Second Alarm Communications Group

This week, Second Alarm Communications’ Wendy Aguilar and Keith Wade hosted another successful Communicator’s Lab workshop in El Dorado Hills! A huge thank you to the El Dorado Hills Fire Department’s Cristy Jorgensen and Maurice Johnson for helping make this possible, and a special shoutout to reporter and anchor Erin Heft from KCRA News for joining us as our special guest. Erin shared invaluable insights about a day in the life of a journalist and provided practical advice on how public information officers can build stronger, more effective relationships with the local media. To all the attendees, thank you for being part of this incredible two-day workshop. We can’t wait for our next session! Stay tuned for upcoming workshop dates—exciting things ahead! #SecondAlarmCommunications #CommunicatorsLab #PublicRelations #MediaTraining #PIO #KCRA #publicrelations #PR #communications #relacionespublicas #PR #socialmedia #contentproducer #digitalmedia #videoproducer #publicinformationofficer #pio #publicinformationoffice

Don’t miss the next Communicator’s Lab! Sign up today.

Join us for the next Communicator’s Lab two-day workshop, led by Wendy Aguilar and Battalion Chief Keith Wade of Second Alarm Communications. Learn how to build strong relationships with local media, conduct impactful interviews, and craft powerful press conference statements. This training is perfect for communicators eager to elevate their public information game. Special thanks to El Dorado Hills Fire Department Chief Maurice Johnson, Training Coordinator Cristy Jorgensen, and firefighter Richard Edelman for their invaluable support and participation! 🗓️Secure your spot now! https://lnkd.in/eBMDxfaj

Elevate Your Public Information and Social Media Skills with Second Alarm Communications Group. Back by popular demand, the Communicator’s Lab taught by the dynamic duo from Second Alarm Communications Group, Wendy Aguilar and Keith Wade, is set to return this fall. This immersive two-day workshop will take place on September 10 and 11 at the El Dorado Hills Fire Department Training Center and is a must-attend event for communicators across various agencies eager to elevate their public information and social media game. Drawing from their extensive experience at the Sacramento Fire Department, Aguilar, a seasoned media and communications specialist, and Wade, a Battalion Chief and Public Information Officer, bring a wealth of knowledge and practical insights that have been instrumental in shaping the department’s public information and social media strategies. Participants from previous sessions have lauded the class, praising the interactive nature of the workshop. “The hands-on activities were extremely helpful and kept the class engaged,” one participant shared. These sentiments reflect the core approach of the Communicator’s Lab: engaging participants through a combination of expert guidance, hands-on exercises, and interactive discussions. The workshop is designed to provide communicators with the tools and strategies needed to ignite their brand’s influence in today’s digital landscape. Throughout the two-day session, attendees will embark on a transformative journey that covers a wide range of topics essential for modern communicators. Don’t miss out on this opportunity to learn from two of the best in the field. Reserve your spot today and take the first step toward mastering the art of public information and social media communications. Sign up now, visit: https://lnkd.in/eBMDxfaj A special thank you to El Dorado Hills Fire Department Chief Maurice Johnson and Training Program Coordinator Cristy Jorgensen for their invaluable support in making this event possible. Finally, thank you to Alameda Fire’s Public Information Officer Kevin Tidwell for sharing his testimonial.

Join us for an immersive two-day workshop with the dynamic duo behind Second Alarm Communications, Keith Wade, a seasoned Battalion Chief/Public Information Officer, and Wendy Aguilar, an expert media and communications specialist and former news reporter. Together, they've transformed the Sacramento Fire Department's public information and social media strategies, and now they're ready to help you ignite your brand's influence in the digital landscape! This hands-on workshop is designed for communicators across various agencies eager to take their public information and social media skills to the next level. Whether it's mastering media relations, conducting compelling news interviews, or creating captivating Instagram reels, we've got you covered. Don’t miss out on this opportunity to learn from two of the best in the field. Reserve your spot today and take the first step toward mastering the art of public information and social media communications. Sign up now, visit: https://lnkd.in/eBMDxfaj A special thank you to El Dorado Hills Fire Department Chief Maurice Johnson and Training Program Coordinator Cristy Jorgensen for their invaluable support in making this event possible. Thank you to Rosa Ramos for being part of June's workshop. 🎥Watch video to hear what you had to say about her experience.

Join us for an immersive two-day workshop with the dynamic duo behind Second Alarm Communications, Keith Wade, a seasoned Battalion Chief/Public Information Officer, and Wendy Aguilar, an expert media and communications specialist and former news reporter. Together, they've transformed the Sacramento Fire Department's public information and social media strategies, and now they're ready to help you ignite your brand's influence in the digital landscape! This hands-on workshop is designed for communicators across various agencies eager to take their public information and social media skills to the next level. Whether it's mastering media relations, conducting compelling news interviews, or creating captivating Instagram reels, we've got you covered. Don’t miss out on this opportunity to learn from two of the best in the field. Reserve your spot today and take the first step toward mastering the art of public information and social media communications. Sign up now, visit: https://lnkd.in/eBMDxfaj A special thank you to El Dorado Hills Fire Department Chief Maurice Johnson and Training Program Coordinator Cristy Jorgensen for their invaluable support in making this event possible. Thank you to Rosa Ramos for being part of June's workshop. 🎥Watch video to hear what you had to say about her experience.

Communicator’s Lab Returns by Popular Demand: Elevate Your Public Information and Social Media Skills with Second Alarm Communications Group. Back by popular demand, the Communicator’s Lab taught by the dynamic duo from Second Alarm Communications Group, Wendy Aguilar and Keith Wade, is set to return this fall. This immersive two-day workshop will take place on September 10 and 11  at the El Dorado Hills Fire Department Training Center and is a must-attend event for communicators across various agencies eager to elevate their public information and social media game. Drawing from their extensive experience at the Sacramento Fire Department, Aguilar, a seasoned media and communications specialist, and Wade, a Battalion Chief and Public Information Officer, bring a wealth of knowledge and practical insights that have been instrumental in shaping the department’s public information and social media strategies. Participants from previous sessions have lauded the class, praising the interactive nature of the workshop. “The hands-on activities were extremely helpful and kept the class engaged,” one participant shared. These sentiments reflect the core approach of the Communicator’s Lab: engaging participants through a combination of expert guidance, hands-on exercises, and interactive discussions. The workshop is designed to provide communicators with the tools and strategies needed to ignite their brand’s influence in today’s digital landscape. Throughout the two-day session, attendees will embark on a transformative journey that covers a wide range of topics essential for modern communicators. Don’t miss out on this opportunity to learn from two of the best in the field. Reserve your spot today and take the first step toward mastering the art of public information and social media communications. Sign up now, visit: https://lnkd.in/eBMDxfaj A special thank you to El Dorado Hills Fire Department Chief Maurice Johnson and Training Program Coordinator Cristy Jorgensen for their invaluable support in making this event possible.

"This is a can't miss opportunity to engage with your peers in the industry and some excellent instructors on what's going on, what is pertinent and how to maximize the effects of social media in your communications with your community." -Fire Chief Mark Duerr, South Placer Fire District Having a media plan is beneficial for virtually anyone who wants to establish or enhance their presence online. Whether you represent a large corporation or a small start-up, a government entity or a non-profit, or virtually any other type of organization, you can use social media to increase brand awareness, showcase expertise, raise awareness for your cause and attract potential employees, clients, customers, volunteers, and constituents. In essence, anyone who wants to connect with others, promote something, or establish a presence online will benefit from having a media plan. Back by popular demand: The Communicator's Lab Workshop powered by Second Alarm Communications Group is now open for registration. This workshop will be held September 10-11, 2024 at the El Dorado Hills Fire Department Training Center. Online registration available at edhfire.com/training Maurice Johnson Eddie Sell Marty Creel Christopher Morris, Ed.D. Keith Wade Wendy Aguilar Cristy Jorgensen South Placer Fire District Second Alarm Communications Group

Be sure to sign up for the next Communicators Lab workshop at the El Dorado Hills Fire Department training facility. The two-day workshop is scheduled for September 10th and 11th from 9am to 5pm. 📲Sign up here: https://lnkd.in/g-A_P3vj

What a great two days Second Alarm Communications Group had sharing our passion for storytelling and the power of communications with #pio ‘s from across Northern California. The hands on media training was a highlight of the class and the students provided some great feedback. It’s fair to say as a group we all learned from each other. A huge thank you to Fire Chief Maurice Johnson, Cristy Jorgensen and the El Dorado Hills Fire Department for seeing the value in this training and facilitating this workshop. We will be partnering with the El Dorado Hills Fire Training Center again in late September to offer this workshop again. Will YOU 🫵 be there? Interested in bringing this training to your region? Contact us today! Nick Schuler, CFO, PIO Daniel Berlant Eric Saylors Ed.D. Niko King Chad Wilson Ray Gayk Chris Costamagna #pio #communications #workshop #consultant #firedepartment #publicsafety #publicrelations #PR #communications #relacionespublicas #PR #socialmedia #contentproducer #digitalmedia #videoproducer #publicinformationofficer #pio #publicinformationoffice #2ndalarmcommunications #secondalarmcommunications #firedepartment #firefighting #structurefire #rescue #fireman #firehouse #sacramento #humor #wildfire #brave #paramedic #emt #firstresponder #publicsafety #bravest