Strategic Marketing Analytics Expert | Bring meaning from data to business practice. Posts & articles about the process.
"What's the most relevant topic to address?!" I was thinking to myself. Stepping in as a last-minute speaker can be quite the challenge, but I must say, it turned out to be a great time presenting at this year's Marketing Analytics Summit Deutschland in Berlin! We dove into the exciting world of Strategic Marketing Insights, exploring how our interactions with customers can lead to valuable insights for #marketingstrategy with fabulous Anna Denejnaja moderating. 🚀 We delved into some foundational topics that pave the way for strategic insights: 🌟 Aligning digital analytics with marketing priorities 🌟 Uncovering effective measurement models (tagging & metrics) to keep us on track 🌟 Benchmarking for trend development and analysis to stay ahead of the curve I had an awesome time connecting with fellow analysts from all kinds of fields and industries. 🤝 Can't wait to catch up with you to chat more about these topics and push the discussion forward. Let's stay in touch and talk more! Jim Sterne Dr. Maren von Selasinsky Anisa Boumrifak Lutz Wiechert Jack Lampka Dr. Julia Zukrigl Florian Möller Puja Ghosh Thomas A. Borlik Uli Lutz Tom Häcker Ole Bahlmann Lisa Tschöp-Mayer Andrea List Nadine Thomas Matthew Finlay