Roundpeg Consulting, LLC

Curious about Brand Strategy? Our summer internship program is a great opportunity for current students (junior/senior) or recent graduates to gain experience in brand strategy, business, and marketing within an independent brand strategy consulting firm. Develop your storytelling, research chops, strategic thinking, and business acumen this summer at Roundpeg! Applications now open (link in comments)  Friends of RP if you know someone searching for a summer marketing internship tag them below! #summerinternship2023 #brandstrategyinternship #brandstrategy #marketinginternship

There’s no doubt that unprecedented uncertainty plays a significant role in Americans’ economic outlook. Yet, it’s a truth of our new normal. So what does that mean for marketers? At our recent Strategy School event, Neely Tamminga, co-founder and CEO of DISTILL, and Roundpeg shared a deep dive into the impact of uncertainty on young adults—their unique financial fragility and how they approach unpredictability in surprising ways. At a macro level Gen Z is being disproportionately impacted by unemployment and price fluctuations. As a result we’re seeing a tightening of wallets through a slowdown in auto sales...and an increase in auto loan and credit card delinquencies. Narrowing in on this audience however, it’s apparent that young adults (18-29) prepare for, and respond to a variety of challenges, including financial, social, and personal obstacles in very different ways. View the link in our comments to see the full Strategy School presentation to understand what this means for your brand and focusing investment in 2025.

During a recent webinar with MRI-Simmons we shared consumer insights in the convergence of health and tech. Our unique correspondence analysis methodology uncovered five distinct opportunities for brands to deliver on consumer need states. The first: the chasm between health “haves” and “have nots” is growing, and is the latest expression of financial wellbeing.

Strategy School is back in session! Michael Abata, retail expert joined by our very own Hannah (Botsford) Bronston brought their perspectives on the new retail experience equation.  Post-pandemic, consumers have experienced a seismic change in their relationship with time, becoming far more intentional in how they spend it. The gap between consumer's competing desires for both efficiency and engagement leaves brands with a choice: to be a time saving brand or a time slowing one. View the link in our comments to see the full strategy school presentation to understand how some brands are leaning into efficiency, engagement, and disruption in the new retail experience equation.

Roundpeg HQ just got an upgrade — thanks to a referral from Annie Gillette Cleveland and the vision of Anh Tran — talented grad of Minneapolis College of Art and Design. Anh recommended reviving the original design for Roundpeg's front doors (courtesy of lazoroffice.com) — floor to ceiling glass providing an intriguing peak inside the office to spark curiosity and inspire our clients from the moment they arrive. ...Unfortunately, after the doors were installed, we learned glass doors aren't up to fire code (ouch).  So, they were reenvisioned (in typical Roundpeg fashion) and, to this day, serve as our very favorite glass conference table, as well as a fun conversation piece. As Roundpeg's first ever artist in residence, we're excited to share our entry as a showcase Anh's work throughout 2024.  But, if you're intrigued now, check out: https://lnkd.in/gyP5Vz86 or https://lnkd.in/gWt3RjYP For a closer look at Roundpeg's purpose-built space for collaboration: https://lnkd.in/gM-vNhRQ

"While we teach, we learn." There's a symbiotic relationship between sharing knowledge and personal growth. From the University of Minnesota - Carlson School of Management to the Minneapolis College of Art and Design, whatever we put into teaching — we get back in spades. Thanks Giselle Restrepo for giving these recent Carlson grads such a remarkable experience! #Seneca #givingback #wisdom #brandstrategy #consumerfocus

Most clients and agencies think of MRI-Simmons syndicated data as a media planning tool. However, Roundpeg clients find it to be a highly efficient and effective strategy tool for: — identifying compelling business growth opportunities and — reframing brands through the lens of human motivations Take a peak at a recent analysis of the consumer landscape for the convergence of health and tech. (link in comments) For more, check out last week's webinar made possible by our amazing partners at MRI-Simmons, Karen Ramspacher, Matt Cumello, Dan Zislis and Matt Petterson and hosted by Roundpeg partner, Eric Heinemann, and Health/Tech practice lead, Hannah (Botsford) Bronston. #partnerships #consumerinsight #correspondenceanalysis #turnkeyomibus

How does tech — especially wearables! — influence people's health attitudes, behaviors and overall goals? How can technology play a valuable role in helping elders age in place? How might technology allow non-professional caregivers to have a better quality of life? These are just a few of the questions that clients across industries are increasingly asking about the convergence of tech and health. Curious about how Americans are thinking and behaving at the intersection of health & tech? We're happy to share Roundpeg's perspective. Plus, get an exclusive look at Roundpeg's proprietary approach to leveraging MRI/Simmons correspondence mapping for rich insights. Join us in partnership with MRI-Simmons for a deep dive into the consumer impact of the convergence of technology and health! 📅 Date: May 7 🕑 Time: 1 PM CT Don't miss out! Register today https://lnkd.in/eKWbk66u #HealthTech #ConsumerInsights #Webinar

The convergence of health and tech is more prevalent than ever, join us in partnership with MRI-Simmons to discuss our perspective on how consumers are thinking and behaving when it comes to the intersection of health & tech. We're excited to share a peak behind the curtain of our proprietary approach to leveraging MRI Simmons correspondence mapping, utilizing this tool allows us to uncover rich consumer insights! Register today with the link below.

The number 1 thing fueling our inspiration this spring: Internship application season Over the last few weeks, we’ve had the privilege of speaking with some of the best and brightest students. The enthusiasm and fresh perspectives shared by each candidate have truly inspired us, and ignited a fresh excitement within our team. The talent and professionalism demonstrated by all of our candidates made our hiring decisions this summer extremely difficult! Beyond smarts, each exhibited the curiosity, courage, humility, collaboration, and drive that it takes to contribute to what makes Roundpeg a special place to work We can't wait to see the innovative contributions our interns will bring to the table and the positive impact they'll make on our projects. Here's to a summer filled with growth, collaboration, and endless possibilities! #summerinternship #internshipseason