Sampoll

Did you know that almost 500 BILLION dollars worth of coupons are distributed every year!? How much do you think actually gets cashed in/redeemed? 20%!? 10%!? It's actually less than 1% 🤯 In talking with CPG brands who are considering using Sampoll to immediately boost sales velocity at key retailers I sometimes hear that they're considering using coupons instead of a digital rebate to incentivize their audience and win over new shoppers. When I ask why the answer is usually something like "well bc coupons are more convenient for the customer!", which in fairness is sometimes true (assuming they're not printed coupons that take 3 weeks to show up after you sign up). That said - there are significant differences between the two that are critical to consider. So let's break it down: 1️⃣ Setup & Distribution Coupons (either digital or physical) typically require sign-off and coordination from individual retailers. Digital Rebates in contrast do not require approval or participation from retailers and can be deployed anywhere, anytime. 2️⃣ Retailer Buy-In (Part II) Because rebates are provided to the customer directly by the manufacturer, the retailer's pricing and margins are unaffected and the promotion does not directly reduce sales revenue (from the retailers perspective). Coupon scans, in contrast, are directly visible to the retailer and typically reduce sales revenue. 3️⃣ Redemption Two points here. First - I'll admit that redeeming a traditional rebate can be a relatively tedious activity, esp if it's a mail-in rebate. But it's 2024 people! We can provide "rapid rebates" now that get immediately paid out directly to Venmo/Paypal/Zelle etc and all that's required is snapping a quick pic of your receipt. It takes less than 20 seconds. So I'd argue it's almost a wash as far as convenience is concerned. Second point here is YUUGE. The coupon, specifically a 100% OFF coupon, means that the customer effectively has NO skin in the game. They never need to open their wallet and pay for the product up front, and because of this you might end up attracting a relatively large number of low quality shoppers vs folks that are genuinely interested in your product. 4️⃣ Real Customer Data A (Sampoll powered) rebate program captures tens of thousands of real first-party data points including contact info and all sorts of demographic/psychographic insight. Beyond this, because we're capturing proof of purchase (a physical or digital receipt), we can uncover god-tier insights including shopper basket data, what else was purchased, etc, so you can identify purchasing patterns and understand your customer like never before. Why let the retailer have all the fun? There are obv layers to this! As a founder/brand manager/etc why else would you choose one or the other? #rebates #coupons #shoppermarketing #consumerpackagedgoods #loyaltyprograms

As we celebrate 5 incredible years at Food Foundry 🎆 🎉 , we are thrilled to unveil a special video that pays tribute to the visionary founders among our alumni and the exceptional support from our community empowering the next generation of trailblazers in the food and foodservice industry! 🙌 Relish Works Gordon Food Service And with this milestone achievement comes another special announcement... 🥁 🥁 🥁 🌟 Applications are officially opening for our 6th Cohort on Monday, Jan 8th! 🌟 Food Foundry's 6th Cohort will be focused on startups Redefining Restaurant Experiences! 💫 Whether your focus is on-premise or off-premise dining, we invite visionary entrepreneurs creating early-stage innovative businesses and new solutions reshaping the restaurant experience through advanced technologies such as the metaverse, Web3, AR/VR, front of house automation, retail tech, AI enhancements, and more! If your startup is exploring the intersection of the culinary world and enhanced technology, we want to hear from you for our 2024 cohort! Applications open JAN 8TH! Head to our website to learn more. 📽 INDIRAP #accelerator #startup #startups #acceleratorprogram #foodservice #restaurants https://lnkd.in/g49VGM5e