Visit Virginia's Blue Ridge

We're excited to announce that the numbers are IN for the economic impact of tourism in VBR for 2023! 🎉 Tourism generated over $882 million in direct visitor spending in Virginia's Blue Ridge, marking a 6.6% increase over 2022! ⭐ Check out the breakdown of numbers and messages from our partners in our latest article here: https://lnkd.in/ge6kKgy2 ⭐ We love working to bring visitors to the area and are so grateful for our partners who make our incredible region a welcoming one! Virginia Tourism Corporation | City of Roanoke, VA | Botetourt County | Franklin County, Virginia | Roanoke County, Virginia | City of Salem, Virginia

Our Director of PR, Kathryn Lucas, recently attended Travel Media Meetup (TMM) in Charlotte, NC. She met with 20 travel media from in and around the Charlotte area. She pitched media one-on-one about what makes Virginia’s Blue Ridge the perfect metro mountain destination. Media represented outlets such as USA TODAY, Blavity Inc. , Eater, The Charlotte Observer, Charlotte Today (WCNC), and more. ⭐ Travel Media Meetup events provide destinations with valuable, one-on-one interaction with a variety of travel and lifestyle media, making those connections which lead to potential earned coverage in a key market. ⭐ With so many friends, family members, colleagues, and clients impacted by Hurricanes Helene and Milton, Pineapple Public Relations (TMM’s presenting partner) donated the proceeds from the October Travel Media Meetup event to relief efforts.

Your fall color report is in! 🎉 Check out the beautiful fall foliage happening now in Virginia’s Blue Ridge! ⭐️Footage taken at the Roanoke Star Overlook on October 26, 2024 ⭐️The Roanoke Star is the perfect backdrop for a date night or family adventure 🌟 The views from the Roanoke Star at sunset are iconic in Virginia’s Blue Ridge! Get your selfie on at one of the most photographed attractions in the area 🥳 ⭐️ The Roanoke Star is the largest, free-standing, man-made, illuminated star in the world! 📍It’s located atop Mill Mountain in Roanoke, VA Virginia Tourism Corporation | City of Roanoke, VA #visitvbr #trailsetter #blueridgeday #roanokeva #roanokevirginia #roanokevalley #loveva #vamountains #virginiamountains #roanokeoutside #get2knownoke #roanokestar #fallfoliage #leafpeeping

Add these three must-experience spots to your itinerary on your next visit to Roanoke, VA 😍 ⭐️ Order the award-winning “No Place Like Home” cocktail, made by lead mixologist Henry Hill Jr.! 📍The 1882 Bar at the The Hotel Roanoke & Conference Center, Curio by Hilton in Downtown Roanoke ⭐️Experience the new immersive and multi sensory art exhibit featuring the works of Alfonse Mucha at Taubman Museum of Art, on display from October 24 - March 16 📍Taubman Museum of Art in Downtown Roanoke ⭐️Enjoy lunch, dinner, and craft cocktails at Jaybird Tavern. Their creative pizzas, wings, and charcuterie options are 🔥 📍Downtown Roanoke Virginia Tourism Corporation | City of Roanoke, VA

Roanoke is featured on Best Western Hotels & Resorts' Travel Zone blog! 🥳 We loved meeting travel writer Virginia Brown at our "Made in VBR" media tour this year and are excited to see this article come from her visit to VBR! Read the full article to create your own itinerary of things to do in the Roanoke Valley ❤ https://lnkd.in/dsGaR8jq ⭐Shout out to our PR team Kathryn Lucas and Grace Needham for putting together the awesome media tours that lead to excellent coverage of our region! ⭐"Surrounded by the lush hills and valleys of the Blue Ridge Mountains, Roanoke, Virginia, offers endless opportunities for outdoor and nature adventures. But Star City itself is as active as its natural environment. From buzzy pinball and arcade museums to top-notch fine dining, an impressive salvage shop, incredible scratch-made biscuits, and lots more, here are some of the top things to do in Roanoke." Virginia Tourism Corporation | City of Roanoke, VA

Fall in Virginia's Blue Ridge is full of festivals, special events, and outdoor adventures!😍 To plan your getaway this season, check out our extensive blog post here: https://lnkd.in/eNxWWM_F 📸 Virginia Tourism Corporation

We had an absolute blast at our annual meeting's after party! 🎉 We brought the celebration to the newly renovated Moyer Sports Complex, in honor of our partners, 2024 award-winners, and our very own Olympic gold medalist! We're grateful to have such dedicated and talented partners who welcome visitors to experience our region's adventures every day. Cheers to a record-breaking year! 🥳 Virginia Tourism Corporation | City of Salem, Virginia

Our latest episode of Adventures in Virginia's Blue Ridge is live! 🤩 Get to know chef Quincy Randolph at Food Hut as he and host Jennifer Hayward cook up a favorite local dish, dive into the culinary journey that led him to Roanoke, and discover the growing community hub around Golden Cactus Brewing! ⭐ Watch the full episode here: https://lnkd.in/e3kbE2fq ⭐Shout out to our partners at Roanoke Valley Television who've filmed this series! 🎉 Virginia Tourism Corporation | City of Roanoke, VA

It's official! 🥳The National Park Service announced that Milepost 0 to 198 of the Blue Ridge Parkway in Virginia, including the portion in the Roanoke Region, has officially reopened and is accessible for visitors, just in time to experience peak fall foliage! 🍂 We're grateful for the hard work of all those who made this possible! ⭐The Blue Ridge Parkway makes its way through the heart of Virginia's Blue Ridge Mountains. This scenic drive winds along the Blue Ridge Mountains and offers visitors the opportunity to enjoy some of the best mountain views in the world. ⭐Discover the history of the Blue Ridge Parkway, tips for traveling, and ideas for hiking. lodging, and more here: https://lnkd.in/evYm4N4b Virginia Tourism Corporation

We ❤️ Octobers in Virginia's Blue Ridge! Check out our roundup of 100 events to experience this month below! With fall colors soon reaching their peak (mid to late October!) and our calendar bursting with fun events, it’s the perfect time to plan a fall getaway to the mountains ⭐ Plan your fall itinerary here: https://lnkd.in/eTvx9XwQ ⭐ Pictured- Roanoke GO Outside Festival, happening October 18-20 at both Downtown Roanoke and Explore Park! Virginia Tourism Corporation | Roanoke Outside Foundation