Seremoni

I’m stoked to launch Seremoni out of stealth today! Seremoni Fish is a new standard and philosophy for the very best fish. We’re building the supply chains of the future from the ground up. I left academia to start Shinkei and, looking back now, I compare my work over the past few years as very similar to a PhD. Isolation in exploration, lots of upfront learning (including getting caught in a few tropical storms), problem selection, and now implementation of first-principles ideas. Food took a wrong turn when we relied on institutional security for food bred (or, rather, designed) to fill but not to satiate. We deluded ourselves with roundabout social and scientific arguments on what life should be, disregarding patterns of intuition across millennia of vitality. To cross coast to coast, we’ve cultivated our food for speed and cost – not nutrition. In turn, incentives are misaligned. At Seremoni, we build food systems that reconnect us to the patterns of Mother Nature. In Japan, many parts of the food system remain traditional, with the focus to feed one person effectively and scale artisanal systems to everyone — bottoms up over top down systems. It’s not just a matter of taste or flavor. Perhaps that contributes to why the Japanese have the highest percentage of centenarians and 3rd highest life expectancy in the world. Our model’s been validated by the best chefs in the country — our fish is in many of the top restaurants across the country, including Atomix, Sushi Zo, Restaurant Daniel, and many more (viewable on our website). Through our distributors, we have a network of restaurants with over 40 Michelin Stars between them. Seremoni is lucky to be powered by a best-in-class team at Shinkei led by Reed Ginsberg, our CTO. We have many positions open across operations and engineering— please reach out! Thank you to Andrew Watman for telling this story and the many partners like Alexandra Hamile, Nobu Yamanashi and Jeffrey Tedmori who support the cause. I’m looking forward to defending this PhD thesis!