Write these tips down ✍️ Marcus Walfridson, Tim Jansen, Felipe Rojas, Allison Evanitz, Olivia Caragiulo
Sarasota Paradise
Spectator Sports
Sarasota, Florida 1,336 followers
We’re building a soccer club from our shared history, for our shared future.
About us
Our journey is defined by a strong local connection to Sarasota and a passion for the beautiful game. At Sarasota Paradise, our values are deeply rooted in the local community. We believe in creating a team that reflects the spirit and identity of Sarasota. Our commitment to nurturing local talent and providing a platform for aspiring players is at the core of everything we do. Through collaboration and dedication, we aim to build a legacy that the people of Sarasota can stand behind. Our club has quickly become a symbol of pride for the Sarasota community. The journey began when Marcus Walfridson, a devoted soccer entrepreneur from Sweden, fell in love with Sarasota, recognizing the need for a local soccer team. Sarasota residents were invited to suggest team names, and “Sarasota Paradise” emerged as the perfect embodiment of our team’s connection to this beautiful city. Our first home game was a defining moment, as we faced Miami City FC. The crowd of over 600 witnessed a stunning comeback, with Felipe Rojas scoring the first goal in Paradise history, leading to a memorable 2-1 victory. Our second home game showcased the team’s resilience, turning a 2-0 halftime deficit into a thrilling 3-2 victory. Fabrizio Bernal, Isaiah Easley, and Kai Tamashiro led the charge. We faced setbacks as well, including a home loss against Weston FC. But the team’s fighting spirit was evident as we bounced back with a last-minute goal by Kai Tamashiro against St. Pete FC. Our season concluded with a historic turnout of 1083 fans for our final home game. Hometown hero Ryan Sims scored a late goal, sealing a memorable 1-1 tie. Sarasota Paradise is 100% owned and operated by Audigr Group Inc., a global sports and entertainment enterprise. Audigr unifies business, marketing, athletic, and administrative expertise that creates consequential, lasting value at any scale for owners, athletes, management, and communities.
- Website
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sarasotaparadise.us
External link for Sarasota Paradise
- Industry
- Spectator Sports
- Company size
- 2-10 employees
- Headquarters
- Sarasota, Florida
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Get directions
1620 Main St
Sarasota, Florida 34236, US
Employees at Sarasota Paradise
Updates
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Sarasota Paradise reposted this
☀️ SARASOTA PARADISE ☀️ 🌴 Learn more about Sarasota’s newest Soccer Club, the Sarasota Paradise, and its founder, Marcus Walfridson! Full episode is out! 🎙️ | Michael Calamaras & Marcus Walfridson ⚽️ | Sarasota Paradise #sarasota #srq #soccer #sarasotaflorida #sarasotaparadise Economic Development Corporation of Sarasota County The Greater Sarasota Chamber of Commerce Audigr Group Inc.
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Sarasota Paradise reposted this
What is the swedish word for “boss”? #chef #leadership // Check out the full episode with Sarasota Paradise, Founder, Marcus Walfridson - 🔗 Link in Bio 🎙️ Michael Calamaras & Marcus Walfridson ⚽️ Sarasota Paradise #sarasota #srq #sarasotaparadise #soccers #swedish #soccerclub
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Sarasota Paradise reposted this
When we think of building a brand for a sports team, one of the first elements that stands out is the visual identity—the logo, colors, and design that represent the organization. But in today’s world, a team’s identity is more than just visuals; it’s about capturing the essence of the community it represents. At Audigr, we have developed a model that transforms sports teams into symbols of belonging, unity, and pride. The Foundation: What Does a Team Stand For? Before you create a brand, you must ask, “What does this team truly represent?” Whether you’re designing a logo or developing a marketing strategy, the identity of the team should be intertwined with its broader purpose. For us, every team must symbolize the values of its community and go beyond the sport itself. Take, for example, Sarasota Paradise. While the club competes on the field, its logo and brand don’t just represent soccer. Instead, the brand embodies the city of Sarasota itself—a destination known for its beauty, vibrancy, and community spirit. This approach allowed us to appeal not only to soccer fans but also to the residents and tourists who connect with Sarasota’s unique identity. Community-Focused Branding The most successful sports brands aren’t just rooted in competition—they are rooted in community. This is why we focus heavily on aligning a team’s identity with the values, culture, and people of the area it represents. A community-first approach means that the club becomes more than just a team; it becomes a symbol of local pride and connection. When building a team’s brand, start by engaging the community: Research the local culture, history, and symbols that matter to the people. Collaborate with community leaders, businesses, and fans to ensure the brand resonates on a personal level. Incorporate these elements into the visual identity, the team’s messaging, and how the club interacts with its fanbase. In the case of Sarasota Paradise, we made sure that the brand didn’t exclude anyone. It’s not just about soccer—it’s about the people, the businesses, and the energy of Sarasota. #BuildingParadise
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First workshop ✔️ Today, we held a workshop with our front office team, focusing on key objectives, exciting changes, and plans for our 2025 season! Marcus Walfridson, Felipe Rojas, Olivia Caragiulo, Tim Jansen, Allison Evanitz
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Our new Director of Operations Tim Jansen delivering to the American Red Cross today! Thanks to Turning Points FL for the donation and their amazing work!
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Sarasota Paradise reposted this
The devastation of the hurricane(s) has impacted our community greatly. We will rebuild and continue building Paradise. For our club, the immediate hit is obviously sponsorships: We do not want any business to give us money that they can use to rebuild and help the lives of their employees. We will continue to use our very limited resources in any way we can to help our community through this hardship. How can you support Sarasota Paradise? Wear our colors and represent our resilient community proudly! #WeAreParadise