Saturdays Football

For the first time ever, Bayer 04 Leverkusen is bringing all three major German football trophies to North America! As the reigning Bundesliga, DFB Pokal, and 2024 Supercup champions, we’re thrilled to showcase our silverware in New York City from September 12-14. The tour will include a visit to the Bundesliga International GmbH Americas Office, several media events, and a watch party at Radegast Hall & Biergarten in Brooklyn for our match against TSG Hoffenheim. And of course, we’ll wrap up with a special display of our trophies at Saturdays Football Boutique in Little Italy. Our CEO, Fernando Carro de Prada, will be joined by honorary captain Jens Nowotny and our beloved mascot, Brian the Lion. The tour kicks off at Bayer AG’s North American HQ in Whippany, NJ, where fans and employees can get up close with the trophies that symbolize our historic success. As Fernando Carro said, "This historic success was built on exceptional teamwork, both on and off the pitch. We want to share this achievement with the entire Bayer 04 family and inspire sports fans in North America to join us on this journey." A big thank you to Dave Tomasi, President of Bayer North America, for hosting us and to Bayer | Consumer Health for organizing the Champions Night reception. We’re excited to celebrate not just our past victories, but the shared values and determination that make us all champions.

People have been requesting us to get more involved in the lifestyle jersey world for a while now. It's been fun creating our limited release jerseys that tell stories about the brand and football in the US. Our latest SOHO Jersey is all about our new store opening and the football community in NYC with a nod to some classic graphics.