Shorter Videos

Quick insight from client the other day: YouTube videos of customer testimonials & ICP use cases are performing well. - Raw, authentic clips under 20 sec - Minimal editing - Direct from Zoom calls, Gong recrodings, and live events We're doubling down on this mid-funnel approach. What video formats are working well for your brand?

Some AI B-roll clips from a recent promo vid I made for tech client. Midjourney for images. Runway + Luma AI for video. I followed a simple Midjourney prompting structure to maintain setting and style consistency: Photo style, subject + action, environment, shot type, camera --parameters Example: Editorial, craftsman assembling a wooden cabinet, commercial woodshop warehouse, low angle, gopro hero --ar 16:9 I only changed the “subject + action” and “shot type” for each image prompt Crazy what you can do with these tools. Going to start sharing more learnings. P.S. shoutout to Rory Flynn for the prompting tips!

🚀 Big News from Siro! 🚀 We’re excited to formally announce the release of ServiceTitan Sales Pro, powered by Siro. The first technician coaching tool fully native to ServiceTitan. Sales Pro was first introduced to the market by Ara Mahdessian during his keynote speech at Pantheon 2024. We have been overwhelmed by the positive reception following this announcement. Sales Pro is a powerful joint solution that integrates Siro’s AI-driven sales coaching directly into ServiceTitan’s platform. This means that with Sales Pro, in-person sales professionals and technicians will no longer have to remember to capture every customer conversation; the system will do it for them, automatically as they start a job in ServiceTitan, ensuring 100% recording coverage and making it easier to learn from these invaluable interactions. We are proud that ServiceTitan chose Siro to power their AI sales coaching offering following a competitive evaluation of the market – a decision that speaks to our shared vision of putting sales reps and technicians first. “Our customers gave us a clear message: Field sales coaching is becoming a must have, but the current solutions fall short due to low recording coverage and low technician engagement with coaching content. This is why we built Sales Pro in partnership with Siro. Together we can deliver 100% recording coverage thanks to a unified experience inside of ServiceTitan and anchored engagement around techs learning from the best examples, either from their own business or from our curated content. This means that contractors of any size can now get significant benefits in close rates and ticket size. From the very beginning our vision was fully aligned with the amazing team at Siro – empowering technicians and delivering immense value to them” said Vincent Payen, VP & GM, Pro Products at ServiceTitan. “As we dug into the Siro product, it was clear that it was unique in the industry thanks to its technology platform and its powerful approach to learning and engagement - we cannot wait to take the experience even further together.” 👉 If you are interested in increasing your revenue, ticket sizes and close rates, you can learn more about the partnership here: https://lnkd.in/eY2AV9Yc #Siro #ServiceTitan #Partnership #HomeServices #AI #SalesCoaching

We make high quality, Shorter Videos.

In tech sales, booking demos is crucial. Because: They are the most effective way to communicate your product's value. Without a clear understanding of what your product does, prospects are unlikely to engage, let alone make a purchase. To maximize the impact of your demos, you can create short video walkthroughs of key features and common questions. These can be used in follow-up emails and throughout the sales cycle. For example, if a prospect asks, "Do you integrate with Salesforce?" you can respond with, "Yes, and here's a 30-second video showing how." This way you don't have to explain the same things over and over and you can ensure your product's value is conveyed effectively. The more people know about your product, the more likely they are to buy it. Short videos are a great way to help with that. Give it a try and let me know how it goes! Good luck out there 🤝 P.S. If you found this helpful, follow me Cam Doane for more tech video insights.

#shortformcontent #techmarketing

Many people in our industry daydream about starting their own consultancy or fundraising for that startup idea. As someone who just went through this journey (leaving the safety of her corporate America gig in the process) we asked Christina Garnett, EMBA for thoughts on this topic on a recent AdQuick Madvertising podcast episode.

Last week, I spoke with two CEOs, two VPs of marketing, and a CRO from tech companies. They all plan to use video to grow their business. Here's how: 1. Simplifying Messages: Using videos to explain products clearly and drive more demos. 2. Reducing No-Shows: Sending confirmation emails with explainer videos to help prospects understand the product and improve show rates. 3. Booking Page Videos: Adding videos to meeting booking pages to boost demo bookings. 4. Customer Testimonials: Creating montage reels for top-of-the-funnel awareness. 5. Product Releases: One CEO plans to use bi-weekly videos to announce new releases, drive sign-ups, and show their commitment to continuous improvement. Video is a great way to show product value and drive customer action at every funnel stage. Need help getting started? Shoot me a DM 🤝 -- 👉 If you found this helpful, follow me for more tech video learnings.

If your prospects can't understand your tech, they won't engage. Simplified messaging and short videos can help close the gap. Heavy bass drops may or may not help 🫨

Super excited to welcome Nic and Sajjad to Shorter Videos! With a combined 15+ years of video editing and motion design experience, Nic and Sajjad are certified wizards. We're on a mission to help innovative tech brands bring their product to life with engaging animations and clear explanations. We combine my tech sales experience with Nic and Sajjad's video editing expertise to ensure YOUR message resonates. I'm beyond grateful to be able to work with such talented and kind teammates. And I can't wait to make some epic videos for some epic companies 🚀 If you'd like to learn about our approach to creating short videos that simplify tech products and drive customer action, shoot me a DM or visit shortervideos.com. Let's goooo!