Shire Lyon Ads

Small businesses face numerous challenges in today's competitive market. One of the key factors that can significantly impact their success is effective advertising. We’ll explore how Google Ads, a powerful online a... https://lnkd.in/et7jHWm7

Short-Term vs. Long-Term PPC Goals 🎯 Are Your PPC Goals Balanced? 🤔 Short-term PPC goals (like boosting clicks or driving quick sales) are great for immediate wins, but long-term goals (brand awareness, audience building, or market positioning) create sustainable success. A smart PPC strategy does both! Which goal do you focus on more? 👇 #PPCtips #MarketingStrategy #DigitalMarketing #ShortTermGoals #LongTermGoals

If you want to set your business up for long-term success in the digital marketing world, it’s crucial to grasp the concept of marketing funnels. Understanding how these funnels work will give your business a real advan... https://lnkd.in/eNdA6B7f

How to Make Your Titles Interesting Without Clickbait 🖊️ Catchy, Not Clickbaity! 🎯 Your content titles should grab attention AND deliver on their promise. Use these tips to strike the perfect balance: ✅ Use numbers or "how-to" formats for clarity. ✅ Spark curiosity without misleading your audience. ✅ Make sure your content matches the headline's value. Good titles = better engagement + loyal readers! What’s your go-to strategy for crafting great titles? 🤔 #ContentMarketing #Copywriting #ContentCreation #DigitalMarketing #HeadlinesMatter

📱 Is Your Website Ready for the Mobile-First Era? 🌐 With most online traffic coming from mobile devices, having a mobile-friendly website isn’t optional—it’s essential. Responsive design, fast loading speeds, and mobile-focused content can make or break your rankings. Run Google’s Mobile-Friendly Test today and see how your site performs. Stay ahead of the curve and keep your audience engaged, no matter where they browse! #MobileSEO #DigitalMarketing #SEOtips #MobileOptimization #SearchOptimization

As many of us know, digital marketing is far from the days of Mad Men. We’ve moved on from simple print ads to high tech marketing and psychological techniques. Our world moves fast, and it’s essential to keep up with t... https://lnkd.in/eEag_mrg

🔍 Is Exact Match in PPC Dead? 🤔 Google Ads has evolved, and exact match isn’t as “exact” as it used to be. While it still plays a role, close variants and intent-based matching have shifted the game. This means your ads might show up for similar terms, even if they’re not an exact match. So, is it dead? Not entirely—but relying on it alone won’t cut it anymore. Diversify your keyword strategy and focus on intent to stay ahead! What’s your take on exact match? Let us know! 👇 #PPCtips #ExactMatch #GoogleAds #SearchMarketing #DigitalMarketing #SEM

Paid search uses a lot of terms that just don't make sense to normal people. It's like listening to legal speak or some technical jargon. It's likely to have your head spinning, but not if you have a glossar... https://lnkd.in/eyfNcGJ7

Is There Such a Thing as Too Many Blogs? 📝 Can You Have Too Many Blogs? 🤔 Quantity is great, but quality wins every time. Publishing too often without value can overwhelm your audience and hurt your SEO. Focus on creating fewer, high-quality blogs that provide real insights and keep readers coming back. What’s your ideal posting frequency? Let us know! #ContentMarketing #BloggingTips #SEO #DigitalMarketing #ContentStrategy

📱 SEO Made Easy: Top Tools to Supercharge Your Strategy! 🚀 Discover the apps every SEO expert needs in their toolkit! From keyword research to site audits, these tools have you covered: ✅ SEMrush ✅ Ahrefs ✅ Google Analytics & Search Console ✅ Ubersuggest ✅ Screaming Frog Which app is your go-to? Let us know in the comments! #SEOtools #DigitalMarketing #SEOstrategy #KeywordResearch #MarketingApps