ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. In just four years we’ve earned more than 30 patents and built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet. Our athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally. We design our products to accomplish the impossible in order to make sure they'll perform for anyone, anywhere—no matter how big or small the challenge.
External link for ROKA
2214-A W Braker Lane
Austin, Texas 78758, US
16530 Bake Pkwy
Irvine, California 92618, US
The 2024 CrossFit Games are about to begin. Aug 8-11, Fort Worth, TX. ROKA is proudly the Official Eyewear. And perhaps the biggest fan of the five athletes we sponsor & support. High five to all competing. Come say hi. Tip: Collab product has dropped. Get it before it's gone.
Congratulations Lucy Charles-Barclay! Winning IRONMAN France with a new course record. She'll be back in September Nice, watch out World Championships. Love, ROKA aka. Proud LCB sponsor 📷: @IRONMANtri #IMNice
This Memorial Day ROKA proudly and humbly supports Gold Star Teen Adventures With immense gratitude to the community that chooses to serve and sacrifice on behalf of our country.
We've got you, and your eyes, covered 🌙 Pre-order a 3-pack of our limited edition paper eclipse glasses and receive them before April 8th. Featuring three unique colors in each pack, a full ISO-certified shield lens, and paper-light frames, our latest LTD™ is at the link just in time for you to see the eclipse. 🔗: https://lnkd.in/gfVSHBcQ
With a future as bright as Lucy Charles-Barclay’s, she’s going to need some new shades 😎 We’re thrilled to expand our partnership with the reigning IRONMAN® World Champion—not only sponsoring Lucy Charles-Barclay for the swim but also equipping her with cutting-edge performance eyewear. As she sets her sights on new challenges at the T100 Triathlon World Tour, we’re excited to collaborate with Lucy and unlock even more innovation for eyewear. We can’t wait to see where this year takes you, Lucy!
ROKA 🤝 CrossFit 🤝 Tia-Clair Toomey-Orr We’re thrilled to announce that we are partnering with the CrossFit Games and welcoming Tia to our team of athletes! 🎉 "We started ROKA to empower athletes to reach their full potential. Partnering with the CrossFit® Games aligns perfectly with that mission,” says Rob Canales, Co-Founder and CEO of ROKA. “This year, we’re excited to expand our impact in the fitness community and provide CrossFit® athletes with the best performance eyewear and swimwear for training and competition." As ROKA builds on its investment in the CrossFit® community, we're also thrilled to welcome Tia-Clair Toomey-Orr, a six-time CrossFit® Games winner and Olympic weightlifter, to their esteemed athlete roster. “I have been wearing ROKA sunnies for years through my training and competition. Not only do they look good and have great styles but they are light and feel secure on my head when performing all the activities I do on a daily basis. I am so excited to finally be joining the ROKA team.” Known for her exceptional athleticism, perseverance, and dedication, Toomey-Orr perfectly embodies the spirit of ROKA's brand. Athletes and fitness enthusiasts around the world can look forward to seeing Toomey-Orr sporting ROKA sunglasses and wetsuits during the upcoming CrossFit Games. To celebrate the addition of Toomey-Orr to their athlete roster, ROKA is giving away the chance to win a workout with her at ROKA headquarters in Austin, TX. Enter to win: https://lnkd.in/gqcebJCE
We’re pumped to see 9-time World Champion Javier Gomez Noya return to racing and take the win at IRONMAN 70.3 Mossel Bay after his recent battle with injuries. Javi took to the top step with a final time of 3:51:46, making up a deficit of nearly 4 minutes to finish with a lead of 2:35. Welcome back, Champ! 👊🙌
Welcome to Team ROKA, Magnus Ditlev. Magnus is the reigning Challenge Roth Champion and course-record holder as well as the 2023 IRONMAN World Championship bronze medalist. We’re excited to bring Magnus’s passion and scientific approach to the ROKA team. roka.com/magnus
Our newest small-batch LTD™ color is being added to some of our bestselling frames. Check them out and bring a little limited-edition color to your season. https://lnkd.in/ghabKtcb