Semasio

The Justice Department’s case against Google is challenging its dominance in digital advertising, spotlighting big questions around competition, fairness, and consumer choice. With Google’s control over ad tech at the center, this landmark trial could impact brands, consumers, and the entire ad industry. Discover how this case could reshape the future of digital advertising as we know it. https://lnkd.in/e2GYieQM

It’s here! Our new ad industry survey report reveals that confidence in first-party data strategies has dropped by over 10% since last year. Read the report to see what this means for you: https://bit.ly/4eoIsHL

Contextual targeting is the perfect gift for advertisers this holiday season. Our newest article shares how you can boost consumer trust and engagement while putting their privacy first with this strategy. Read here: https://bit.ly/48kZu7t

The digital landscape is still shifting despite Google reversing its decision on third-party tracking cookies. Privacy concerns drive new ways for advertisers, publishers, and consumers to interact online. Alternative IDs like ID5 and UID 2.0 offer some solutions, but they’re not as effective as cookies—reaching only about 50% of their potential. This means a blended approach is needed: combining alternative IDs with contextual advertising (targeting based on page content, not user behavior) is the way forward. As the digital ecosystem evolves, those who adapt quickly will thrive. Learn more in our latest post. https://lnkd.in/eC-9hivd

Consumer insights reveal that there are plenty of opportunities to connect with shoppers this spooky season, and advertisers across industries can use Semasio's Always-on Segments to reach Halloween-focused consumers. Get our Fall Segment Spotlight for an overview of available segments: https://bit.ly/48cjIA9

Fall is officially here, and as the seasons change, so do consumers' interests. Learn how to leverage seasonal trends with tailored segment activation to boost your campaigns: https://bit.ly/3U3M8Xz Plus, review our Fall Segment Spotlight, included in the blog post - your go-to guide for seasonal segments you can activate instantly.

Semasio’s 2024 ad industry survey report uncovered that 75% of CEOs rank Targeting & Addressability as their most pressing challenge in the face of cookie deprecation. What does this suggest for the industry? Download report now to be in the know. https://bit.ly/4esfwyC

Navigating ad spend in the final weeks before the US’s election? With stakes sky-high, it’s crucial to master the evolving landscape of privacy laws and voter sentiment. Brush up on political advertising best practices here: https://bit.ly/3TZtZde #Politics #AudienceTargeting

Amazon's October deal event wraps up tomorrow, but these Semasio Always-on Segments are ready to fuel your campaigns throughout the upcoming holiday season. Engage shoppers confidently with contextual targeting segments you can activate instantly.

Last night's US vice presidential debate was a good reminder that the US's general election is only a month away. Still hoping to reach key demographics? Here's a look at the political-minded segments you can activate instantly from Semasio. Plus, read Semasio's Political Segment Guide filled with strategies for targeting and engaging your audience, tips for creating customized messages and a deeper look at Semasio's Always-on Segments. Get the guide: https://bit.ly/3ZNn3na