Shopper Intelligence 💡 Smart Cat Man

Discover the secrets of online shopper behavior at Walmart, Amazon, Target, and Kroger in our latest report. We dive into what drives each retailer's customers—from Walmart’s price-focused shoppers to Amazon’s innovation-seekers. Whether it’s convenience, quality, or loyalty perks, learn how these insights can help you boost basket sizes and create irresistible online shopping experiences. Ready to unlock strategies for success? 🤔 ➡ Browse the report today and use these insights to your own advantage: https://lnkd.in/d_xfZcna #amazon #amazonbusiness #Walmart #Kroger #Target #shoppingdata #shoppertrends #CPG #retail #ecommerce #supermarkets #catman

When it comes to e-commerce, Amazon may dominate, but there's a surprising truth that many category managers overlook: Amazon shoppers are fiercely loyal, yet just as quick to walk away. ➡ Our latest report uncovers a critical finding—49% of Amazon shoppers will abandon their cart if their first choice isn’t available. 🛒 They’re driven by convenience and value, but the competition is always just a click away. This report delves into the drivers behind Amazon shoppers' loyalty and, more importantly, the factors that cause them to walk away. 🤔 Take a look for yourself: https://lnkd.in/djXKKXvb #amazon #shoppertrends #CPG #shoppingdata #ecommerce #retail Amazon Amazon Business

Energy drink shoppers are craving innovation—but why is it so tough to launch new products? 🤔 Our latest report highlights a key tension in the U.S. energy drinks market: a high demand for innovation but a roadblock in discovery. For instance... Energy drinks rank 11th out of 117 categories for innovation demand. Over 50% of CVS shoppers and 41% of convenience store shoppers are actively searching for new flavors, types, or brands. The appetite for something fresh is undeniable! Yet, here’s the challenge: energy drink consumers are among the most brand-loyal in the CPG industry. With most shoppers making quick, pre-planned purchases, often with just one brand in mind, it’s hard to get them to explore alternatives. So how can suppliers and retailers drive growth? 📈 The key is making innovation highly visible. Instead of chasing new customers, focus on encouraging loyal buyers to try new products from the brands they already love. 🙂 Want to learn more about how innovation can unlock energy drink market potential? ➡ https://lnkd.in/gfdTwmMu #EnergyDrinks #CPGInnovation #BeverageTrends #ConsumerInsights #NewProductDevelopment #BrandLoyalty #RetailStrategy #BeverageIndustry #ConvenienceStores #DrinkInnovation Monster Energy Red Bull

Building a winning category strategy starts with understanding your shopper—especially in the fast-paced world of online retail. But gaining access to reliable data for e-commerce platforms can be a challenge. Category management teams often lack the insights needed to make informed, data-driven decisions. That's why we’re teaming up with the Category Management Association to bring you a webinar that breaks down online shopper behavior across key platforms like Amazon Business, Walmart, and Target. What’s in it for you: ✅ Explore key differences in shopper behavior across major online retailers. ✅ Tips on comparing performance and prioritizing investments. ✅ Strategies to tailor category plans for Amazon, Walmart, and Target shoppers. This webinar will arm you with the tools you need to stay competitive in today’s ever-changing e-commerce landscape. Don’t miss this chance to refine your strategy and elevate your category management game! 👉 Register now: https://lnkd.in/g6Ti4rYq #cma #shopperdata #amazonbusiness #Amazon #Walmart #Target #CategoryManagement #RetailTrends #CPG #ecommerce

Amazon is not only a retail giant but they're leading option for shoppers looking to purchase private label products. It's not surprising given how aggressively Amazon has embraced the private label concept in recent years. After Amazon, shoppers are most open to private lable product at Club Channel, Target, Kroger and Walmart. These findings come from four years of extensive in-field research by Shopper Intelligence. Our survey-driven research is focused on "why" behind shopper behavior. We presented this information as part of a recent Webinar looking at the private label landscape and how suppliers and national brands should do category planning. The link to the presentation and replay are in the comments. #shopperinsight #cpg #retail #amazon #categorymanagement

Do you know….the top 10 U.S. 🇺🇸 “trending” topics in the produce category so far in 2024? 🤔 For instance, Q2 discussions about produce, which combine insights from publications and shopper trends, indicate that 'Limiting Waste' was the #5 most popular topic. Quality remains a priority, with shoppers frustrated by spoilage and food waste. Many are willing to pay more for fresher, longer-lasting produce. Organic and pesticide-free options appeal to health-conscious consumers. Convenience is valued, with pre-cut and packaged produce popular among busy shoppers. Curious about your category ➡ https://lnkd.in/dAZPGtZZ Use the Category Trend Analyzer today (no cost in 2024) #produce Dole Food Company Fresh Del Monte Chiquita Driscoll's Taylor Farms #retail #catman #CPG #shopperdata #suppermarket #insights #agrifood #foodsector #wholesale #FMCG #shoppertrends #shoppingtrends

Do you know….the top 10 U.S. “trending” topics in the Soft Drinks category so far in 2024? 🤔 For instance, Q2 discussions about soft drinks, which combine insights from publications and shopper trends, indicate that 'Low/No Sugar' drinks was the second most popular topic, trending at #2. Shoppers in the USA 🇺🇸 during Q2 2024 showed evolving preferences and behaviors in the soft drinks category: 1. Health Concerns There is a growing trend of consumers seeking alternatives to traditional sugary sodas, driven by health concerns and a desire to reduce sugar intake. Many are exploring options like sparkling water, flavored seltzers, and zero-calorie versions of popular sodas. However, the transition can be challenging, with some finding it difficult to adjust to less sweet options initially. Gradual reduction of sugar intake and experimenting with various alternatives seem to be effective strategies for many. 2. Brand Loyalty Brand loyalty remains strong, particularly for iconic brands like Coca-Cola. Consumers express interest in 'Mexican Coke' made with cane sugar, perceiving it as a premium or more authentic version. There's also curiosity about formulation differences between countries. However, blind taste tests suggest the appeal may be more about packaging (glass bottles) than actual taste differences. 3. Convenience and Value Convenience and value are key factors influencing purchasing decisions. Many shoppers are price-sensitive, comparing costs across retailers and even considering crossing state lines for better deals on bulk purchases. The availability of at-home carbonation systems like SodaStream is changing how some consumers approach soft drink consumption, allowing for customization and potentially reducing costs. 4. Alternative Hydration Health-conscious consumers are increasingly aware of alternative hydration options, including vitamin-enhanced waters, coconut water, and electrolyte drinks. There's growing interest in functional beverages that offer benefits beyond simple refreshment. However, marketing claims are met with some skepticism, and consumers express a desire for clearer information about ingredients and health impacts. Conclusion: Retailers and suppliers should consider diversifying their soft drink offerings to include more low/no sugar options and functional beverages. There may be opportunities in premium or 'authentic' versions of classic sodas. Emphasizing value, especially for bulk purchases, could drive sales. Clear, honest communication about ingredients and health impacts is likely to resonate with increasingly health-conscious consumers. ➡ Uncover more insights with our Category Trend Analyzer, covering all major departments across the entire store: https://lnkd.in/dAZPGtZZ 📩 DM to talk about a new approach to category management. #shopperdata #insights #beverages #softdrinks #FMCG #shoppertrends #shoppingtrends The Coca-Cola Company Nestlé PepsiCo Red Bull

Ever wonder what makes Walmart a retail powerhouse? 🤔 It’s their mastery of four key quadrants. 1 - Drive the Trip 2 - Drive the Basket 3 - Hero Categories 4 - Profit Generators. Walmart’s strategy delivers unbeatable value on basics, irresistible deals on extras, standout hero items, and constant innovation. By focusing on these areas, Walmart ensures shoppers keep coming back for more. Our latest research report delivers insight into how the four quadrants can transform your category management and boost your sales. ➡ Take a look at the report now: https://lnkd.in/d_jETXXN Have questions? 📩 DM to talk about a new approach to category management. Walmart - #retailinsights #catman #CPG #shopperdata #shopperinsights #suppermarket #insights #manufacturing #agrifood #foodsector #wholesale #FMCG #categorymanagement #shoppertrends #shoppingtrends #walmart

Do you know….the top 10 U.S. “trending” topics in the Household category so far in 2024? 🤔 For instance, Q2 discussions about household items , which combine insights from publications and shopper trends, indicate that 'Tech Integration' was the second most popular topic, trending at #2 🚀 Smart home technology continues to penetrate deeper into household products. From app-controlled appliances to AI-powered cleaning robots, consumers are embracing connected devices that offer convenience and efficiency. What next? This is just a small glimpse of the data you can extract from the Category Trend Analyzer. The tool covers the entire store, including all major departments! What are the Top 10 trending topics right now for your category? Curious? ➡ Use the Category Trend Analyzer today (no cost in 2024) https://lnkd.in/dAZPGtZZ #retail #catman #CPG #shopperdata #shopperinsights #suppermarket #insights #household #manufacturing #agrifood #foodsector #wholesale #FMCG #categorymanagement #shoppertrends #shoppingtrends #smarttech #hometech #appliance #trends

Do you know….the top 10 U.S. “trending” topics in the Frozen Food category so far in 2024? 🤔 For instance, discussions about frozen food, which combine insights from publications and shopper trends, indicate that 'Convenience Crossover' was the third popular topic, trending at #3. Convenience emerges as a key factor, with many consumers opting for easy-to-prepare options such as frozen meals, veggie burgers, and chicken patties due to changes in work environments, notably the shift towards working from home. This trend suggests a growing demand for frozen products that offer both health benefits and quick preparation times. Additionally, the popularity of international cuisines, such as Indian food, indicates a market opportunity for frozen meals that cater to varied taste preferences. What are the Top 10 trending topics right now for your category? Use the Category Trend Analyser Today - No cost in 2024: 🔗 https://lnkd.in/dAZPGtZZ *no credit card needed ➡ The CTA tool covers the entire store: all major departments are included. Curious? Go and take a look: https://lnkd.in/dAZPGtZZ #retailinsights #catman #CPG #shopperdata #shopperinsights #suppermarket #insights #convenience #manufacturing #agrifood #foodsector #wholesale #FMCG #categorymanagement #shoppertrends #shoppingtrends #frozenfood #artisan #readymademeals #frozenmeals