Rubix Agency reposted this
We just signed our first insertion order for a 2024 Black Friday Gift Guide...on September 4th... I guess summer break really is over! And Q4 planning has begun! Q4 is a battlefield, and brands that start planning now will be the ones who come out on top in this competitive environment. Waiting means losing prime placements and missing key opportunities— competitors aren't waiting, so neither should you. At Rubix Agency, we believe that early engagement and fluidity are the keys to Q4 success. Publishers are already planning, and locking in your placements now ensures you’re well-positioned and have guaranteed placements (especially important with the upcoming election and rising CPMs on channels like Meta). But that’s just the beginning. Here’s our approach to ensuring we win Q4: 1. Start Early & Stay Fluid: While early engagement is critical, so is the ability to monitor performance in real-time. Be ready to pivot and capitalize on unexpected opportunities with partners and publications that are performing better than anticipated. 2. Think Beyond Cyber Week: Don’t focus just on Black Friday—explore opportunities on Singles’ Day, Green Monday, and other key moments to capture additional value. It's all about creating urgency and capitalizing on macro moments. 3. Transparent Communication is Key: Keep an open dialogue with partners, discussing ways to optimize content placement, landing pages, and strategies to boost earnings per click (EPC) for both sides. Collaborating closely makes publishers more likely to elevate your brand across their platforms. 4. Use This Year’s Data: Evaluate performance trends from this year to find unexpected partners or channels that are gaining traction - we've seen a ton of change YoY. This ensures you’re maximizing visibility where it matters most. 5. Incentivize Smartly: Go beyond standard commissions—consider offering a blend of paid placements and performance-based incentives to keep publishers motivated and maximize your brand’s presence. By planning ahead, remaining fluid, and working closely with your partners, you can ensure your brand stands out during this crucial season.