Sentinel Insights

You're spending millions on your marketing campaigns based on the data your #MarTech stack collects. Yet you have no automated validation that the data is collected properly or that it can be trusted. Likewise you believe you're honoring the consent preferences of your website visitors, but over and over again, we see that websites are inadvertently collecting data when they should not. But what can you do about it? Start with viewing this video: https://lnkd.in/eQCCh2TS #SentinelInsights #TrustYourData #MarTechMonitoring

We're back after an incredible weekend in Chicago for MeasureCamp! Here are some highlights and shout outs: ✨ The amazing MeasureCamp community—from near and far—brought infectious energy and a genuine eagerness to learn and share insights. Truly inspiring! ✨ Engaging conversations with old friends and new connections—special thanks to everyone who contributed to our sessions on Managing MarTech Chaos and Monitoring vs. Auditing. Your input was invaluable! ✨ A huge thank you to the MeasureCamp organizers and volunteers for keeping everything running smoothly. You deserve a round of applause for making the event such a success! ✨ Major props to the Analytics Power Hour team for inviting everyone to share their stories (even the embarrassing ones!) and hosting a live podcast after the event. Thanks to everyone who welcomed MeasureCamp newbies like us and made this an event to remember! We're honored to have been a part of the sessions and conversations that build a stronger, more collaborative MarTech community. So, where would you like to see the next MeasureCamp? #MeasureCamp #MarTech #Chicago #SentinelInsights

“Moving forward, first- and zero-party data collected through brands’ owned channels — like websites, email, SMS, and mobile push notifications — remain critical to engaging consumers effectively, future-proofing marketing operations, and creating a customer engagement strategy that prioritizes consumer privacy.” - Scott Opiela, CMO of Acoustic Kevin Wysocki, CEO of Sentinel Insights, adds: “Google’s decision underscores the continued importance of robust first-party data strategies. Ensuring your first-party data is trustworthy and actionable is key. Relying on direct customer interactions guarantees data integrity and compliance while adapting to evolving privacy expectations. It’s time to focus on building deeper, consent-based relationships with our audiences.” Read more reactions to Google’s announcement here: https://lnkd.in/evzRfAr5 #MarTech #Cookiepocalypse #ThirdPartyCookies #TrustYourData #SentinelInsights

Interesting update: maybe third-party cookies aren't being deprecated after all? 🤔 "...we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time." More info: https://lnkd.in/dPGxZPst

Tired of constantly putting out fires with your MarTech data? 🔥 It's time to shift out of reactive mode and become more proactive with your approach. You can streamline your operations and stay ahead of changes in the ecosystem with continuous MarTech monitoring. Real-time visibility and best practice guidance can: 🔍 Detect and address data anomalies instantly 💰 Save time and resources 😁 Boost your team's efficiency and morale Learn more in our blog post: https://lnkd.in/e9KrqkV8 #MarTech #MarketingTechnology #SentinelInsights #MarTechOps

Have you ever wondered what's going on with your marketing data? Curious how real-time visibility can enhance your digital marketing strategies? Our latest article explores the importance of continuous data monitoring for marketing technologies. In a nutshell: real-time insights can improve decision-making, optimize campaigns, and prevent costly data breakages. Read the full article here: https://lnkd.in/ezaPcgWe #DigitalMarketing #MarTech #DataQuality #RealTimeInsights #MarketingStrategy #SentinelInsights

You're spending millions on your marketing campaigns based on the data your #MarTech stack collects. Yet you have no automated validation that the data is collected properly or that it can be trusted. Likewise you believe you're honoring the consent preferences of your website visitors, but over and over again, we see that websites are inadvertently collecting data when they should not. But what can you do about it? Start with viewing this video: https://lnkd.in/eQCCh2TS #SentinelInsights #TrustYourData #MarTechMonitoring

I spy some friends in the crowd! 👀 Thanks for a great conference Tealium team! 🤩

We're off and running at Digital Velocity! "Data quality is the foundation of AI." - Mike Anderson, Co-founder of Tealium This highlights the essential role of clean, reliable data in AI-driven marketing strategies. Sharon Flynn from Publicis Sapient echoed this sentiment, emphasizing high-quality data for effective CDP utilization. It's worth noting that only 17% of marketers report high utilization of their CDP, according to Gartner's 2024 Magic Quadrant for Customer Data Platforms. Wonder why that may be? 🤔 If you're looking for a MarTech monitoring platform to bolster your AI strategy or improve CDP utilization, we're here to help. Reach out for a demo or to learn more. #DigitalVelocity #AI #DataQuality #MarTech #DV2024

In a San Diego state of mind... We're ready for #DV2024 ☀ It's not too late to register: https://lnkd.in/etYK_itZ And to get you extra hyped, here's a promo video courtesy of Tealium: https://lnkd.in/e8daYn_J Can't attend? Be sure to follow along for key takeaways.