RUA Management

💫 KELLY RUTHERFORD AS YOU’VE NEVER SEEN HER BEFORE 💫 RUA Management is proud to share Kelly Rutherford, covering Numéro Netherlands Odyssey edition. Representing established, iconic talent like Kelly is a dream. Her trust in our strategy and ideas proves that she consistently can break down boundaries and evolve. It is always a pleasure to see her shine and we cannot wait for everyone to see what we have upcoming next. Thank you to the entire Numero Netherlands and wider creative team, in particular Aliyah Reboté Semillano for her creative vision and hard work. This shoot was not only exciting to see in real time but a timeless passion project now for the RUA archives. Check out the full issue on newsstands now! On the cover Kelly wears DSQUARED2 Picture Two: Kelly wears JACQUEMUS Picture Three: Kelly wears DOLCE&GABBANA Picture Four: Kelly wears Stella McCartney Picture Five: Kelly wears Jean Paul GAULTIER by Nicolas Di Felice Orla Octigan ♥️

Meet Riz 💫 Introducing our new talent @RizHouari, the London Based tastemaker who is walking through life answering all questions, complaints and even catcalls with a run through of her OOTD! We started working with Riz a few weeks ago when her profile sat at 4K followers, now we are proud to share she is actively scaling by about 25% follower increase per week and an unbelieveable engagement rate of 302.56% If you haven’t seen her yet, get ready to see a lot of her - we are excited to make her the next It Girl on the scene. #OutfitAnswersOnly #OAO Orla Octigan RUA Management ♥️

💫 5th Most Impactful Influencer of Milan Fashion Week 💫 We are so proud of Lyric, who has been announced as the 5th most impactful influencer of Milan SS25 (as reported by KARLA OTTO and Lefy). Lyric threw herself into this season with dedication, strong work ethic and a trust in our strategy - we are all so pleased to see it pay off in this way. A special shout out must go to Laney Kriem Emilie-Valentine Macnab and HUGO BOSS for helping us make a special moment!!

💫And just like that, a new It Girl is born. 💫 During the summer we reached out to Lyric Mariah Heard, a model, creator and disability advocate from Chicago who had a video last year that caught my attention. In true Carrie Bradshaw style, Lyric changed her flat shoes for heels but with a twist - she changed her prosthetic leg in the process. Immediately the video struck me as something fresh but also that she was someone the world needed to know. After incubating and activating Sabrina Bahsoon (#TubeGirl) in SS24 and Lara Cosima in FW24, we began our plans to make Lyric the star of SS25. Following an exciting NYFW and LFW, Lyric took on Milan and there was only one team we knew would be confident enough to hop on board our vision - Laney Gipson , Emilie-Valentine Macnab and Team HUGO BOSS Not only did they share our vision but they acted fast and had her front and centre at the show, with a social collab in the mix. The result? Well, in just 4 days Lyric has amassed 36.9 Million views on IG and 9.9 Million views on TikTok. The best bit? This reach was entirely ORGANIC!! We say time and time again that this industry thrives on collaboration, confidence and being quick off the mark. We are proud to have partners who believe in our vision (even when it may seem mad at first). Watch this space - Lyric Mariah Heard takes Paris SS25 this week and we are only just beginning!

Just over 100 days ago, Ezra Frech and ourselves at RUA Management began documenting the day to day life of a Paralympian gearing up to competing in the Paris 2024 Paralympics. Ezra showcased the training days, the rest days, the personal days, what he ate and even did some trends and dances along the way. In the midst of an incredibly gruelling and strenuous training schedule, Ezra wanted to prioritise showcasing to the world the work that is involved. He also wanted to tell the world of his unwavering confidence counting down “until I win Paralympic Gold.” On Day 99 of the countdown, Ezra surprised himself, all of us and the world, by beating his own timeline and winning Gold in the Men’s 100m (when he had placed 4th in the qualifiers). Just like the previous 98 days, he took the world on the journey with him, showcasing his family’s reactions and his own. On Day 100, he also secured the Gold he had promised the Internet, this time for High Jump, making him a two time gold medalist Paralympian at just 19 years old. This past week has been a whirlwind, we have had the honour and privilege of seeing Ezra’s journey, his perseverance and his dedication all culminate into a life changing achievement. From amassing tens of millions of views to having iconic figures like Michelle Obama repost him, to being named one of the breakout Paralympians that fashion needs to know by Vogue Business to reaching and inspiring global audiences- Ezra serves as the perfect example of Gen-Z culture merging with sport to heighten excitement, knowledge and visibility, not only serving the Paralympic community but the athletic community as a whole. If you haven’t seen yet, I advise you check out his Instagram and TikTok and if you’d like to learn more about working with Ezra please reach out on DM or email! We are so proud, even these words can’t quantify what we feel 🥇♥️🥇

VOTE FOR EZRA

💫 YASMIN HASS COVERS GLASS 💫 Yesterday RUA Management unveiled our client Yasmin Hass as one of Glass Magazine’s Summer Covers, supported by CHANEL Yasmin is a singer/songwriter from London, who’s DNA spans many musical and cultural influences. Her mother a trained opera singer, her father a keen enthusiast of music, her aunt a famed Gospel singer in Jamaica and her uncle one of Bob Marley’s managers. One of the things that excites us the most at RUA, is working with clients that have innate, raw talent and helping them to be introduced to the world. We cannot wait for everyone to hear the incredible music that Yasmin has coming out this year. This magazine cover comes from a combination of collaboration and collective belief in Yasmin’s rising star and we couldn’t be prouder of her or more grateful to our partners. Prepare to have your heart broken and repaired all over again. Yasmin’s new single ‘Won’t Hold My Breath’ is released on 17th July and pre-save is available now! #RisingStar #Music #Musician #OneToWatch

💫 KELLY RUTHERFORD X SCHIAPARELLI 💫 After six months of trading, RUA Management formally announced its working relationship with Kelly Rutherford and what better moment to do so than kicking off Haute Couture FW24 Week with an appearance at the one and only Schiaparelli. Signing Kelly has been in the pipeline for some time, with her domination of the fashion industry and her unique ability to have cross-generational appeal, her name was one we spoke about consistently as a dream client. Gen Z call her mother, Millenials call her Lily, Gen X call her an inspiration and now we call her a member of the RUA family ♥️ We cannot wait to share what we have in store with Kelly but for now, it’s a very proud moment for us to have an icon on the books. 💫

After only FIVE MONTHS in business, RUA Management managed and excuted an activation at THE MET GALA 2024 with Alton Mason and MAC Cosmetics ‼️ So, how did we do it? In short it came down to three key things: #Collaboration #Partnership and #TeamWork When Orla Octigan and myself started RUA, we wanted to work ahead of the curve. We don’t believe that your peers in the market should be viewed as competition when in fact, they can be your collaborators. Within the first two months of starting the company, we partnered with Stephanie Sherry at IMSH to cross-collaborate across both rosters. Stephanie shared our view that being a disrupter meant putting the talent first and that by sharing talent and contacts, impactful work could be achieved. We strived forward with the core ethos of “A win for the talent, is a win for all.” Cut to a catchup call with our wonderful partners at MAC, where we told Maricia Josephs how excited we were to work with Alton and that we evisaged strong synergies between both brands. Sharing our vision, Maricia mobilised her team and made this huge Met Gala moment happen. On the first Monday in May of 2024 and of RUA’s entire lifespan, all three partners worked as a team to ensure an impactful and beautiful moment was achieved. Alton Mason walked the Met Gala carpet, the epitome of class and sophistication with stunning glam by his artist Taylour Chanel exclusively using MAC Cosmetics. We are proud to be sharing this moment with genuine friends in our network and also showcase that cross-agency collaborations WORK! Special Thanks also to Casey Bosward Diederik Koenders and Aïda Moudachirou-Rébois ❤️

🥇 INTRODUCING: Ezra Frech 🥇 In just under 150 days, 18 year old Ezra Frech will be competing for Team USA in the Paris 2024 Paralympics. Despite his young age, Ezra is already favourite to win gold in the High Jump and place podium in the Long Jump and Men’s 100m Race. As an athlete, activist, model and teenager he has achieved so much already and I wanted to take a moment to share some of these achievements: - Ezra is the first disabled athlete ever to be accepted by a Divison One university track team, where he will compete against able bodied competitors at USC. 👟 - Ezra is already used as a case study in hundreds of elementary and high schools across North America. 📚 - Ezra holds the world record for High Jump in his divison. 🏆 - Ezra co-founded Angel City Sports which focuses on adaptive sports for children, adults and veterans with physical disabilities and visual impairments. 🏀 - Ezra has already walked in two catwalk shows in Miami and Milan and has starred in two digital campaigns for HUGO BOSS 💗 - Ezra has amassed a digital audience of hundreds of thousands through his unashamedly honest detailing of life as an amputee and athlete. 📸 This is just six reasons why Ezra has proven to be an incredible ambassador to the Gen Z community, striving to empower the disabled community whilst also being a typical teenager. We are proud to be representing such an incredible example to us all. Cheer Ezra on with us in Paris 2024 and across the build up this summer! For bookings and enquiries please reach out to michael@rua-management.com