Scratched Social helps businesses of all sizes create affordable and effective marketing blueprints from strategy to activation. We understand that for SMEs, small budgets need to go a long way.
With social media at our core, we create bespoke support packages, allocating realistic budget and resources to grow the essentials of digital marketing and beyond.
Why have we turned off some of our #ASC ads?
ASCs, or Advantage Shopping Campaigns, use automated learning to choose audiences and 'best' serve your ads to the right people.
Manual campaigns let you choose your audience.
Call me a sceptic, but I'm always suspicious of what #Meta 'recommends'. My brain asks me, 'why would they recommend the thing that makes them the least money?' (a low CPC).
ASCs have been running for over a year now and we've tried and tested them for many brands. Sometimes they work, and sometimes a good old fashioned manual campaign works a treat instead.
For any agency, a/b testing should now extend to ASC vs Manual testing. If they don't, then sack them off and email me.
ella@scratchedsocial.com.
#paidadvertising#paidsocial#blackfriday
‼️ KEEP AN EYE OUT ‼️
There are some very legitimate-looking emails going around from ‘Meta’ that are an attempt to get your log in details. These can come via Facebook message too.
-Ignore emails that mention ‘ad account issues’ and log in manually to check your business manager for alerts instead
-Don’t click on any links in emails generally - anything that needs action will be highlighted in your app or desktop notifications
-Anything saying you’ve been selected for Meta Verified - again, check via manual log in.
Most importantly, TURN ON TWO-FACTOR-AUTHENTICATION! Info here:
https://lnkd.in/eDSwkjJD
Share for awareness 🗣️
#socialmedia#instagram#meta#scam
Recent #PaidSocial results
1️⃣ 12th August: Client onboarded
2️⃣ 22nd August: 6 ads live
3️⃣ 2nd September: Purchases coming in and a CPA down from £267 to £56.
*using a third of previous ad-spend.
Message me for help with getting online sales in the build up to #blackfriday and #christmas
^CPA (Cost-Per-Action 🚀. The lower the cost per action, the better your ROI).
Scratched Social
Having worked with Izzy for many of these years, I echo all 10 points. Plus a few more…
1. Don’t be afraid to do things for free: Sometimes it’s a chance to show someone a skill they didn’t know they needed to utilise.
2. Spend budget as if it came from your pocket: Treat your client as if you’d want to be treated and understand the value of the money they are spending on you. They worked hard for it too.
3. Don’t assume everyone knows what you know: It might be obvious to you why things need to be done a certain way, but it won’t be to your client. Teach them along the way, they’ll appreciate the effort.
4. Get out of the house: This work-from-home generation is missing out on so much. Find a local workspace, hotspot at a friends office, or join a freelancer group.
5. Remember that you are the expert: Everyone thinks they are a marketeer, but if you stick to what your experience has told you then those around you will respect your decisions.
6. Be confident when pitching: A client isn’t doing you a favour by hiring you, they need someone with your skill.
7. Just DO: You’ll never know everything, so don’t wait for perfection. Learn in practice and ENJOY the fact that there’s always more to learn in this industry. Test your theories, don’t just talk about them.
8. Be a human: Yes, this is a professional environment, but you are working with humans. When you break the ice and be more personable, you learn more about who the client really is and will discover new ways of appealing to their needs.
9. Everyone works differently: Some clients will be easy, others won’t. Don’t let this make you question your skill, just learn to deal with everyone on an individual basis.
10. Your network really is everything: In the end, a lot comes down to who you know and word of mouth counts for a lot. Create connections everywhere you go!
Paid Social and Programmatic Lead at Vodafone & Part Time Freelancer
As I approach my 10th year in my career, I've found myself reflecting on the lessons I've learned along the way...
Here are the top 10 things I've learned about work over the past decade:
1. Networking Comes in Many Forms: Effective networking isn't always formal; it often happens organically through genuine interactions.
2. Be Someone People Want to Work With: Cultivate a positive, cooperative attitude that makes you a desirable colleague.
3. Maintain an Effective To-Do List: Use a system that ensures you stay on top of your tasks and deadlines.
4. Treat Everyone as a Peer: Approach conversations with respect and equality, regardless of roles or titles.
5. Start LinkedIn Early: Building a professional online presence from the start will pay dividends in the long run.
6. Express Gratitude: Regularly thank and appreciate those around you; it fosters a supportive work environment.
7. Develop a Sense of Urgency: Learn what tasks need to be prioritised and respond promptly to messages.
8. Own Your Mistakes: Take responsibility for your errors and learn from them to grow professionally.
9. Communicate Project Status: Keep relevant parties informed about your progress to ensure alignment and transparency.
10. Be Respectful and Professional: The industry is small; your reputation follows you, so always act with integrity and respect. In other words, don't be a dick.
What have been the big lessons you've learnt?
A £180CPA down to £30CPA in a couple of days, from just one video asset 💰.
I work with a few Paid Social freelancers who bring me in to make creative assets for their campaigns.
Firstly - I offer free advice based on the ad previews.
Secondly - I can then implement these changes.
Lastly - We can all watch the sales roll in together 🍿.
Here if you want me to do the same for yours 👋 .
Scratched Social#socialmedia#socialmediamarketing#paidsocial
Founder/MD, Scratched Social - The C-Suite Collective | Content Freelancer | Social Media Strategist | Digital Marketing Strategist
🚨 FREE 1 PAGE AUDIT of your social media platforms🚨
If you are:
❓Looking for a way to reach new customers and increase revenue
❓Posting aimlessly each week with no real idea if it’s the right thing
❓Being charged a fortune by an agency and not sure if you’re seeing a return
❓Seeing other brands use social media but have no idea where to start or have any time to do so
❓Running paid ads but not seeing results
❓Need fresh pair of eyes to reassess your current strategy
❓Doing ok with social media but want to scale and don’t know how…
we will do a 1-page Paid Social and/or Organic Social audit for you, FOR FREE ‼️
🤖What you get:
☀️ Audit of existing strategy and platforms
☀️Tailored ideas for the future to maximise growth and lead generation
☀️Tailored ideas for which platforms to focus efforts to reach your market
☀️Actionable quick wins
☀️An idea of how to tie your social media strategy to your wider marketing strategy
🪼 We’ve recently partnered with some new agencies and thus have a huge network of very talented people with specialist skills in:
-Organic Social
-Paid Social
-PPC
-SEO
-Website design - UX/UI
-Website development and landing page creation
-Email marketing support
-Influencer Management
-Content filming and editing
-Graphic Design
-Brand Development
🔮Sectors we’ve worked in:
Literally all of them.
❤️🔥Drop us a WhatsApp with
-Your website
-Social media links
-Any info on KPIs and what you want from your social media
…and we’ll send you back your audit within 2 weeks!
📱Scratched Social: 07538 525787
#socialmedia#marketing#digitalmarketing#marketingagency#agency
Founder/MD, Scratched Social - The C-Suite Collective | Content Freelancer | Social Media Strategist | Digital Marketing Strategist
🚨 FREE 1 PAGE AUDIT of your social media platforms🚨
If you are:
❓Looking for a way to reach new customers and increase revenue
❓Posting aimlessly each week with no real idea if it’s the right thing
❓Being charged a fortune by an agency and not sure if you’re seeing a return
❓Seeing other brands use social media but have no idea where to start or have any time to do so
❓Running paid ads but not seeing results
❓Need fresh pair of eyes to reassess your current strategy
❓Doing ok with social media but want to scale and don’t know how…
we will do a 1-page Paid Social and/or Organic Social audit for you, FOR FREE ‼️
🤖What you get:
☀️ Audit of existing strategy and platforms
☀️Tailored ideas for the future to maximise growth and lead generation
☀️Tailored ideas for which platforms to focus efforts to reach your market
☀️Actionable quick wins
☀️An idea of how to tie your social media strategy to your wider marketing strategy
🪼 We’ve recently partnered with some new agencies and thus have a huge network of very talented people with specialist skills in:
-Organic Social
-Paid Social
-PPC
-SEO
-Website design - UX/UI
-Website development and landing page creation
-Email marketing support
-Influencer Management
-Content filming and editing
-Graphic Design
-Brand Development
🔮Sectors we’ve worked in:
Literally all of them.
❤️🔥Drop us a WhatsApp with
-Your website
-Social media links
-Any info on KPIs and what you want from your social media
…and we’ll send you back your audit within 2 weeks!
📱Scratched Social: 07538 525787
#socialmedia#marketing#digitalmarketing#marketingagency#agency
Founder/MD, Scratched Social - The C-Suite Collective | Content Freelancer | Social Media Strategist | Digital Marketing Strategist
🚨 FREE 1 PAGE AUDIT of your social media platforms🚨
If you are:
❓Looking for a way to reach new customers and increase revenue
❓Posting aimlessly each week with no real idea if it’s the right thing
❓Being charged a fortune by an agency and not sure if you’re seeing a return
❓Seeing other brands use social media but have no idea where to start or have any time to do so
❓Running paid ads but not seeing results
❓Need fresh pair of eyes to reassess your current strategy
❓Doing ok with social media but want to scale and don’t know how…
we will do a 1-page Paid Social and/or Organic Social audit for you, FOR FREE ‼️
🤖What you get:
☀️ Audit of existing strategy and platforms
☀️Tailored ideas for the future to maximise growth and lead generation
☀️Tailored ideas for which platforms to focus efforts to reach your market
☀️Actionable quick wins
☀️An idea of how to tie your social media strategy to your wider marketing strategy
🪼 We’ve recently partnered with some new agencies and thus have a huge network of very talented people with specialist skills in:
-Organic Social
-Paid Social
-PPC
-SEO
-Website design - UX/UI
-Website development and landing page creation
-Email marketing support
-Influencer Management
-Content filming and editing
-Graphic Design
-Brand Development
🔮Sectors we’ve worked in:
Literally all of them.
❤️🔥Drop us a WhatsApp with
-Your website
-Social media links
-Any info on KPIs and what you want from your social media
…and we’ll send you back your audit within 2 weeks!
📱Scratched Social: 07538 525787
#socialmedia#marketing#digitalmarketing#marketingagency#agency
The importance of brands and businesses showing up effectively and consistently on social media cannot be overstated! A strong presence builds trust, engages your audience, and drives growth. A FREE social media audit from Scratched Social is an ideal place to start to ensure your brand is on the right track 📈 #SocialMedia#BrandStrategy
Founder/MD, Scratched Social - The C-Suite Collective | Content Freelancer | Social Media Strategist | Digital Marketing Strategist
🚨 FREE 1 PAGE AUDIT of your social media platforms🚨
If you are:
❓Looking for a way to reach new customers and increase revenue
❓Posting aimlessly each week with no real idea if it’s the right thing
❓Being charged a fortune by an agency and not sure if you’re seeing a return
❓Seeing other brands use social media but have no idea where to start or have any time to do so
❓Running paid ads but not seeing results
❓Need fresh pair of eyes to reassess your current strategy
❓Doing ok with social media but want to scale and don’t know how…
we will do a 1-page Paid Social and/or Organic Social audit for you, FOR FREE ‼️
🤖What you get:
☀️ Audit of existing strategy and platforms
☀️Tailored ideas for the future to maximise growth and lead generation
☀️Tailored ideas for which platforms to focus efforts to reach your market
☀️Actionable quick wins
☀️An idea of how to tie your social media strategy to your wider marketing strategy
🪼 We’ve recently partnered with some new agencies and thus have a huge network of very talented people with specialist skills in:
-Organic Social
-Paid Social
-PPC
-SEO
-Website design - UX/UI
-Website development and landing page creation
-Email marketing support
-Influencer Management
-Content filming and editing
-Graphic Design
-Brand Development
🔮Sectors we’ve worked in:
Literally all of them.
❤️🔥Drop us a WhatsApp with
-Your website
-Social media links
-Any info on KPIs and what you want from your social media
…and we’ll send you back your audit within 2 weeks!
📱Scratched Social: 07538 525787
#socialmedia#marketing#digitalmarketing#marketingagency#agency
🚨 Useful free resource for brands 🚨
Scratched Social are offering free social media audits.
They’ve done a couple of these audits for some contacts of mine. The team took a view of the social channels and gave some advice on improvements to grow following and turn these followers into paying customers. Some audits were done based on organic content for better engagement and some on paid ads to get more from ad-spend. There was also some advice on how to tie social into other marketing strategies which was useful to see.
It’s been an eye-opener and is a great free resource for any brands in need of some support in this area.
Drop Ella-Grace McAlpine a message and her team will get your audit done too.