Rock Health

The need for accessible, effective youth mental health solutions has never been more urgent. Rock Health’s Digital Youth Mental Health Initiative examines how digital tools can help address this crisis—while ensuring young people receive the support they need in a way that works for them. Our report 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦: 𝘖𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘵𝘰 𝘚𝘶𝘱𝘱𝘰𝘳𝘵 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘠𝘰𝘶𝘵𝘩 𝘔𝘦𝘯𝘵𝘢𝘭 𝘏𝘦𝘢𝘭𝘵𝘩 explores key opportunities, challenges, and next steps in shaping a more inclusive, evidence-based digital mental health ecosystem. Read the full report here: https://lnkd.in/gWtSMfuJ

Talkin’ ‘bout my generation—and their digital health habits! The results of Rock Health’s 2024 Consumer Adoption of Digital Health Survey are here—marking our 10th year—with insights from 8,000+ U.S. adults. In this year’s piece, Madelyn Knowles, Adriana Krasniansky, and Sari Kaganoff uncover distinct generational patterns in digital health adoption: 📱Gen Z (18-24): With 60% using virtual care in the past year and 29% turning to AI-driven tools like ChatGPT, this generation is testing new frontiers of digital health like true Wellness Explorers ⌚Millennials (25-44): As Digital Devotees, Millennials are the highest users of digital-first healthcare, with 68% embracing virtual care and 66% adopting wearables 🩺 Gen X (45-64): These Virtual Pragmatists incorporate virtual more selectively and lean on trusted provider relationships, with 54% using virtual care in the past year and 71% feeling open to sharing their health data with providers 💊Boomers (65-74): Taking charge as Medical Managers, 39% of this generation relies on tracking health metrics digitally while 52% utilize at-home prescription delivery services ❤️Silent Generation (75+): Anchored by strong provider relationships, 90% of these Care Collaborators are comfortable sharing their health data with their clinicians and 35% track at least one health metric digitally Consumer engagement with digital health isn’t one-size-fits-all. For healthcare builders and designers seeking to meet consumers where they are, these insights offer guidance for driving adoption and creating meaningful impact across age groups. Explore the full piece here: https://lnkd.in/dES-dPik What insights stood out to you the most? Let’s discuss in the comments! #DigitalHealth #ConsumerAdoption #GenerationalHealth

We dove into our venture data to trace the performance of food as medicine (FAM) companies in digital health over the last several years. A couple of the most interesting takeaways: 📈📉 FAM funding is outperforming the broader digital health market—their funding trajectories started diverging as the post-pandemic venture market began recalibrating to a new norm in 2022—since then, their paths have continued to further diverge (~130% vs. ~20% growth for FAM vs. digital health overall between 2019-24) 🚀 The competitive space is expanding and maturing rapidly—the number of digital health companies in FAM has tripled since 2019 (21 vs. 66), first movers in the space are maturing (larger Series C+ deal volume), and seed-stage startups are gaining some momentum and notching larger rounds (Series A+) Let's chat if you're interested in getting deeper on which business models and solution approaches are gaining the greatest momentum in the space, how emerging trends (e.g., new HHS administration's proposed policies / positions) might impact the outlook for the FAM market, or how your organization should be strategically engaging in the space! Rock Health Foodsmart Oshi Health Soda Health Nourish Salvo Health #foodasmedicine #FAM #digitalhealth #healthcare #healthtech #venture

I had the opportunity to share some thoughts with Podnosis from Fierce Healthcare on what's coming in 2025. (David's, Goliath's, tapestry weaving)...

📣 NEW HEALTHSCAPE EPISODE ALERT What’s next for Healthcare in 2025? Joy Basinger and Irina Ahmad sit down with Adriana Krasniansky, Head of Research at Rock Health to break down three key predictions shaping the future of digital health. Together, they explore: ▪️ AI in healthcare: How will a fragmented market of AI solutions evolve, and what innovations will stand out? ▪️ Women’s Health: With reproductive and maternal health claiming greater shares of funding, what’s next beyond maternity, menopause, and fertility? ▪️ Big Tech & Wearables: How is big tech making its next move into healthcare through wearables and consumer-driven data? Tune in for expert insights on what’s ahead for digital health, and read Rock Health’s 2024 Year-End Review and “Healthcare Innovation at the turn of 2025” (links provided below). 🎧 Listen now: Spotify: https://lnkd.in/dmgHs5b9 Apple Podcasts: https://lnkd.in/dnA-cFs5 📖 2024 Year-End Review: https://lnkd.in/dDvM4MRw 📖 Healthcare Innovation at the turn of 2025: https://lnkd.in/gT76KcPH #healthscapepodcast #kellogghealthcareclub

Headed to Vegas for #HIMSS25 this week? Don’t miss Rock Health Advisory’s Megan Zweig as she joins Alex MacLeod, Gaye Bok, and Dan Gannon for an insightful InterSystems panel discussion: “Interoperability: Fueling Digital Health Innovation with Data.” They’ll explore how organizations are integrating clinical and consumer data to unlock more seamless experiences, smarter decision-making, and improved patient and provider outcomes. 🗓️Mark your calendar for March 5. We hope to see you there!

The RockHealth.org Innovation Fellowship is an immersive cohort-based experience that supports and amplifies the work of visionary leaders centering lived experience in digital health innovation: https://lnkd.in/dyzmrbBm We're concluding our series on the 2024 RockHealth.org Innovation Fellows with Jannine Versi, Co-Founder + CEO of Elektra Health. Elektra provides evidence-based education, medical care, and peer support for women navigating menopause and their midlife health into the Medicare years. The type of specialty care Elektra offers is rarely covered by insurance. Elektra’s model enables wider access for patients with employer-sponsored and more importantly, government-based insurance, including Medicare and Medicaid. https://lnkd.in/gzhqiWn4

What role could AI play in the future of primary care? We at Rock Health are thrilled to be teaming up with American Academy of Family Physicians (AAFP) to explore how AI and digital health tools are reshaping the primary care experience for patients and care teams. We’re grateful to the over 1,200 family physicians and primary care clinicians who completed our survey and shared their adoption patterns and perceptions of AI in their practices (and beyond). Key findings include: • Nearly half have tried AI at work–and even more are using it outside work • 65% report limited influence over AI adoption decisions at their organizations • 81% express the need for more training, legal protections, and ethical guidelines While AI may be an unlock to some of primary care’s thorniest challenges—overburdened teams, insufficient access, reactive care—doing so will require clinicians having a seat at the table to guide AI development and implementation. Dive into the full survey insights here: https://lnkd.in/gFpF-mCR, and share your thoughts below on how you see AI shaping the future of primary care! #PrimaryCare #AIinHealthcare #HealthcareInnovation

Rock Health had a boot-stomping good time in Nashville this week. Our Real Talk with Rock Health breakfast at #ViVE2025 brought candid insights on the future of healthcare—straight, no chaser! Special thanks to our panelists Aaron Martin, VP of Healthcare at Amazon, Joshua Di Frances, Head of Incubation at LG Electronics, Julia Chou, COO at Abridge, and Rasu Shrestha MD MBA, Chief Innovation and Commercialization Officer at Advocate Health for their thoughtful takes on how to leapfrog your way to innovation in a high-pressure environment: 💡 Uncertainty breeds opportunity: From significant policy shifts to staffing and margin pressures, uncertainty remains—but it’s also an opportunity to rethink strategies. 🔮 Bet on what won’t change: Consumers are predictable on some things—they’ll always want lower prices, faster access, and personalized experiences, so nail clarity of cost, convenience, and curated choice. 🤝 Align for impact: Effective partnerships hinge on shared goals, clarity of roles, and a deep understanding of how each partner operates—the best collaborations aren’t just about what you build, but how you build it. 📏 Measure or miss out: Successful innovation relies on clear accountability and measurable outcomes. Without defined metrics, even the best strategies risk falling flat. Continuous review processes (we’re talking weekly!) and disciplined execution ensure that great ideas translate into real impact. ⚡Decide fast, kill faster: Decisive action is crucial—drop bad ideas quickly and avoid the “passive-aggressive yes.” Know when to say “not now” and double down on what moves the needle. A huge shoutout to everyone who joined us—we’re inspired, energized, and already looking ahead to what’s next. And if you need help identifying your leapfrog moment, reach out to us at advisory@rockhealth.com! 🐸

What a whirlwind two days at ViVE in Nashville! I didn't let flight delays on either end put a damper (literally) 🌨️ on it! And yes, I came home with my first cowboy hat 🤠. Some highlights: 👬 Talking digital twins and VR on our Immersive Tech panel with Katie Donohue McMillan, MPH, Santosh Mohan, Esther Kim, ScD, RD, LDN, Margo B Minissian, PhD, RN, ACNP-BC, NEA-BC, FAHA, FAAN. VR is finding traction in the surgical training and treatment planning arenas, while logistics and business model challenges have made it harder to scale for therapeutic applications. Digital twins on the other hand is poised for takeoff with $240m+ going into the space in 2024 and precision treatment, population analytics (and some clinical trial) applications ripe for the opportunity. We also discussed digital twins avatars and the risk of deep fakes. I'm off to create a digital twin of myself! 🐸 At the Real Talk by Rock Health breakfast , I had the honor of moderating a panel with Aaron Martin, Rasu Shrestha MD MBA, Joshua Di Frances, Julia Chou, where we dug into the opportunities to leapfrog innovation (e.g. through modular tech stacks, platforms and channel partners, tapestry weaving, and engaging your disruptors) while under pressure. I really appreciated the insights around the practical implications of how to do this while managing different innovation cycles, including the need to kill innovation and pivot to lean into what's working and use a "WBR- weekly business review" as the time cycle you need to be tracking and iterating. 🚺 Snatch Health event featuring Megan Zweig and an amazing panel of woman leaders, Jessica Shepherd, MD, MBA, FACOG, Clare Kennedy Purvis, Psy.D., Jessica Bell van der Wal, Lisa B. Athena Shea, juxtaposed well with the country song I heard on my last night there, "all moms go to heaven" 🔢 Overall themes - AI everywhere, embedded in everything (surprise, surprise) and also a decent amount of cyber security conversations. Weight debates continue, and a few robots rolling around... Was so great to connect with friends and colleagues, Julia A. Croxen, Abigail Tarquinio, Jennifer Simmons, Dr. Amir Lahav, Tara Bishop MD, MPH, Shelly Lanning, Ashleigh Marie Brown, Jillian Miranda, Patrick Carroll, Khurram Mir, Jonathan Machado, Mass General Brigham, Amazon, LG NOVA, Abridge, Cedars-Sinai, Advocate Health, Takeda, Astellas Pharma, Otsuka Pharmaceutical Companies (U.S.), Best Buy Health, Care Quest, Samsung Electronics, Black Opal Ventures, and so many more!