Sage Strategy Group

More great tips from the fantastic group at CMO Huddles with Drew Neisser, including our own Katrina Klier and her tip to sanity check your ICP. It's a good idea to do regularly so you don't get too far off course. #CMO #Growth

The impact of #AI on industries is profound, especially in cybersecurity. AI plays a crucial role in detecting, predicting, and responding to security breaches swiftly. As AI technology progresses, its importance in cybersecurity will continue to grow. However, maintaining a careful balance between the benefits of AI and its accompanying risks is essential. #Cybersecurity #ArtificialIntelligence

💼 86% of decision-makers are likely to invite high-quality thought leadership producers to RFPs. 👎 But only 38% of companies who leverage thought leadership expect their invites to increase. The disconnect? 🌎 A lack of strategy and execution. 👉 Let’s ensure your expertise doesn’t go unnoticed. #CMOInsights #BusinessGrowth

It's not like picking a CRM. It's not a 'one and done' decision. Spot on advice from Katrina Klier on thinking about and experimenting with AI marketing tools. Listen in below for Katrina's and others' helpful ideas. Many thanks to Drew Neisser and CMO Huddles !

Thought leadership isn’t just about awareness—it accelerates revenue. 🥇 Well-executed thought leadership: ✔️ Builds trust and credibility with decision-makers ✔️ Positions your company as the expert in your industry ✔️ Generates inbound leads and shortens sales cycles ✔️ Differentiates your brand in a crowded market Your next high-value client is looking for expertise. Are they finding yours? Let’s discuss how Sage Strategy Group helps companies turn insights into influence—and influence into revenue. https://lnkd.in/e-nGgb-Q #B2BMarketing #RevenueGrowth #CLevelLeadership

75% of B2B decision-makers consider new products or services based on thought leadership content. That's about 3/4 of the people who could buy from you. YET.... Over 30% of companies don't know how to use Thought Leadership in their demand-generation efforts. They... ... Confuse thought leadership content with product content or case studies. ... Believe pure promotional content will be enough. ... Think sales discounts will create awareness and conversions. And they miss out on a highly efficient and effective demand generation lever... a well-done thought leadership strategy and program. If you're in that 30% or if you think your thought leadership efforts could use an upgrade, Sage Strategy Group can help.

Let's look at thought leadership by the numbers... 🚀 73% of decision-makers trust thought leadership content over other marketing materials to assess capabilities. 🔥 75% of executives say thought leadership leads them to explore products or services they weren’t considering. That's some serious sway! Is your company missing out? 👉 Let’s build a strategy to turn your insights into action and that action into revenue. https://lnkd.in/eyW-N6DP #B2BMarketing #ThoughtLeadershipStrategy

Thought leadership goes beyond mere rhetoric; it represents a dynamic strategic method for enhancing your brand. It necessitates continual dedication to innovation, engaging your audience, and adapting strategically. Consider your #thoughtleadership strategy as a dynamic entity that needs consistent nurturing to realize its maximum impact. Achieving success hinges not on quantity but on providing the appropriate #content – insightful, data-backed, and strategically disseminated. To establish yourself as a genuine industry pioneer, ongoing assessment, staying abreast of trends, and embracing technology are indispensable. #ThoughtLeadership #BrandStrategy #Innovation

👋 Connection is the starting point... you have to be found. 🤝 Trust comes next... what you do in conversations with connections creates or erodes trust. ♾️ Influence is the outcome of trust. Broad influence is the key to building a great brand, your demand generation, and revenue. Thought leadership is your path to broad influence. 75% of decision-makers have been prompted by thought leadership to research a product or service they had not previously considered. 75% !! That's some serious sway! Want to grow your brand's influence and your revenue? Thought leadership is your best bet. The time for thought leadership is now.

Maximize the business impact of thought leadership quickly by leveraging our Thought Leadership Positioning Index. #CMO #businessleadership #growth #CEO