Right Hat

Thinking about advertising on LinkedIn? A successful campaign requires both strong design and a strategic understanding of your audience, your message and the medium itself. Here’s how to amplify the success of your LinkedIn ad campaigns. #LinkedInAdvertising #LinkedInAds #advertisingstrategy #digitaladvertising #creativeagency

It’s Halloween week—a perfect time to think about what really scares us. And what could be more terrifying than ... marketing? Believe it or not, many people who would easily walk through a haunted house or laugh off creepy noises in the night find routine marketing tasks downright bone-chilling. But since this is the season to face your fears, here are a few small ways to confront those marketing demons: ·      Trick or Treat: Ask a happy client for a testimonial or endorsement of your services. You won’t get the treat if you never knock on the door! ·      Costume Check: Review your professional bio to see if it’s up to date. Add what’s needed to make it reflect who you are today. Extra credit: Look closely at your photo—does it still look like you? If not, it may be time for a reshoot. ·      Bobbing for Ideas: Commit to creating a piece of thought leadership that will benefit your clients. Hold yourself accountable by promising someone you respect that it’ll be ready by a specific deadline. ·      Friendly Ghost: Reach out to a former client you enjoyed working with—just to check in. Ask about their current projects and interests. You never know, a simple touchpoint could lead to a new opportunity. ·      Mirror, Mirror: Ask a colleague to describe your personal brand and learn how others see your strengths. ·      Take the (Haunted) Stage: Apply to speak at an upcoming industry conference. Sharing your expertise is a powerful way to elevate your profile. ·      Find a Coven: Become part of a group that piques your interest. It doesn’t have to be strictly professional—community involvement can lead to valuable connections. If you’re already a member of one, consider volunteering for a leadership role to boost your visibility. Try at least one of these ideas, and you might find that your marketing "monsters" are more treat than trick! Happy Halloween!

After our successful collaboration with Bracewell to refresh its homepage, the firm asked us to help re-platform its entire website. We added imagery with video-like movement and subtle micro-animations to draw the eye to key industry information. We also overhauled interior pages to showcase value-added content. #legalmarketing #lawfirmmarketing #webstrategy #webdesign

Our annual list of budget priorities for next year, informed by learnings from our clients and an industry-wide survey, is here to help you make your wish list for next year — and avoid a bad case of the “if onlies” come summer. #legalmarketing #lawfirmmarketing #professionalservices #marketingbudget

American University’s fundraising campaign, Change Can’t Wait, exceeded its goal of raising over $500 million, the largest campaign in the university’s history. The client asked us to refresh our original website design to showcase this unprecedented achievement and to develop new sections detailing the initiative’s impact overall and on individual schools, colleges, and organizations across the university. Working together with the marketing team, we developed a digital strategy that would be intuitive, accessible, and engaging. #webdesign #webstrategy #higheredmarketing #contentstrategy

Customized experiences have transformed consumer marketing, and professional services marketing won’t be far behind. Want proof? In Right Hat’s 2024 #topofmind survey of 100+ legal services buyers, 93% of responders said they’d give a law firm information about their location, industry, and legal and business issues in exchange for a customized website experience. Customization is more than putting someone’s name on a page. It’s considering what will most interest your audience and not asking them to waste time and energy on what doesn’t. Here are some ideas to help you take customization further. #TOMtips #legalbuyerinsight #legalmarketing #lawfirmmarketing

When your client is a creative artist, visuals are paramount. To promote photography powerhouse Gittings Global's “Elevating Confidence” campaign, we created a digital toolkit that puts the visual experience front and center. #microsite #webdesign #webstrategy #digitalstrategy

Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. New brand style and content guidelines will help Williams Mullen keep its message staring and consistent in its next iteration. #legalmarketing #lawfirmmarketing #brandstrategy #brandrefresh #webdesign

Great content shares many attributes with great snacks: both are tempting to the eye, quick to consume, flavorful, shareable and instantly gratifying. At Right Hat, we often work with clients to create “snackable” content that alters how buyers see your firm. Here’s how you can apply snackability principles to your content. #contentstrategy #legalbuyerinsight #legalmarketing #lawfirmmarketing

Today, legal recruiting takes place in a dynamic, interactive environment with abundant opportunities to connect with top law students. Understanding what they want to know and how they like to learn is the key to attracting the right people to your firm. Here are 5 marketing tips for law firm recruiting ⤵ #legalmarketing #lawfirmmarketing #legalrecruiting #lawfirmrecruiting