Agoda for Partners recently highlighted the buzz around The White Lotus Season 3: U.S. searches are up 65%, and Koh Samui bookings have jumped 40%. But buzz fades. Loyalty lasts. At Rocket Travel by Agoda, we help partners turn moments like this into long-term wins. Consider the following: - Use Thailand’s allure to create travel rewards that keep customers coming back - Create custom solutions for every audience, whether it's luxury seekers or value hunters - Think through the entire experience to ensure customers have a smooth trip from planning to booking to traveling Read more insights below. 👇
🌴 Riding the 'White Lotus' wave: What it means for Thailand's hospitality industry 🌴 The White Lotus Season 3 has put Thailand in the spotlight. U.S. searches on Agoda are up 65%, and Koh Samui bookings have jumped 40%. The hype is real—but hype doesn’t pay the bills. Here’s how hoteliers can turn this into measurable ROI: 💡 Luxury sells, but value converts: High-end travelers love the show’s opulence, but the majority still want value-for-money. Cater to both. 💡 Push beyond the usual hotspots: Exceptional service and unique packages showcasing authentic local charm can drive demand to properties in less saturated destinations. 💡 Sell the experience, not just the room: White Lotus-inspired wellness packages or tours that mirror the show’s settings can create high-margin upsell opportunities Andrew Smith, SVP of Supply, says it best in the interview with WiT (Web in Travel): “The real star of The White Lotus is Thailand’s natural beauty. Hoteliers need to package that beauty into experiences travelers can’t resist.”