Seer Interactive

Performance Max vs. Demand Gen – Which campaign type is right for your goals? Both Google Ads Performance Max and Demand Gen campaigns offer unique benefits, but their strengths lie in different parts of the funnel. David Lacamera is breaking down the difference between Performance Max and Demand Gen: https://lnkd.in/ggFQTvJ2

We're living in a zero-click marketing world where you need to look at not only your web analytics metrics (did they convert) and the SEO platform KPIs (rankings, links, traffic, etc.) but also all the in-platform data (Impressions, Engagement, etc.)—all of which have different definitions on different platforms. Try to make sense of all that with all the data; now imagine without 😬 Wil Reynolds is breaking down why 2020s KPIs haven't worked in 2024: https://lnkd.in/gCr5KMez

Leveraging AI can allow marketers to work more efficiently, reach highly relevant audiences, and achieve better results across campaigns. Take Smart Bidding, for example—it’s helping brands hit their ROAS goals without the constant tweaking. And Responsive Search Ads? They’re optimizing ad copy in real-time, so you don’t have to. Want to know how AI can significantly enhance the performance of your Google Ads campaigns? Heather Smith is breaking it all down: https://lnkd.in/g3QE3Ncj

As a business, profits matter. But people matter a lot more. Giving back is core to who we are at Seer. Last week some of our team flew in from all over the country to get their hands dirty and give back with Habitat for Humanity Philadelphia on three incredible projects. 🙌 From framing for the Rosalynn’s Way project, building and staining Adirondack chairs for Habitat families, and even painting interiors, we rolled up our sleeves and got to work. 💪 Huge thanks to Joe from Habitat for Humanity Philadelphia for being our volunteer guide all three days—couldn’t have done it without you! And a special shoutout to Joanna Bowen who makes incredible experiences like this possible for our team. #HabitatForHumanity #CommunityImpact #Philly #HabitatPhilly

💡 Did you know you can uncover your competitors' best-performing ads without spending a dime? Our team uses a handful of free tools to gain insights that can help us refine creative and social strategies. From seeing which competitor ads resonate with audiences to filtering by industry or ad type, these tools help us stay informed and agile. How to put these tools to work for your brand: https://lnkd.in/g_ZkaGQw

❓ How do you know when it's time to shift your focus? Dig into your data and learn if your customers have shifted their discovery behaviors to new places.

How are you optimizing your marketing spend? Using GA4’s attribution models can give you a clearer picture of how each channel contributes to conversions Meta might not get credit for the final sale, but it could be driving the awareness that leads to it. But how do you know? You're not a GA4 expert so you don't know how to get the data. Heather Smith, is breaking down the good, the complex, and the powerful details on how to utilize GA4 without a background in analytics with steps you can follow: https://lnkd.in/gpdTHWqU

Why settle for just YouTube ads when YouTube CTV can bring your brand into the living room? Benefits of adding YouTube + CTV to your ad strategy: 1️⃣ Ad Variety: Test creatives at every stage of the consumer journey—from awareness to action. 2️⃣ Precise Targeting: Thanks to Google, YouTube offers unparalleled audience targeting. 3️⃣ Measurable Impact: Unlike traditional TV, YouTube CTV gives you near real-time reporting on brand lift, search lift, and more. How to use YouTube CTV is a prime opportunity to connect with audiences right in their living rooms: https://lnkd.in/gqrRjYPU

You’re either in the Loop, on the Loop, or out of the Loop when it comes to AI. At Seer, we see this crossroads every day, and today our VP of Analytics John Lovett broke it down at the @MADS conference—making AI feel less like a buzzword and more like a tool that can actually transform how you analyze data right now. Are you in the Loop or Out of the Loop? Find out: https://lnkd.in/gmA_E7wb #MADS24

You’re either in the Loop, on the Loop, or out of the Loop when it comes to AI. At Seer, we see this crossroads every day, and today our VP of Analytics John Lovett broke it down at the MADS conference—making AI feel less like a buzzword and more like a tool that can actually transform how you analyze data right now. Are you in the Loop or Out of the Loop? Find out: https://lnkd.in/gmA_E7wb #MADS24