Saunders & Silverstein LLP

On Thursday, September 12, Gabriele Fougner Hägglöf and Sarah Leighton will present to the The Colorado Bar Association IP Section. "Navigating & Understanding the USPTO's Trademark Search System" will provide an in-depth look at the intricacies of the system and how to make trademark search easy. Learn more: https://bit.ly/3X4nruy

Table tennis is a surprisingly competitive sport that increases in popularity during the Summer Olympics season. Have you ever wondered why table tennis is used as the formal designation rather than the popular title Ping-Pong? The answer is trademark law. Sporting goods behemoth Escalade, Inc. fiercely protects its PING-PONG trademark, which has been registered in the United States since 1950. PING-PONG is one of many marks at risk of becoming generic, but through diligent enforcement and careful licensing agreements, Escalade has managed to protect its trademark. Whether serving or receiving, the experienced attorneys at Saunders & Silverstein LLP are always ready to protect our clients’ marks. Click here to learn more: https://lnkd.in/eTP3nD6g #pingpong #tabletennis #TrademarkMoment

Today marks the first day of the 2024 Summer Olympic Games in Paris. As we recall past events, we think about sprinter Usain Bolt and his famous “Victory Pose” and distance runner Mo Farah’s “Mobot” pose. But did you know famous gestures like these may be entitled to trademark protection? Farah’s "Mobot" pose is a registered trademark in the U.K., while Bolt’s victory pose is registered with the USPTO for a wide variety of products and services. Don’t let your trademarks get left in the dust. Whether it’s a sprint or a marathon, Saunders & Silverstein LLP will be with you every step of the way to help get your trademarks across the finish line. To learn more, click here: https://lnkd.in/eTP3nD6g #mobot #mofarah #usainbolt #olympics #TrademarkMoment

When you hear Post-it Note, what’s the first color that pops into your head? Most people would say yellow. Post-it Note owner 3M Company noticed consumers were quick to tie that specific shade of canary yellow to its famous sticky stationery notes and applied for trademark protection of the color back in the late 90s. The USPTO agreed, and in 2000, an official registration for canary yellow was granted to 3M. Trademarks aren’t limited to words, phrases, and logos, so be careful not to choose just any color for your brand or product; you may accidentally find yourself on the wrong side of a trademark infringement claim. Here’s a reminder: With nearly two decades of experience specializing in trademark law, Saunders & Silverstein LLP is the firm to turn to for trademark counseling. Learn more here: https://hubs.ly/Q02GL52W0 #PostIt #PostItNote #TrademarkMoment

Saunders & Silverstein is proud to announce that Co-founding Partner Matthew Saunders has been named a 2024 WIPR Leader by the WIPR - World IP Review. This annual guide recognizes the world’s leading patent, trademark, and copyright lawyers based on their practice history, industry expertise, notable cases, and additional contributions. Congrats, Matt! See the full list here: https://lnkd.in/e3cUnnfN

If someone holds themself out to be a Realtor without a license from the National Association of Realtors (NAR), they might find themselves on the wrong side of a trademark infringement claim. Since 1950, the NAR has owned trademark rights in the term REALTOR as a collective mark, or a mark that may only be used by members of an association or other collective organizations. This type of mark can be a useful tool to help organizations protect their goodwill and formalize membership. With all of our partners officially recognized in the WTR 1000, Saunders & Silverstein LLP can help your trademarks find a home at the USPTO. See how our attorneys can help you navigate the trademark world, here: https://hubs.ly/Q02DVCqY0 #realtor #TrademarkMoment

Associate Gabriele Fougner Hägglöf recently reviewed "Intellectual Property and Sustainable Markets" for International Trademark Association (INTA)'s Trademark Reporter. The book, written by IP scholars Ole-Andreas Rognstad and Inger B. Orstavik and a cross-disciplinary team of contributors, offers a useful perspective on the ideal role IP rights should play in the United Nations’ global sustainable development goals (SDGs) since the SDGs rely so heavily on technology and technological developments yet barely address IP rights. Read the full review: https://bit.ly/3WbTsSs

On May 9, 2024 the U.S. Supreme Court issued an opinion that has the potential to open the floodgates for the number of copyright infringement claims to be filed over the next few years. Read Sarah Leighton's article, "Copyright Damages: The Trojan Horse of IP," for analysis of the Warner Chappell Music v. Nealy decision, published in the New Hampshire Bar Association News.

Law & Order is one of the longest-running shows in television history. Is there a particular sound you associate with the show? Around fifteen years after the show debuted, NBCUniversal Media realized they had a two-note hit on their hands. In 2006, they succeeded in registering the iconic “DUN-DUN” opening theme, described as “two musical notes, a strike and a rapid rearticulation of a perfect fifth pitch interval, which in the key of C sounds the notes C and G, struck concurrently.” The sound was meant to mimic a jail cell slamming shut, immediately letting audiences know what kind of show they were in for. Don’t get caught without sound counsel. Trademarks can be more than words, phrases, and logos. Saunders & Silverstein LLP can help you figure out which aspects of your brand can be protected and in which markets protection can be pursued. To learn more, click here: https://lnkd.in/eTP3nD6g #lawandorder #lawandordersvu #TrademarkMoment

Despite seemingly widespread use, TACO TUESDAY was once a registered trademark in the United States. That is, until Taco Bell launched a campaign to cancel the registration, arguing that it had become a generic term. The final holdout was Gregory’s Restaurant and Bar, a small restaurant in New Jersey that had owned its TACO TUESDAY registration since 1982. TACO TUESDAY is now free for any bar and restaurant to use without fear of legal repercussions. Saunders & Silverstein LLP has over 20 years of specialized experience in trademark law to help protect our clients’ marks from genericization. To learn more about how we can help you and your brand, click here: https://hubs.ly/Q02Bzf3J0 #TacoTuesday #tacos #TrademarkMoment