What if the shifts we're seeing, and experiencing, in UX across the industry is more foundational than we realise.
It could mean two things simultaneously:
1) We're going to get a massive levelling up in design quality across all the applications we use (not just the already brilliant consumer experiences). The applications we use at work should be as easy to use and effortless as Uber, Duolingo, etc.
2) This levelling up is possible precisely because this niche of design is the fastest to get democratised with AI and empowers all the other non-design stakeholders.
I'm having conversations with a wide variety of people. People I wouldn't normally talk to in the course of my previous roles. What I'm hearing, routinely, is design has lost the seat at the table and is increasingly viewed as a component of product management or engineering. Essentially, a reversion to 2005.
This can feel deflating to some but if it results in an overall increase in design quality, we should embrace it. It shouldn't be the title that defines us but the clear thinking, collaborative skills, creativity, good taste, judgement, etc. that do. I feel these are the skills that, while perhaps more subjective than demonstrating one's ability to use auto-layout in Figma, are going to define this new era of design.
Some of you who are "designers" today may find your place in product management tomorrow, or a new type of role yet to be defined. It's all elastic and we're living through another reminder that entropy and light are the only constants.