Siegel+Gale

"Our Brand-led Change team helps connect a company’s brand with its organizational culture. We support companies in becoming more authentic, closing the gap between how a consumer and an employee experience a brand." In this SMPL Q+A, we talk to our experts to explore the year's trends, misconceptions about Brand-led Change and the power of in-person connections: https://hubs.li/Q02MJwRJ0 #Branding #BrandLedChange #Culture #EmployeeExperience #Purpose #SimpleIsSmart

🆕 “The goal of AI, she said, shouldn’t be to accelerate perfection. . . There’s so much beauty in imperfection." Google's “Dear Sydney” ad, created for The Olympics, depicts a dad asking Gemini AI to write a letter to track star Sydney McLaughlin-Levrone on behalf of his young daughter. But the tone-deaf ad received swift backlash online, causing Google to pull the it from the air. Our Director, Experience, Amy Chen, recently spoke with Marketing Brew about where Google went wrong and how brands should be thinking about advertising new technology—specifically AI: https://hubs.li/Q02LqtwC0 #AI #Branding #Experience #Google #Olympics

🆕 A few weeks ago, the odds of a successful Games in the City of Light seemed low. But as the Games drew to a close on Sunday, it was clear that Paris rejuvenated the Olympic brand. Our Chief Marketing Officer, Dory Ellis Garfinkle, spoke to Reuters' Sheila Dang about how 2024 was a "comeback Olympics" for brands and advertisers, raising the bar for Los Angeles in 2028: https://hubs.li/Q02L6V-t0 #Branding #Marketing #Olympics #Paris2024

"For some brands, the best approach to the Olympics is to not be there." There has been no shortage of controversies around the Games themselves but also cases of major brands hitting the wrong note in Olympics-oriented marketing. Jenna Isken, Group Director, Experience, caught up with Creative Bloq to explore what makes a successful Olympic brand experience, and what brands should avoid: https://hubs.ly/Q02KfCj30 #Branding #Experience #Marketing #Olympics #Paris2024

“Simplicity is core to a brand that endures, and that must be balanced with a dynamic marketing mix that’s agile and allows for the ability to capture new audiences on short notice.” Men without a skincare routine are now in the minority. Today, 52% of U.S men report using skincare products, up from 31% who said the same just two years ago. So, what does that mean for marketers? Our CMO, Dory Ellis Garfinkle, recently spoke to ADWEEK’s Paul Hiebert about the trend of men getting into skincare and how brands can market to skincare's growing demographic: https://hubs.li/Q02Jz0q10 #Adweek #Branding #CPG #Marketing #SimpleIsSmart #Skincare

🆕 "We live in this state of perma-crisis. As a society, brands need to create calm and order from the chaos to make people feel confident, reassured and optimistic." Head of Strategy, EMEA, Rishi Dhir, recently sat down with Creativebrief to talk about brand building in an age of chaos, the power of unexpected creativity and creating real-world impact: https://hubs.li/Q02GrHVJ0 #Branding #EMEA #Strategy #SimpleIsSmart

LISTEN: https://lnkd.in/eZSn_mrY Does X really mark the spot? On the latest episode of A Change of Brand Podcast, our President, Pacific Rim, Jason Cieslak along with Under Consideration's Armin Vit share their thoughts on Twitter's infamous 2023 rebrand. Thanks again to host Blake Howard, co-host Tracy Clark, MBA and the rest of the ACOB and Matchstic teams for having Siegel+Gale back on the podcast! #Branding #Podcast #Rebrand

"There's clearly still some long-term changes that we're going to be experiencing, but in general, people are going back into the office, people are comfortable going back out in the world. A lot of brands are starting to think a little bit differently about how they show up." Why do marketers keep refreshing brands instead of betting on splashy ads? Our President, Pacific Rim, Jason Cieslak, recently spoke to Marketing Dive's Chris Kelly about the widespread appetite for brand-building. Learn how to set your brand up for success: https://hubs.li/Q02Gsmf80 #Branding #Marketing #Rebrand #SimpleIsSmart

A big welcome to our new Strategy Director, EMEA, Andy Humphreys! Andy joins Siegel+Gale with more than 12 years of experience across various industries. He has collaborated with global brands such as HSBC, Shell, Aramco, Moderna, Qatar Foundation and Rolls-Royce to create brand strategies and narratives that deliver client results. Siegel+Gale EMEA President, Philip Davies, says, “We’re delighted to have Andy join us. He brings significant strategic prowess and tremendous experience to our already stellar team in Dubai. And, being a Scot and a sailor, not an inconsiderable quotient of invention, innovation and that indefatigable spirit, always prevalent north of the border, which will stand him in good stead in the region.” Welcome, Andy! Learn more: https://hubs.li/Q02GrkLJ0

🆕 Did you know that today is #NationalSimplicityDay? To honor the day, we hosted an internal workshop exploring how to keep simplicity alive and evolving, renew our commitments to simplicity for both Siegel+Gale and our clients and remember why it's our ethos—because simplicity pays. We discussed why some brands, like Starbucks, have found success through simplicity while others, like Chipotle Mexican Grill, still need to embrace simplicity and how we as brand experts keep simplicity top of mind in our work. Now, we ask you, how are you a simplifier? Comment below to join in on the conversation. ⬇