Rinck Advertising, Inc.

🌐 Elections Reimagined: Reaching Voters, One Meme at a Time Campaigns have evolved from door-to-door handshakes to scrolling, double-tapping, and sharing. It's fascinating to see how presidential campaigns are adapting to resonate with today’s voters—and that means diving into meme culture. Our latest blog post, "US Elections, But Make It Meme," explores this trend and the creative, fast-paced strategies that campaigns are now using to reach audiences across platforms. It's more than just adapting to social media; it’s about connecting through humor, authenticity, and sometimes, even viral dance trends. Check out the full blog to see how these digital-first tactics are shaping the future of voter engagement! 👇 https://lnkd.in/gGYMKUYX #PoliticalMarketing #Election2024 #DigitalCampaigns #MemeCulture #VoterEngagement

Today marks one year since the tragedy that profoundly impacted Lewiston, forever changing the lives of so many. As Mayor Carl Sheline reflects, our community has shown unwavering strength, resilience, and compassion in the face of immense loss. Our hearts remain with the families and loved ones who continue to bear the weight of this tragedy. We stand beside them in remembrance and support, honoring those we lost and embracing those left to heal. Our community has proven that hope and unity can light the way forward. #LewistonStrong

🌿 Had an amazing meeting with our client, Novonesis, at the stunning North Carolina State University Plant Sciences Building on Centennial Campus! This 185,000-square-foot interdisciplinary science hub brings experts from across campus into an environment that supports collaborative, team-based problem solving within the university as well as with corporate and government partners. It was the perfect backdrop for brainstorming big ideas! Together we strategized on growing awareness around biosolutions and bettering our world with biology—always exciting to collaborate on such impactful work! 🤝🌎 (And yes, we were definitely rocking some cool sunglasses while soaking up all that innovation. 😎) #PlantScience #BiologyInAction #Novonesis #Innovation #Sustainability #Collaboration #BetterWorld #Rinck

We know that traditional media will always play an essential role in public relations—but to fully engage today’s audiences, we’ve found influencer partnerships add a valuable layer to the strategy. Collaborating with traditional outlets and influencers helps campaigns reach more people, in more meaningful ways. And we’re not just talking about big-name influencers. Micro-influencers—those with smaller, more engaged followings—are absolute game-changers. Take our Sipping Point campaign with the Maine CDC. By teaming up with local influencers, we were able to spark authentic conversations about healthier beverage choices. Instead of feeling like a sales pitch, the messaging came from familiar voices that people already trust and relate to. That’s the magic of influencer collaborations—they allow us to tap into niche communities in a way that feels organic. Whether it’s lifestyle gurus, food bloggers, or fitness coaches, the right influencers help build trust and inspire action. It’s about being real and connecting with audiences on their terms. What’s been your experience with influencers? Who’s helped your organization’s message show up authentically to make a difference? #InfluencerMarketing #PRStrategy #SippingPoint #AuthenticConnections #Community https://lnkd.in/gPh5QEnx  

We've been working on a project recently that involves a ton of logos coming in from different sources, and one thing has become crystal clear: not everyone is a designer (and hey, that's totally fine!). But here's the thing—understanding why certain file types matter can save you time and frustration and help ensure your brand always looks its best, whether online or in print. 

In honor of #WorldMentalHealthDay we wanted to share some tips and methods from our HR Director, Blair for managing stress at work. Although workplace stress is common, it doesn't have to be the norm! Do you have any other tips for keeping stress at bay? Share them with us below 👇  #mentalhealthmatters #mentalhealth

They're not wrong. 🤣

We are curious... With the rise of Free Ad-Supported TV (FAST), it’s time to ask: Would you ditch your paid streaming subscriptions if you could watch the similar content for free, just with ads? FAST platforms like Amazon Freevee, Fox Corporation’s Tubi, and Paramount’s Pluto TV are leading the charge, with one in three U.S. viewers tuning in by mid-2024. Meanwhile, services like Amazon Prime and Netflix are launching ad-supported tiers to attract more viewers and diversify revenue streams. With subscription costs rising and ads creeping into paid services (looking at you, Amazon Prime Video 📈), are free streaming options the way forward? Or are you sticking with your paid subscriptions, even if ads are involved? 👇 Drop your thoughts in the poll below and let’s see where everyone stands! #StreamingWars #FAST #PrimeVideo #Tubi #CutTheCord #AdSupportedTV #StreamingTrends

Check out this insightful blog from Rinck VP of Public Relations and Influencer Marketing, Katie Greenlaw, M.B.A., APR! She shares how AI is popping up in our work week —from AI panels to podcast and song creation, it's incredible to see what is possible with AI. https://lnkd.in/gJUFZeAF #Innovation #AI #Marketing #Rinck

🚀 2025 is just around the corner! You know what that means—it's time to get ahead with next year's marketing strategies and budgets. 📝 But where should you be focusing your energy? Here are a few things to consider: 1️⃣ Data-Driven Decisions: Personalization and AI are game-changers. Are you tapping into the power of insights to give your customers more of what they actually want? 🔍 2️⃣ Authenticity Over Hype: Flashy campaigns are fun, but in 2025, people crave something real. How are you telling your brand's true story and building trust? 🤝 3️⃣ Sustainability & Social Responsibility: People care about more than just products—they care about the planet and purpose. Are your campaigns reflecting your values and commitment? 🌍 4️⃣ Omnichannel Excellence: How smooth is the journey across digital, social, and traditional platforms? Your audience hops between them seamlessly; your message should, too! 5️⃣ Short-Form Content: Attention spans are short, and content should be, too! This is not just a trend, it's a necessity. Are you crafting bite-sized videos and engaging micro-moments that capture attention? 🎬 So, what's at the top of YOUR marketing priority list for 2025? Let's hear it! Drop a comment, and let's brainstorm. 💡👇 #Marketing2025 #DigitalGrowth #StrategyAhead #BrandBuilding #MarketingTrends