Rottman Creative

Hello, we're Rottman Creative. The association people. We inspire members to register, join, and renew. Learn how we make an impact ▶️ https://lnkd.in/eAJZWPeT

There’s normal busy, and then there’s, “You need to do the job of three people” busy. Most of your #prospects are stuck in the latter. This has caused the erosion of trust and the fear that others are wasting our time. So, how do you crush your prospects' fear?

When something you care about is on the line, your priorities shift . . . and just like magic, you find the time in your day to act. But it must be something that scares you, excites you, or lights a fire under you. Do you know how to hit your #members and #prospects in a way that makes them drop everything and act? ▶️ https://lnkd.in/e4_BvspP

Every issue of Membership Today is filled with practical info that can help associations solve their top pain points: #engagement, member acquisition, #renewals, and event attendance. Read the latest issue to see for yourself > https://lnkd.in/eRei695y

What's the typical number of brand touchpoints necessary to motivate your members to renew? Do you find that members are likely to #renew with just a few nudges, or do most of them require a more extensive communication strategy to motivate them to take that step? Take the Poll ▶️ https://lnkd.in/ep-ZER-p

Ditch the tired tactics and embrace these game-changing strategies to ensure your next event isn't just another date on the calendar! 📆 #eventmarketing

#Associations often blame declining #memberships on high prices. The assumption? People don’t want to pay dues, event fees, and product costs. But here’s the truth: It’s not about the price; it’s about the value. People are more than willing to pay for things that enhance their companies, careers, and lives. What they won’t do is spend money year after year without seeing a real return on investment. If you think your issue is pricing, you actually have a value issue—which ultimately means a value proposition problem. Here's how to turn things around: ➤ Dig Deep.  Discover what truly matters to your members and prospects. ➤ Ask Why.  Continuously ask “Why?” until you reach the core of their goals, roles, aspirations, pain points, and challenges. ➤ Align and Innovate.  Match your value proposition with their needs. Innovate to stay relevant and eliminate any offerings that no longer add value. Read more 👉 https://lnkd.in/ey3fMW3g

In our latest poll, we asked: 'How are you using #AI to boost #membership engagement?' We received a stark response—a small number actually do. Lots of #associations are informally using AI, but the potential for member engagement remains largely untapped. Whether it's curiosity or hesitation at play, there's a whole world of transformative possibilities waiting to be explored. Here are some ways AI can help your association get ahead: ➤ Personalized Communication AI can analyze member data to send personalized emails, recommendations, and content based on individual preferences and behaviors. ➤ Chatbots and Virtual Assistants Implement AI-powered chatbots to answer member queries in real-time, provide support, and guide them through your services. ➤ Predictive Analytics  AI can analyze past member interactions to predict future behaviors, such as renewal likelihood or interest in specific events or services. ➤ AI-Driven Content Recommendations  Use AI to suggest relevant articles, webinars, or training sessions to members based on their professional interests and past activities. ➤ Event Optimization  AI can be used to enhance virtual and in-person events by providing personalized agendas, networking suggestions, and interactive elements that keep members engaged before, during, and after the event. ➤ Member Segmentation  AI can help associations segment their membership base more effectively, allowing for more focused and impactful outreach efforts. ➤ Automated Surveys and Feedback Collection  Use AI-powered tools to automatically send out surveys and gather feedback from members. Is your association poised to lead the charge? If AI hasn't made its way into your playbook yet, now's the moment to dive in.

Up for a marketing brain-teaser? Let's see you solve our crossword puzzle! https://lnkd.in/eU3Xj6TV

Bridge the gap between what you offer and what members truly value, and you'll transform wavering #membership into unwavering loyalty.