Sanlo

More players purchasing via your web shop = more profits. But how do you drive your paying players to your web shop? Free gifts and in-game messages! Those are the most effective ways to move your players from purchasing in-game (where Apple & Google take a 30% cut) to purchasing from your web shop (where Apple and Google get nothing). This image is of web shop purchase data from on of our clients showing how free gifts and inbox messages drove the highest spikes in web shop purchase value! Hit us up if you want to learn more and check out the Sanlo Webshop Builder here --> https://lnkd.in/gtUqzPVc

What does it take to build a scalable live service game? On the latest episode of Story Mode with Sanlo, we dive deep into the world of live service and cross-platform game development with Eden Chen, CEO of Pragma. Join Olya and Eden as they explore how game studios can make critical decisions about back-end infrastructure, cross-platform expansion, and the future of gaming led by Gen Z players. Check out the full episode here --> https://lnkd.in/gTwdGcea

What he said 👇

Today's Epic versus Google ruling doesn't matter, and it matters a lot... The ruling doesn't change much day-to-day for the average mobile game developer/publisher: - They still pay big fees for IAPs when selling within Google Play - They can still deploy web shops to avoid those fees - They can still promote web shops in various channels and forms without paying fees But this ruling matters a lot as it's continued progress towards a world with more open game monetization, where developers have much room (and revenue) to gain! And of course, the rise Alternative App Stores will be further fueled by this ruling, similar to the EU's DMA and Epic versus Apple rulings. Read more --> https://lnkd.in/gvrYEZQx

📈 Gaming IPOs have evolved dramatically over the years, and it’s clear that platform shifts and regional growth are driving the industry forward. In InvestGame's latest report titled "Gaming IPOs Through the Years: Platform Shifts & Regional Growth Explored," a few key trends are clear: 1️⃣ Asia’s dominance is big: With 46% of all public gaming companies, the region has surged, thanks to a massive player base and mobile-first focus. 2️⃣ Platform evolution is key: Mobile gaming now leads, growing 9.3x since 2006, while “diversified” companies—those spanning PC, console, and mobile—are gaining ground. 3️⃣ IPOs are slowing, but strategy isn’t: Companies are taking longer to go public, but the ones that do are more diversified and market-ready than ever. We see these trends come to life in our day-to-day world: 🤑 Games in China, Japan, and SEA have moved aggressively into new monetization streams like web shops and alternative app stores. 📱 🕸 Mobile F2P is taking over the web as many titles are branch into browser-based gameplay and monetization. 🎮 New swarms of paying players are emerging in regions like Africa, India, and MENA, providing rich growth opportunity for games that can cater to these regions with the right local payment methods. Check out the full report: https://lnkd.in/gkqrpkMb Shout out to Anton Gorodetsky & Sergei Evdokimov for continuing to publish quality content for the gaming industry!

We had a great time at WN Cyprus. Big shout out to WN Events for throwing an amazing event. It was awesome talking to leaders in the gaming space about the future of monetization and payments. Thanks to MY.GAMES Nekki Wargaming AppLovin GreenPixel Playkot Narwhal Accelerator Awem and more

Growth marketing can be the difference between boom or bust for your game. So let's learn from one of the top growth marketers in the industry... In the latest episode of Story Mode, Olya Caliujnaia Caliujnaia speaks with Warren Woodward Co-founder and Chief Growth Officer at Upptic. Warren was kind enough to share some amazing tips and advice from his 10+ years of growth experience in gaming. This episode is golden for those looking to brush up on the latest and greatest in growth marketing and UA across different game lifecycle phases. Check out the full episode here - https://lnkd.in/d_kzBTgc This episode includes: • The different stages of mobile game launches and how to approach each one. • The role of the pre-launch phase and the key questions to ask yourself before you continue to soft launch. • The learning tracks that should be conducted during soft launch (technical, retention, and monetization). • Why Upptic recommends a dumbed-down ad network mix for soft launch and why that’s the key to obtain clean data for an initial test. • Upptic’s typical scope and their approach for bolt-on marketing and UA for video games. • The key learnings mobile gaming can borrow from PC and web3, and vice versa. • Why cross-platform is becoming the new norm and the prevalence of PC games branching into mobile. • The impact of AI on the role of growth marketers and the ways they work in gaming. • The paramount importance of data and measurement, and why some types of games and teams miss the mark there.

"Survive to 25" may be the current mantra of most in the gaming industry, but the future of gaming is brighter than ever, according to the Bain & Company Gaming Report 2024. Here’s why: $196 billion in 2023 revenue: Gaming has outpaced streaming and box-office revenues combined. Youth-driven growth: Almost 80% of 2- to 18-year-olds are gamers, spending 30% of their entertainment time in games. Immersive experiences: Gamers are spending more time socializing, shopping, and watching videos within games. Interoperability is key: Gamers now identify more with the games they play than the devices they use. New battlegrounds: Marketplaces and interoperable ecosystems will dominate the future of customer relationships. Targeted marketing matters: With the audience getting saturated, effective, data-driven marketing is crucial. Evolve or get left behind: Game companies must invest in technology, talent, and new growth strategies. It’s an exciting time to be part of this dynamic industry! Let’s keep pushing boundaries and redefining what’s possible in gaming. Check out the full report here: https://lnkd.in/gMqycvJg #GamingIndustry #VideoGames #Marketing #B2B #Innovation #GamingReport2024 #FutureOfGaming

What makes Midcore so unique for people to play? And for developers to build? On this episode of Story Mode, Olya Caliujnaia speaks all about the modern era of Midcore mobile games with Boris Kalmykov, Co-founder & CEO at Hypemasters. They cover a lot of ground in their interview, including: • The main shifts in player behavior that are impacting Midcore mobile games. • How Hypemasters shifted from Hypercasual to Midcore games. • The importance of marketability tests in the Midcore development process. • Midcore monetization and retention on mobile versus PC (Steam). • Why Midcore games are appealing for developers to build. • How Hypemasters decides to build certain services, like LiveOps, in-house and why they use external vendors like Unity and Photon for their gaming engine and multiplayer engine. • The cross platform opportunities with Midcore, how to understand if cross-platform is right for your game, and considerations to make when making a PC version of your mobile game. Check out the full episode --> https://lnkd.in/gmHaZJVG

Scopely uses in-game rewards to incentivize their players to buy via the Marvel Strike Force web shop. They use a simple and effective approach, giving their players in-game currency rewards. Watch the video below to learn all about their rewards strategy. And check out sanlo.io/resources for more web shop best practices.