Samantha Jones Consulting

Is there a bad day to cold call? Not really. Is there a bad time? Well kind of. At the end of the day, the reality is that you just NEVER KNOW when someone is going to answer that phone and when they are not. However, there is still some data to back best practices. ZoomInfo analyzed 1.4 million cold calls and their outcomes to determine what the best days of the week to cold call were. The results pretty much said Tuesday, Wednesday and Thursday were best. No huge surprise there.  Mondays are busy and Fridays people are ready to get outta there.  They did note that calling executives on Fridays may have some benefits. When it came to time, a ZoomInfo study suggested it’s less about what time of day, and more about what time of the hour. Meetings eat up a lot of people’s time. And, naturally we even like to block our breaks and self scheduled tasks by the 30 or 60 minute increments. Because of this, calling at either 25 minutes past the hour or 55 minutes past the hour are considered ideal times to call. People are ending meetings, moving between, heading to or from breaks, etc. You may find it helpful to prioritize these small time windows throughout your day.

We are big podcast fans around here. Have you considered hosting a podcast? Or, have you considered speaking on podcasts? Here are some reasons you might want to: Showcase Your Expertise: Hosting or being featured on a podcast allows you to share valuable insights and industry knowledge. It positions your company as a thought leader and builds trust with your audience. Personal Connection: Podcasts give brands a voice—literally! They create a more personal, conversational way to connect with potential customers. People tend to engage more deeply with brands they can relate to, and podcasts offer that human touch. Repurpose Content: Podcasts can become the foundation for blog posts, social media content, and newsletters. You’re not just producing audio; you’re creating an engine for multiple marketing channels. Trust us, we love the content we can create off of these! SEO & Traffic Boost: When you share your podcast episodes and guests promote their features, you get more backlinks and mentions, increasing your visibility into new networks. Inbound Lead Generation: By providing value and offering actionable insights through your episodes, listeners will see you as a go-to resource. This can naturally lead to more inquiries and inbound leads as they seek your products or services. What are your reasons for podcasting? What are the pros you see or even the cons? #podcasting #logistics #transportation #brand #revenue #socialselling #marketing

Growing your personal or company brand isn’t a one-time effort — it requires showing up consistently and being willing to play the long game.   Whether you're posting insights, engaging with your audience, or sharing updates, success comes through steady, intentional action. Sure, you’ve got to listen to the data. See what’s resonating with your audience, which posts are driving engagement, and what’s falling flat. But here’s the thing: don’t pivot too quickly. Give your strategy the time to work. Constantly shifting directions because you’re not seeing overnight success will dilute your brand and confuse your audience. Keep an eye on what’s working, make thoughtful adjustments based on data, but don’t throw in the towel just because growth feels slow. Consistency + Strategy = Sustainable Brand Growth 🔑 #brandbuilding #consistency #branding #personalbranding #LinkedInGrowth #businessstrategy

Sales Tip Saturday! 💡 Stop talking so fast! Or start talking faster… Or do what is best for that person! #logistics #transportation #sales #revenue #brand #learning

Q&A with a Sales and Brand Strategy Consultant: What is a sales strategy? Samantha Jones shares her thoughts on this question! #sales #strategy #growth #people #relationship #business #revops #brand

This month we want you to meet the man behind our camera and designs! Parker Hamrick has been an amazing partner for Samantha Jones Consulting. From our video and photography elements on the website, to our LinkedIn and Podcast design aesthetics, Parker has blessed us with his personal style touch! Learn more about Parker here! ❔About Parker:  ◾What is your favorite thing about what you do?  Every day is different. I get to expand my skills and learn more about my craft every single day I work in it. ◾What did you want to be when you were growing up?  I wanted to be so many different things and it always changed, I think that’s when I knew I was bound to be a creative person with an ever changing job. ◾What’s a fun fact about you?  I am also a Recording Artist with music out on all streaming platforms! #branding #videography #photography #brand #sales #consulting #logistics

Part of building a recognizable brand is creating content that is noticed. Creating content can be more of a lift than people realize. Do NOT waste your efforts. We have been experimenting with ways to repurpose content and really get the most out of it! 💡Here are some ideas we have liked: ◾️Assess High-Performing Content: Focus on what resonates with your audience. Look at analytics to see which pieces are already successful, and prioritize similar types of content ◾️Break it Down or Build it Up: Convert long-form content into bite-sized pieces (e.g., newsletters into posts, podcasts into reels, etc.) or compile related content (posts into Newsletters) into larger guides. ◾️Change the Format: Turn blog posts into videos, infographics, or podcasts to reach a wider audience. ◾️Update & Relaunch: Refresh old content with new stats and examples to maintain relevance. ◾️Leverage Social Media: Share snippets, quotes, or visuals from your content across platforms to drive traffic back to your site ◾️Use in Email Campaigns: Repurpose content into email newsletters or nurture sequences to keep subscribers engaged #branding #revenue #consulting #socialmedia #sales #socialselling #linkedin #content

It’s in the details. A lot of what goes into strong sales and brand strategies is good attention to detail. When we are talking about cold emails, the message is the most important part, but there are other “supporting factors” One of these is a professional and helpful email signature. Here are some reasons we design email signatures for our clients: 📧They give you legitimacy, a professional will have a professional email signature that matches their email name and domain 📧 They humanize you, we always put a headshot image in them, this allows the reader to connect with a name AND face 📧 They allow for further research with minimal work, and for click tracking for our clients using email tracking Here is what we recommend be included in a strong email signature: ✒️Your full name, including a preferred name if you have one! ✒️Your professional headshot ✒️Your title ✒️Your direct phone number and office number ✒️Your LinkedIn (linked to an icon) ✒️Your website ✒️Your location (full addresses are often not needed, consider shortening to City, State ✒️Optional: MC numbers, other social media resources, other emails if different than your sending email, important certifications (MBE, WBENC, etc). #coldemail #sales #brand #selling #strategy #consulting

As tempting as it often is, do NOT reshare posts on LinkedIn. In full transparency we have nothing against resharing posts occasionally, as long as that is not your primary method of content sharing. Resharing a post, even with your own thoughts, is not contributing original content to LinkedIn, which is what the LinkedIn algorithms would prefer you do. It also can pull away recognition from the original creator to the “copier”. What you should do instead when you see a post that you have thoughts on is leave a comment! Commenting is a great and productive way to engage on LinkedIn. When building a personal brand on LinkedIn, every post, comment, and interaction should be genuine and impactful. Remember that everyone in your network sees your comments as well, and they can be great ways to share thoughts, ideas, knowledge, and more! #personalbrand #branding #sales #linkedin #socialselling #socialmedia #business

Happy Labor Day from Samantha Jones Consulting! Today, we celebrate the hard work and dedication of our team. Your efforts drive our success and make a real difference. Take this day to unwind and enjoy some well-deserved time off. Thank you for everything you do. #LaborDay #Teamwork #Appreciation