Scope3

Do you use clicks as a campaign success metric? When University of Tasmania began working with Scope3 to lower the emissions from their digital advertising, the team wanted to ensure they could still hit their campaign goals. So, they worked with Pivotus and Scope3 to eliminate climate risk from their media buys. The verdict: campaign emissions dropped 30%. CTR also dropped (48%, eek), but a closer look at the numbers proved why that wasn't such a bad thing after all -- blocking climate risk also translated to a 264% higher conversion rate! Seriously impressive. Another win for sustainable media, and its ability to help marketers deliver more effective and more efficient advertising. Thank you IAB Australia for inviting us to take the stage and talk about the important steps being taken by marketers and agencies to reduce the impact we have on the planet.

In our latest Talks With Teads episode, Brian O'Kelley, co-founder & CEO Scope3, joins Natalie Bastian, Teads' Global CMO, to explore how data and creativity are reshaping the advertising landscape. Key insights include: • Data-Driven Creativity: Using data to craft personalized messages that resonate with diverse audiences. • AI-Driven Campaigns: Enhancing efficiency and personalization with real-time optimization through AI. • Connected TV (CTV): Combining precise targeting with linear and digital strategies for measurable outcomes. • Creativity in a Privacy-First World: Building consumer trust with transparency and innovation. Tune in to learn how brands can stay ahead in a privacy-first world. > https://hubs.li/Q02N61DG0

When getting rid of climate risk (meaning high-carbon, low-performing) inventory your media performs better. USAA and Yahoo Advertising are the latest to prove that to be true by working with Scope3 to both measure and reduce their advertising emissions. USAA saw increased cost efficiencies, with a 17% reduction in eCPMs and a 22% reduction in cost per site visit (CPSV)...all while reducing their campaign's carbon footprint. What strategies did they implement to see these results? Read the case study linked below to find out.

It’s that time of year again… we’re looking forward to seeing our customers and partners at DMEXCO in a few weeks! Want to spend time with us in Germany? Get in touch to book a meeting with the team and then find us on the Agencies Stage (in Hall 8) on 18 September at 2:15pm CET. Brenda Tuohig joins EssenceMediaComm's Iris Althaus and others for a panel about how agencies can help their clients successfully navigate the industry’s shift toward sustainability. Check the comments for more details. #DMEXCO2024 #sustainablemarketing #sustainableadvertising Book a meeting: https://lnkd.in/eCexq5MH

Summer in Boston is always special. But it's even better when you get to share it with clients and partners. Thank you to everyone who came out and spent time with us ahead of the BIMA Summer Sizzler. Excellent weather, the historic scenery of Fenway, and engaging conversations about the connection between sustainable media and driving marketing outcomes -- we're already counting down to next year. A huge shout out to our partners Sharethrough and MobileFuse for helping to bring this group together. cc: Mary Cashman, Joshua Hull, Joanna Havlin, Joey Leichman, Josh Stevens, John Pezzullo

Scope3 started with a counterintuitive insight: that by solving fundamental problems around media waste and efficiency, sustainable marketing would be both more effective and better for the planet. We’ve built the products to deliver on this big idea. The industry has rallied around a sustainable marketing framework that aligns to global standards and regulations. Now it's time to take sustainable marketing mainstream. This isn't just a commercial imperative, it's a climate imperative that we can deploy and scale today. Christina Cubeta has joined Scope3 as CMO to get us there. We're beyond excited to have her in our corner. A transformative leader, Christina has a track record of driving impact for businesses that are reshaping digital ecosystems - read more about what she'll bring to Scope3 on our blog here: https://lnkd.in/gHTFykbb

"There is a committed band of people and organizations in this conversation.” Powerful observation from our Head of Product (Creative Production) Gabi Kay on how the push for sustainability standards will continue on post-GARM. The industry as a whole recognizes the importance of these standards in improving measurement and reporting, and what has been a collaborative effort from the start will continue. The same goes for the work we’re doing at Scope3 — we’ll continue playing a role in advancing the standards, educating our partners and supporting them as the industry starts to adopt the framework. More details on what to expect and when from Gabi Kay & IAB Europe's Dimitris Beis via Digiday: https://lnkd.in/emeiipev

Have you ever spent 5 minutes with a our Head of UK and Northern Europe, Tim Collier? Now's your chance. In our latest blog, Tim shares a behind-the-scenes look at his journey to Scope3, why climate change is set to become an unavoidable priority for marketers, and how adopting a carbon-conscious mindset has transformed not just his work, but his everyday life. Read about how Tim is making an impact and why this matters more than ever: https://lnkd.in/eJA5M_6b #changemakers #sustainablemarketing #greenmedia

84.51˚'s Christine Foster sets the record straight... cheap impressions aren't cheap. Cheap impressions might look tempting, but their hidden costs can hurt both your marketing outcomes and the environment. Her advice for marketers: be intentional about driving better results in a way that’s also better for the environment. Listen to the full podcast episode to hear more about Kroger's efforts to reduce waste from all parts of the company. From their recent work with Scope3 to cut waste in their retail media arm to their corporate program aimed at eliminating food waste, you’ll gain insight into their comprehensive approach to sustainability and how they’re making a difference in both their operations and the environment. The episode is available on your favorite podcast app: 🎙 Apple Podcasts: https://lnkd.in/eAM-Xd3i 🎙Spotify: https://lnkd.in/ejRg7Jm3 🎙iHeart Radio: https://lnkd.in/eY-CGNw3 #greenmedia #retailmedia #sustainableadvertising #sustainablemarketing #adtech

“Not all Snapchatters are Gen Z, however 90% of Gen Z are on Snapchat.” Global Head of Research at Snap Inc., Aarti Bhaskaran explains the unique insights her team has into the mind of #GenZ given how many of them spend time on the platform. In the second episode of our podcast, she shared insight into the unique 'why' behind the young generation’s views on sustainability. You’ll also hear the surprising truth about the emissions of Snapchat Lenses and how growing up in India shaped the way she takes climate action today. Listen to the full episode on your favorite podcast app: 🎙️ Spotify - https://lnkd.in/edwdqFAU 🎙️ Apple Podcasts - https://lnkd.in/ePsuYbVx 🎙️ Scope3’s Blog - https://lnkd.in/eNBNGTCP #digitalmedia #sustainableads #greenmedia #sustainablemarketing