RKD Group

Have you ever felt that your nonprofit organization may need help with critical challenges like connecting with local communities, understanding donor motivations, and delivering personalized messaging? What would you do if you had a roadmap to tackle these issues head-on? Here's what we think: https://bit.ly/3yQo5Ui ❤️ Introducing the GivingPulse Field Guide—one of the most powerful resources of the year, developed by RKD Group with GivingTuesday. This guide provides insights and strategies based on the latest GivingPulse Report data, specifically crafted to help you overcome bumps in the work and accelerate into the success you've been searching for. By us, for you...You receive: 🔍 Expert Insight: The real-life recommendations from RKD’s strategy experts, Stephanie Russell and Jenn Thompson. 📊 Data-Driven Strategies: Learn how to work in donor data effectively to create meaningful connections. 💬 Personalized Messaging: Discover tips for designing compelling appeals that resonate with your audience. 🌍 Community & Connection: Explore ways to communicate your impact locally and globally. There's no excuse for missing out on this essential tool. Click the link above and start learning.

Bro, I probably had a little too much fun writing this month's newsletter and how my middle school boys and their friends talk today. 🤔 I got to thinking about that word “bro” and how they use it. You see, I rarely hear it when they’re talking to me ... or their grandparents ... or any adults really. But it flows so naturally when they’re among their peers. In linguistics, this is often called code-switching. They instinctively know how each audience likes to be spoken to, and they adapt their words to match expectations. 💡 The kids might be smarter than we give them credit for. After all, brands have gotten wise in recent years to this idea of how to speak to different audiences—and it’s making its way into the nonprofit space. “Audience-first fundraising” may feel like the latest buzzword 🙄 in the nonprofit sector, but there’s some real meat behind this idea of meeting different groups of donors where they are and adapting your communication to match. In the newsletter, I dig deeper into this topic and why it's such a big deal right now. Bonus note: I originally had a line in here of "Bro, this newsletter slaps." But I was corrected by my 13-year-old that no one says "slaps." He approved of "Bro, this newsletter is fire." 🔥

Meet Rachel Meyer, one of our Project Managers based in Pittsburgh, PA. Rachel has been with RKD for nearly two years, expertly coordinating projects like a well-orchestrated pizza party—ensuring every pie comes together perfectly! Speaking of pizza, Rachel is also a passionate cook and baker who loves exploring new places and cultures. If she weren’t at RKD, Rachel would be a global food critic, traveling the world and tasting delectable cuisines! Her favorite part of working at RKD? The people—being part of such an eclectic and diverse team.

Have you ever felt that your nonprofit organization may need help with critical challenges like connecting with local communities, understanding donor motivations, and delivering personalized messaging? What would you do if you had a roadmap to tackle these issues head-on? Here's what we think: https://bit.ly/3yQo5Ui ❤️ Introducing the GivingPulse Field Guide—one of the most powerful resources of the year, developed by RKD Group with GivingTuesday. This guide provides insights and strategies based on the latest GivingPulse Report data, specifically crafted to help you overcome bumps in the work and accelerate into the success you've been searching for. By us, for you...You receive: 🔍 Expert Insight: The real-life recommendations from RKD’s strategy experts, Stephanie Russell and Jenn Thompson. 📊 Data-Driven Strategies: Learn how to work in donor data effectively to create meaningful connections. 💬 Personalized Messaging: Discover tips for designing compelling appeals that resonate with your audience. 🌍 Community & Connection: Explore ways to communicate your impact locally and globally. There's no excuse for missing out on this essential tool. Click the link above and start learning.

We love amplifying the incredible causes of clients like Feeding Tampa Bay! ❤️

Today I had the pleasure of joining my fellow coworker Anna Mintzmyer for a behind-the-scenes tour of Feeding Tampa Bay’s new state-of-the-art facility. It was amazing to see and hear about the impactful programs they are offering to our community. Thank you for the hospitality Taryn DeClue and Scott Larson!

In today’s rapidly evolving fundraising landscape, it’s clear that traditional, channel-first methods are no longer enough to meet donor expectations. At RKD Group, we’re pioneering an audience-first approach to help nonprofits like Food Bank For New York City (FBNYC) effectively connect with their donors. Read the full story here: https://bit.ly/4fOpGe7 Why does this shift matter? ❤️ With year-end giving accounting for 40-60% of annual revenue, nonprofit organizations must prioritize personalized, data-driven communication strategies. By focusing on the needs and behaviors of different donor segments, nonprofits can deliver relevant, timely messages that resonate more deeply. Take FBNYC, for example. In response to changing donor behaviors, they’ve strategically reduced reliance on direct mail, redirecting efforts towards digital fundraising. This shift isn’t just about adopting new channels; it’s about reimagining donor engagement through a human-centered lens, from QR codes and vanity URLs to targeted, data-driven campaigns. But how can other organizations follow suit? ❤️ ⚖️ Leverage Data-Driven Insights: Understanding donor demographics and engagement patterns allows for the creation of tailored messages that meet donors where they are. 🔮 Utilize Additional Touchpoints: Simple gestures, like sending an impact report or a thank-you text, can significantly strengthen donor relationships during high-impact times. 📱 Explore New Channels: Whether through peer-to-peer texting or innovative digital tools, reaching donors in ways that resonate with them personally is key. We’re committed to helping nonprofits navigate these changes and unlock sustainable growth. As we head into the crucial year-end season, integrating these audience-first strategies will be essential for driving engagement and retention. Let’s connect and discuss how these approaches can be tailored to meet your organization’s unique challenges! #Fundraising #Nonprofit #DonorEngagement #DigitalStrategy #FoodBanks #RKDGroup

Your fundraising strategy could be more powerful. Explore our latest newsletter for game-changing insights: The essence of audience-first fundraising 🎯 Strategies to enhance donor communication 🗨️ Examples from nonprofits excelling in the field 🥇 What’s one change you’ve made that increased donor engagement? Let’s talk about it! Transform your efforts today!

In today’s rapidly evolving fundraising landscape, it’s clear that traditional, channel-first methods are no longer enough to meet donor expectations. At RKD Group, we’re pioneering an audience-first approach to help nonprofits like Food Bank For New York City (FBNYC) effectively connect with their donors. Read the full story here: https://bit.ly/4fOpGe7 Why does this shift matter? ❤️ With year-end giving accounting for 40-60% of annual revenue, nonprofit organizations must prioritize personalized, data-driven communication strategies. By focusing on the needs and behaviors of different donor segments, nonprofits can deliver relevant, timely messages that resonate more deeply. Take FBNYC, for example. In response to changing donor behaviors, they’ve strategically reduced reliance on direct mail, redirecting efforts towards digital fundraising. This shift isn’t just about adopting new channels; it’s about reimagining donor engagement through a human-centered lens, from QR codes and vanity URLs to targeted, data-driven campaigns. But how can other organizations follow suit? ❤️ ⚖️ Leverage Data-Driven Insights: Understanding donor demographics and engagement patterns allows for the creation of tailored messages that meet donors where they are. 🔮 Utilize Additional Touchpoints: Simple gestures, like sending an impact report or a thank-you text, can significantly strengthen donor relationships during high-impact times. 📱 Explore New Channels: Whether through peer-to-peer texting or innovative digital tools, reaching donors in ways that resonate with them personally is key. We’re committed to helping nonprofits navigate these changes and unlock sustainable growth. As we head into the crucial year-end season, integrating these audience-first strategies will be essential for driving engagement and retention. Let’s connect and discuss how these approaches can be tailored to meet your organization’s unique challenges! #Fundraising #Nonprofit #DonorEngagement #DigitalStrategy #FoodBanks #RKDGroup

Your fundraising strategy could be more powerful. Explore our latest newsletter for game-changing insights: The essence of audience-first fundraising 🎯 Strategies to enhance donor communication 🗨️ Examples from nonprofits excelling in the field 🥇 What’s one change you’ve made that increased donor engagement? Let’s talk about it! Transform your efforts today!