Semasio

As back-to-school season continues, see how your campaigns can ace this school year with the benefits of audience and contextual targeting. Read here: https://bit.ly/4fYIMOS #adtech #privacyfirst

Political advertisers - are you ready for next week's Democratic National Convention? Now is the time to confirm your campaigns' abilities to reach your key demographics. Access Semasio's Political Segment Guide for strategies for targeting and engaging your audience, tips for creating customized messages and a look at Semasio's Always-on Segments - your continuous connection to the electorate, engineered to maintain consistent engagement with the stalwarts of political targeting that shape public sentiment and influence voter behavior year-round. Get your copy: https://bit.ly/3AAQkqw

This back-to-school shopping season, an estimated $586 will be spent per student. How can marketers strategically connect with students and other key consumers (like parents and teachers) this time of year with targeted advertising? Check out our latest blog to learn more: https://bit.ly/46DysHz

Back-to-school season is here! 🍎📖 Create ad campaigns that achieve high marks with students of all ages (plus parents and educators!) with these Semasio segments. #contextualtargeting #adtech

Summer travel is in full swing, and there's still plenty of time to reach this target audience this year. Here are the top 5 always-on segments from Semasio advertisers are tapping into this summer so far. Want to learn more about how Semasio helps advertisers in the travel industry? Read on: https://bit.ly/3LXuiRe

With ad spend in the travel sector projected to grow by 15% annually, how can advertisers optimize budgets and confidently reach consumers? Semasio’s Monica Bellflower, MBA shares why effective audience and contextual targeting strategies are crucial. Read here: https://bit.ly/4d2vhvu

The travel industry is boosting its use of audience and contextual ads to reach people eager to explore and travel the world. Check out our overview of how our comprehensive targeting solutions, combined with our partnership with Gravy Analytics, help advertisers connect with potential travelers in the moments that matter most.

You know you can convert your first-party data into effective lookalike audiences or contextual targets. But how can you best distribute these segments for use to ensure you maximize their power? Semasio's Dawn Valandra shares her insights in part 4 of her series, Realizing Data's Potential. Read here: https://bit.ly/3Sv4gsB

Google's recent announcement to maintain third-party cookies does not change the ad industry's identifiability challenge. Semasio VP of Customer Success and Operations, James Ramelli, shares more about the surge of alternative IDs and why we should continue to pursue privacy-compliant solutions. Read here: https://lnkd.in/dxihiFYh

Semasio CEO, Jeff Ragovin, weighs in on Google's decision to maintain third party cookies. Read here: https://bit.ly/3SgpzxB