Rivalz™

Hearing runners say they "like having a recovery snack and look out for Rivalz after the race" is exactly why we do what we do. 💪 Rivalz is proud to fuel the runners of the Golden Gate Half as the official snack of the race, giving them a protein boost to help them rise and recover at the finish line! 🏅 Here’s to more finish lines, fueling strong, and staying #RivalzReady

Who’s the ops master who makes sure your snacks are ready whenever you crave them? That’s Trevor Smith, our Director of Operations! An 8-year Army reservist and war veteran, Trevor began his CPG journey in 2012 by founding Secret Squirrel Cold Brew, a bottled cold brew coffee brand. Beginning from a Los Angeles Farmer Market, he quickly expanded to Whole Foods, Erewhon, and later into broader distribution before selling the business to Harris Freeman 4 years later. Over the next few years, Trevor oversaw operations, boosting manufacturing and expanding retail reach to Albertsons/Safeway, Target, Sheetz, and more. He later joined Endless West, solidifying operations in San Francisco and helping launch a Detroit facility. While Trevor has expertise and interest in various disciplines within CPG, his focus and passion lie in operations, particularly in demand planning, supply chain, manufacturing and logistics. When not working… It’s family time! Trevor and his wife dedicate most of their time supporting and guiding their children in all aspects of life. When time allows, he enjoys tapping into the news and developments of CPG food & beverage brands, visiting coffee shops and natural grocery stores, enjoys listening to house music, and delves into entrepreneurship and design. What does Trevor love about Rivalz?  “Creativity, technology, execution, and taste. I love how Rivalz is using creativity and technology to create snack food products that deliver high protein and fiber, while also being delicious, satisfying, and fun to eat. I also love how the team and culture of Rivalz are managing the challenges of creating a business, brand, and product from scratch.”

From coast to crunch - Rivalz is nationwide! Not only has our retail presence been growing across the country, but we're thrilled to announce our achievement in Rivalz being USDA Smart Snack compliant, ensuring our snacks meet nutritional standards set for schools and beyond. We’re passionate about fueling the next generation with snacks that deliver both taste and performance. And we're just getting started! Check out the full article to learn more about our exciting journey! https://lnkd.in/eUnwMjxT

When it just makes sense 🙌🏈 Lan Larison, UCD Running Back, x Rivalz Brought to you from the farm to fork capital, Rivalz is designed and led by world renowned foodies and scientists in collaboration with UC Davis, a global catalyst that merges cutting edge research and expertise in food, tech, agriculture and health. We're thrilled to collaborate with Lan and University of California, Davis!

The Rivalz team had an amazing offsite in Davis, CA last weekend, where we volunteered at Yolo Foodbank, soaked up the sun at Great Bear Vineyards, and cheered on the Aggies at the UC Davis homecoming game. As the official snack partner of UC Davis Athletics, it was a fantastic opportunity to support our community and celebrate our partnership! 🏈🎉

An unforgettable time at the 40th edition of the Long Beach Marathon! 🏃♀️🏅 With over 22,000 participants pushing their limits, we were thrilled to be part of the energy and excitement. At Rivalz, we believe in fueling athletes to go further and stronger—whether you're a marathoner or just enjoying an active lifestyle. Here's to all the incredible runners who crushed it out there!

Travel just got tastier! ✈️ We’re thrilled to share that all 3 Rivalz flavors are now available at Hudson stores in airports across the country! Whether you're catching a red-eye, waiting for a connection, or on the go during your travel days, Rivalz is the perfect snack to keep you fueled and satisfied. Look for us in Hudson during your next trip, and make Rivalz your jet-fuel in snack form. Grab, go, fly.

👀 .... ✈

Entrepreneur Media and Dan Bova recently caught up with our CEO, Peter Grant Barrick, a former Marine, to talk about how his military background in leadership and risk management is shaping Rivalz. From his days in service to now driving innovation in better-for-you snacks, Peter’s journey is all about resilience and purpose. We’re lucky to have him leading the way! Check out the full story to learn more about where our mission comes from and the leadership lessons Peter brings to the table: https://lnkd.in/eMB-BYDT #entrepreneur #cpg #snacks #leadership

Exciting news! You can now find all 3 flavors of Rivalz on Thrive Market! We're proud to partner with a brand that reflects our shared goal of bringing healthier, more sustainable, and affordable choices to consumers, while offering a snack that stands out in taste, impact, and experience. Thriving with Thrive! #thrivemarket #newdistribution #cpg #snacks #grocerydelivery