Sensor Tower

Our September Research Roundup is ushering in Fall with seven in-depth reports across back-to-school spend, retail, streaming apps, political advertising, and seasonal campaigns. Get insights into: 🎒 Back-to-School vs. Prime Day – Amazon's BTS ad spend jumped 230% YoY, but summer deals like Prime Day led to a 6% drop in Amazon’s DAUs 🗳️ Political Ad Spending - After Kamala Harris’s nomination, Democratic ad spend rose 160%, while Republican ad spend climbed 170% 🗓️ Labor Day Sales Focus - Home goods & furniture ads saw a 65% YoY increase, with brands leveraging seasonal promos 🎃 Halloween Campaigns - Confectionery brands ramped up Halloween ads, with Mondelēz International committing 83% of its US budget 🛍️ Department Store Challenges - App downloads for Macy's and Temu dropped 40% YoY, despite increased ad spend 👕 Secondhand Market Engagement - Facebook Marketplace led with 3.7M daily hours spent, 5x more than eBay 🏈 NFL Season’s Streaming Impact - Peacock saw 1.3M new downloads in Week 1, spurred by National Football League (NFL) season excitement. With Halloween fast approaching, the September Roundup is just the thing to satisfy your digital-insights-sweet-tooth, without having to visit the dentist afterwards. Download your copy here: https://bit.ly/3NH04mq #DigitalAdvertisingInsights #MobileInsights #CompetitiveInsights #BackToSchool

PLEASE BE AWARE. As recruiting scams/fraud become more common and sophisticated, please know that we take this issue very seriously. While we do post on job boards such as LinkedIn, Indeed, HackaJob, and some international job boards, Sensor Tower's careers page provides the most secure portal to apply and enter your details. Sensor Tower will NEVER: ⛔️ Ask for money, credit card, or banking information as part of the application process ⛔️ Ask for personal identifiable information ⛔️ Move any conversation to an alternative email outside of sensortower.com or text And if you receive an offer of employment from Sensor Tower, please note that all such offers are discussed verbally with you and then sent electronically to your direct email address.  For more ways to identify recruiting fraud, please visit: https://lnkd.in/gWGnqvjD

Retail Media Monthly: How Supermarkets Captured Back-to-School Shoppers Kids going back to school means one thing - snacks. In August, supermarkets rallied behind back-to-school messaging, promoting everything from food for lunchboxes to cleaning supplies for classrooms. Amongst supermarkets, Meijer earned 24% of total August impressions featuring a back-to-shool message, while Kroger executed the largest volume of BTS impressions (58M). Want more insights on how, Albertsons, Hy-Vee, Inc. and other #RetailMediaNetworks partnered with back to school brands like Crayola and Hillshire Farm to prep backpacks for the new school year? Check out our latest blog: https://bit.ly/3UoWMbn #BackToSchool #BackToSchoolAdvertising #RetailMedia #DigitalInsights #CompetitiveInsights #GroceryInsights

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://bit.ly/4feFiqg #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

Will you be walking the halls of the Association of National Advertisers Masters of Marketing conference tomorrow in Orlando? If you have trouble choosing which is more important to you, your marketing budget or your children, we'd love to chat with you about how our #DigitalAdvertising, #RetailMedia, and #AudienceInsights can help you with babysitting - wait - we mean, your most important marketing decisions. Did you know the Parents Persona (those who have children) also identify with the Hypercasual Gamers persona (+332% more than the general population), and Core Gamers (+321%)? This is highly contradictory to when our parents told us they "don't play games." And, did you know the top ad categories this persona sees are Religion and Spirituality (+54%), Lifestyle and Services (+42%), and Real Estate (+23%). Are you sure you're targeting the right audience? They're not missing, you just haven't found them yet. See how our market-leading digital advertising and #MobileInsights can help you stay ahead of your competitors. Stop by booth #45 or schedule a meeting in advance: https://bit.ly/4h3zlOv We look forward to meeting you! #ANAMasters #ANAMasters2024 #DigitalAdvertisingInsights

Heading to the Association of National Advertisers Masters of Marketing this week? Are you actually on the plane right now? If so, make a note to stop by booth #45. We'd love to chat about our market-leading #DigitalAdvertising, #RetailMedia, and #AudienceInsights powered by Pathmatics (By Sensor Tower) that can help you stay one step ahead of your competitors. And look, we get it, some people aren't leaders. Some like to walk in the footsteps of their competitors. If that's you, there's no need to see how our data gives you a leg up. But, if you're on that plane already, we're guessing you're not a lead-from-behind kind of Marketer. Lead with better data. Click here to schedule a meeting with our team: https://ow.ly/Bgpe50TP9WV Can't wait to meet you in Orlando! #ANAMasters #ANAMasters2024 #LeadWithData #DigitalAdvertisingInsights #RetailMediaInsights #RetailMediaNetworks #CompetitiveInsights #WhereIsYourAudience

Retail Media Monthly - Back to school with laptop brands Laptop brands went all-in on Retail Media this #BackToSchool season, generating impression levels that even outpaced Black Friday '23, surging to 366M in August. In fact, for five of the leading advertisers, Retail Media accounted for more than half of their total digital impressions for the month, with Lenovo gaining almost 98% of their impressions from Retail Media Networks. But, as hard as they try, no one can seem to take a bite out of Apple as the laptop advertiser led with 104M impressions across 3 different RMN's. Want to see more Retail Media Insights, and what RMN's topped the list to reach those back-to-school teenage techies? Check out our latest blog post: https://bit.ly/4h1um0K #BackToSchoolAdvertising #RetailMedia #RetailMediaNetworks

If there’s one thing that’s certain in politics, it’s that nothing is ever certain. And the 2024 US Presidential race has proven to be one of the most unpredictable and unprecedented in modern history. But how has each campaign utilized digital advertising? With only weeks until the election we analyzed the Biden, Trump, and Harris campaign's digital spend, messaging and strategy. From the candidates entering the race, through the primaries, conventions, an assassination attempt, a historic debate, Biden dropping out, and Harris' rise - how did each campaign navigate a news cycle that seemed to change by the minute? How did they adapt? Where did they shift ad dollars? And, using our exclusive Audience Insights data, we dove deep into ad exposure for the Political Audience. Want the full breakdown? The data doesn't lie. Download our report before you cast your vote: https://bit.ly/3BXjkte #Politics #PoliticalAdSpend #DigitalInsights #CompetitiveInsights #Trump #Harris #Biden #USElection

#RetailMedia has increasingly emerged as a game-changer for #supermarkets – a new, high-margin revenue stream with the power to transform how they engage with both brands and consumers. But, what is Retail Media and how can it benefit a supermarket? Our e-book, Supermarket Success: Unlocking Growth Through Retail Media demystifies Retail Media with three cases studies that illustrate the impact of Retail Media on a supermarket’s most critical business objectives: ✅ Growing Competitive Insights ✅ Growing Revenue by Converting Shoppers ✅ Growing Revenue by Selling Advertising Ready to checkout? Download the e-book and unlock the full potential of Retail Media: https://bit.ly/3Nqu8Tl #RetailMediaNetworks #GroceryStores #GroceryMarketing #DigitalInsights #RetailMediaInsights

Will you be shopping for digital insights at the Association of National Advertisers Masters of Marketing in Orlando? Better yet, are you still shopping for your audience? We can help you find them. Did you know the Shopaholics Persona (those who frequently shop online) is comprised of 70% women and 30% men? Did you know that audience saw 20% of their ad impressions on Instagram, 15.2% on Pinterest, and 6.2% from Reddit in Q3? Or, that Shopaholics also identify closely with the Fashionista Persona, +1.8k% more than the average user? Our exclusive Audience Insights lets you target your audience even better, and identify new audiences, while our #RetailMedia Insights, powered by Pathmatics (By Sensor Tower), offers visibility into how your competitors utilize retail media, the newest disruptor to the advertising landscape, and which retail media networks offer the best ROI for your #marketing budget. Our team will be onsite and ready to talk about everything digital advertising. Stop by our booth, or if you just can’t wait to talk to us, please feel free to schedule a meeting in advance with this link: https://bit.ly/4h3zlOv Because your audience isn’t missing. You just haven’t found them yet. We'll see you in Orlando! #DigitalAdvertisingInsights #ANAMasters #ANAMasters2024 #FindYourAudience