Riveter Design

Our social redesign for Niagara Pallet & Recyclers Ltd. went beyond wood and nails. We crafted a strategy showcasing the variety of ways they show up for their customers, their employees, and their community in the places they find their audience members most engaged. 📱 There is always joy in the development of a rock solid #socialmedia strategy with even better creative to back it up! But nothing compares to seeing the reactions clients receive in real time.

Meet Kristin Heltman-Weiss, President and Executive Director, and Mahamud Mberwa, Farm Mentor at Providence Farm Collective 🌱 Providence Farm Collective was launched to address inequities in farmland and fresh food access. Their Springboard award will support their Farmer Leadership Circle Program, which provides the necessary leadership skills and governance that empower access while preserving the unique culture they've worked to create. We spent a beautiful day at the farm learning about their community of 300+ farmers, 50+ volunteers, and 30 board committee members from 11 diverse ethnic groups who work together to empower refugee, immigrant, and Black farmers as they uplift their communities. This series of videos raises awareness of our region as a wonderful place to do business. Each video showcases one winner and their story, sharing how the funds from Springboard will help them help others. 🎥 Round one winner videos were created in collaboration with Promotional Productions

🎉 Meet Springboard winner, Shantelle Patton, Founder of That Brown Bag. That Brown Bag Minority Business Directory is a dynamic platform committed to amplifying Black-owned businesses. Serving as a catalyst for community growth, That Brown Bag strives to elevate the visibility and success of minority entrepreneurs, particularly in providing equitable opportunities for Black-owned vendors to be sourced by large corporations. This series of videos raises awareness of our region as a wonderful place to do business. Each video showcases one winner and their story, sharing how the funds from Springboard will help them help others. 🎥 Round one winner videos were created in collaboration with Promotional Productions.

Meet Springboard winner, Rhonda (Everdyke) Destino, President of The Rochester Commissary 🔥 The Rochester Commissary received $25,000 for their "Innovation Through Shared Kitchen Incubation" program. Designed to facilitate new food business opportunities and support their members in developing more efficient ways to produce and sell their products. This series of videos raises awareness of our region as a wonderful place to do business. Each video showcases one winner and their story, sharing how the funds from Springboard will help them help others. 📽 Round one winner videos were created in collaboration with Promotional Productions

🐶 The SPCA Serving Erie County is hosting their annual Paws in the Park event next month. Last year, we capped 30 years of successful fundraising with an evergreen design and tagline perfectly suited for the next 30 years and beyond. This year we highlighted an exciting new location for the event–Knox Farm State Park in East Aurora. Register for the fundraising walk and support the SPCA in caring for more than 12,000 animals this year at YourSPCA.org/PITP24

At Riveter, we know that a brisk walk can get the creative juices flowing (and we have the in-office treadmill to prove it). That’s why we’ve been thrilled to work with Strideful, a wellness startup offering running and walking programs for mental wellness. Strideful isn't about pushing for a new personal record. It's about finding the sweet spot where exercise feels good and is sustainable. The company also happens to be the brainchild of our copy director, Chris Muldoon. We love the blank slate of branding a startup. The Strideful logo, featuring an S morphing into an infinity symbol, symbolizes a long-term commitment to wellness. The green gradient represents that Strideful is for all people and paces (not just competitive runners). To support the brand launch, Riveter also designed the Strideful website, social media templates, a sticker pack, and other goodies coming soon. Strideful is participating in the UB Cultivator startup program and recently secured a $100,000 investment. We are incredibly proud of our friend and colleague Chris! ✉ If you want to start a movement practice for your mental wellbeing, Strideful offers email-based plans at StridefulApp.com. And be on the lookout for the Strideful app launching this fall. 

🎉 Congratulations to the first round of Springboard winners! 🎉 Your innovative ideas and dedication are truly inspiring. Looking forward to seeing the incredible impact you'll make in our community.

Throughout our partnership with MCC Label, we've come to understand that label creation goes far beyond mere production. We've discovered their deep commitment to sustainability, their passion for innovation, and their dedication to fostering strong customer-brand connections. We are excited to share their latest video, which showcases the company’s unique approach to delivering a next-level customer experience. The objective: illustrating that every product at MCC is Labeled with Care. It's felt in each part of their process and includes the most important ingredient for connection: the human touch. 🌱✋🏼 A big thank you to Jenna Hutzler, Jordan Hegyi, Bill Paterson, Promotional Productions, and many others for your outstanding work on this collaborative #video project!

The Reach East Marketing Accelerator is a program designed for businesses on Buffalo’s East Side, eager to enhance their marketing skills. Not only were we tasked with naming and branding the program, Riveter was instrumental in developing the program strategy. Adding to our experience with 📈 Springboard and many successful 📚 StoryGrowing cohorts, we can proudly say program development is something we are uniquely qualified for and love working on with our clients. Presented by The Exchange at Beverly Gray and The Foundry, the Reach East program offers six comprehensive workshops, mentoring tailored to each participating business's needs, and training by local marketing and communication professionals. Within the first week, we were excited to receive more than a dozen program applications. ➡️ There's still time to apply at reacheastbuffalo.com but applications close on Thursday! Plenty of collaborators worked together to bring this program to fruition, including The Exchange at Beverly Gray and The Foundry. Program Coordinator Susan Kirkpatrick and Riveter team members Lauren Molenda, Jordan Hegyi, Dana Heider, Jenna Hutzler, Katie J. Smith, Chris Muldoon and Lindsay Hyatt ✨ It takes a village!

This week, we are overjoyed for our friends at Freed Maxick CPAs, P.C. 🏆 Our Free to Thrive Employer Branding campaign received national recognition by the Association for Accounting Marketing (AAM) with a Content Marketing award. Congratulations to all on this outstanding achievement!