Sequel.io

The clock is ticking down for tomorrow's Game Changers webinar featuring... ⭐️ Jennifer Hankin, VP of Marketing at RecordPoint ⭐️ She'll be sharing her journey from first marketing hire to VP and how you can build an impactful brand and enterprise marketing organization. Learn more about: 👉 The importance of each role in a scaling organization 👉 Why having a strong designer early on can be a game-changer 👉 How to balance generalists with specialists to ensure long-term success Save your seat for the session, here: https://lnkd.in/g5RKPBUU #MarketingGrowth #TeamBuilding #MarketingLeadership #Brand #GameChangers

Data-driven content is only as strong as the data behind it. 💪 If you're aiming to take your content to the next level with more data-driven insights, here’s how to get started: 1️⃣ Establish a routine for verifying and updating your data sources to avoid such pitfalls and maintain accuracy. 2️⃣ Craft compelling narratives that reflect your brand’s identity by utilizing precise data points 3️⃣ Incorporate customer feedback into your data-driven narratives to create content that resonates and drives meaningful conversations. However, challenges can arise in interpreting data—ensure your team is trained to read data critically and not jump to conclusions. Want to learn more? Tune into the live session with Rachel Whitehead, VP of Marketing at ChartMogul, and Oana Manolache on November 5th, where we'll dive into... ⭐️ Differentiation Through Data: Crafting Compelling Stories & Strategic Positioning in Established Markets ⭐️ You’ll learn how to: 👉 Uncover impactful stories within your data 👉 Use proprietary data as a key differentiator 👉 Craft narratives that stand out against industry leaders Don’t miss the chance to ask your questions! Save your spot now 👇 https://lnkd.in/gxxjMMyp #Content #ProprietaryData #GameChangers #Storytelling #Positioning

💡 To stay competitive, your marketing funnel must evolve with the market—dynamic strategies are key to success. Workato has thrived by continuously testing and adapting their approach to customer engagement. So what can you do to keep your funnel agile like Workato? 👉 Regularly analyze customer feedback to inform your strategies.  👉 Focus on high-impact touch points that drive revenue.  👉 Use insights from data to pivot your campaigns as needed. On November 7th join Rishi Mallik, Chief Growth Officer at Workato, and Oana Manolache on the Game Changers stage to learn about creating adaptable marketing funnels that deliver results. Secure your spot for the live session here: https://lnkd.in/gbUxXNuU #MarketingEvolution #Adaptability #CustomerEngagement #GrowthStrategy #CMOInsights

Companies need to build their own media ecosystems Not to just fuel revenue growth but also foster vibrant communities. 🌱 Join me TODAY at 1 pm ET, 10 AM PT when I’ll be joining Oana Manolache on the Game Changers stage to talk about: 👉How businesses can create an owned media flywheel that continuously amplifies your brand’s reach while driving long-term engagement and profitability. We’ll also dive into: 🟣 Key strategies for leveraging the post-sales funnel to drive your pre-sales motion 🟣 Ways to integrate community-building efforts into your media strategy 🟣 Real life examples of companies that have successfully built powerful content flywheels I’d love to see you there! Save your seat for the live session, here: https://lnkd.in/ekQxqcmK #virtualevent #kathleenhq

Owned media is more than just content. It’s an ecosystem that can drive revenue and community engagement over the long term. 🚀 Here’s why: 👉 Post-Sales Influence:  Your owned media doesn’t stop at closing a deal. It supports post-sales efforts, ensuring customers stay engaged and satisfied, which directly impacts retention and expansion. 👉 Pre-Sales Amplification:  When customers share their positive experiences, it fuels your pre-sales motion by turning your audience into advocates. 👉 Community as a Catalyst:  Building a community around your content creates a sense of belonging and trust, which accelerates the growth of your media flywheel. Tomorrow at 1 pm ET, Kathleen Booth, SVP of Marketing & Growth at Pavilion, will join Sequel.io to discuss the power of building an owned media flywheel that drives revenue & community growth. Save your seat to ask your questions live ⤵ https://lnkd.in/gEpzyf3N #MediaStrategy #RevenueGrowth #CustomerRetention #ContentFlywheel #Marketing

In less than 24 hours Kathleen Booth, SVP of Marketing and Growth at Pavilion, will be taking the Game Changers stage 👏 She'll be sharing her in depth knowledge on building an owned media flywheel that drives revenue & community growth. If you want to learn about... 🟣 Key strategies for leveraging the post-sales funnel to drive your pre-sales motion 🟣 Ways to integrate community-building efforts into your media strategy 🟣 Real life examples of companies that have successfully built powerful content flywheels Tune in live, here: https://lnkd.in/gEpzyf3N 📍 This isn't a session you're going to want to miss! #Community #OwnedMedia #Community #Growth #Brand #Enagement

🎯 What’s the secret to scaling a marketing team that drives measurable growth? It starts with the right roles at the right time. 📅 On October 29th Jennifer Hankin, VP of Marketing at RecordPoint, will be joining Oana Manolache on the Game Changers stage… To share her playbook for going from the first marketing hire to building a robust, high-impact team that includes content, growth, and design specialists. They’ll discuss: 👉 The importance of each role in a scaling organization 👉 Why having a strong designer early on can be a game-changer 👉 How to balance generalists with specialists to ensure long-term success. They’ll also cover key milestones for growing your team, including when to expand, which roles to prioritize, and how to align your hiring with both your brand and performance goals. 🚀Scaling your team is about more than filling seats—it’s about building a well-oiled machine that drives measurable business outcomes. Ready to learn about how to make that happen? Tune into the live session, here: https://lnkd.in/g5RKPBUU #MarketingGrowth #TeamBuilding #MarketingLeadership #Brand #GameChangers

The synergy between RevOps and Marketing Ops has never been more critical. 🌟 In the latest Game Changers newsletter, we dive deep into how these two functions can collaborate effectively to drive efficiency, align goals, and enhance the customer journey. You'll learn: 👉 Strategies for creating a shared vision that drives accountability across teams 👉 Practical strategies for enhancing cross-departmental relationships 👉 Insights on measuring success and the tangible benefits of integrated operations Are you ready to break down silos and create a seamless operational experience? 👉 Read more in the newsletter below! #RevOps #MarketingOps #OperationalExcellence #Collaboration #BusinessGrowth

Loving the dark mode vibes of Cresta's webinar series 🌑 powered by Sequel.io It's been great working with Russell Banzon, Chris Perpignani and Ottavio Dattolo in bringing the experience to life right on their website! Join their upcoming session on how to use #AI to transform your contact center → https://lnkd.in/geCuK_Qa #customer #highlight #webinars

🚀 It’s here! Our redesigned Sequel.io registration form is live, and it’s packed with features that make your brand shine from sign-up to stage! What do you get from the new registration form customization? ✨ Custom backgrounds and dark mode for an on-brand experience. 🕒 Local timezone display to reduce confusion for global participants. 📱 Fully responsive and faster load times for a smoother user experience. Transform how attendees experience your webinars and virtual events from the first click! 📍 Learn more about the new and improved Sequel Registration forms, here: https://lnkd.in/gMDgmCqS #VirtualEvents #Marketing #Registrations #MarTech #Customization #Webinars