Sila Sveta

A new interview with SILA SVETA co-founder Aleksandr Us has been published on Edge Middle East: https://lnkd.in/dED4M4hT The discussion covers some of our key projects and explores multimedia trends that are gaining momentum globally, particularly in the MENA region. Alexandr shares insights into how gamification helps engage Gen Z, the use of phygital technologies at the AFC Asian Cup, and how we reinterpret traditional art forms in our projects through cutting-edge technologies, including AR, XR, and VR in exhibitions and museums. The photo features several projects highlighted in the article.

Explore some of the latest immersive shows featuring Sila Sveta! From ancient history to futuristic worlds, these experiences combine cutting-edge technology and storytelling. Here’s what you can visit right now: 🛳️The Legend of Titanic (Madrid) – A journey through the legendary ship with 360° projections, VR, and more. https://lnkd.in/eHdUyNRC 🏛️ Tutankhamun (Berlin, Munich, Curitiba, Malmö) – Step into the life of Egypt's famous pharaoh. https://lnkd.in/eHdUyNRC 🎨 Hyperfeeling (Brussels) – Interactive air-themed installation at the Balloon Museum. https://lnkd.in/eeMn79cz 🎈 AirEscape (Los Angeles) – VR show taking you into a world of flight and fantasy. https://lnkd.in/eAp-P2XC 🌋The Last Days of Pompeii (Vienna) – Dive into a virtual tour of the Villa of Mysteries, treasure hunts, and gladiator battles. https://lnkd.in/eSdT3U-C We’re working on even more exciting projects across the globe. Stay tuned!

Check out the latest inspiration! Arthur Kond, SILA SVETA's Creative Director, was featured in an interview for METAL MAGAZINE, the European magazine that explores the intersection of art, fashion, and technology. https://lnkd.in/eS88ADuR In the interview, Arthur talks about our work with Robert Wun and how creativity and innovation shape every SILA SVETA project. Metal is published just twice a year, in print, across 25 countries, showcasing the most exciting and groundbreaking work in the industry—and we're proud to be part of it!

New Star Weekend is behind us, and our main stage, created with artist Sasha Frolova, turned out to be one of the festival’s big highlights. Inspired by the theme “Air,” we created a setup that blended inflatable sculptures with multimedia effects. Fog projections brought visuals to life right in front of the audience, like holograms in mid-air, while AI-generated content based on Sasha’s work lit up the LED screens with bold, dynamic animations. We’ve packed the photo recap with the best moments and our amazing team that made it all happen—go check it out!

The future of entertainment in the MENA region is unfolding through a fusion of tech and creativity. In his recent Inc. Arabia column, SILA SVETA’s co-founder, Aleksandr Us, explores how AI, AR, and immersive storytelling are reshaping audience experiences. From interactive exhibits to cutting-edge festivals, these five trends are redefining how we engage with art and technology. Curious to know what’s driving the industry forward? The full article has the insights: https://lnkd.in/eZGHNsV6

Our producer, Magrifa Kamiyeva, says it best: “We don’t just use technology; we make people feel something entirely new.” In this interview for HiDubai.com, she shares how SILA SVETA’s projects, including the FIFA World Cup, bring art and tech together to create unforgettable experiences. Discover how we’re pushing boundaries in immersive storytelling:

At ARMA Club's 16th anniversary, we brought back an iconic stage design—a massive head that we first introduced a decade ago. This time, we enhanced it by using neural networks to project party guests' faces onto the head, making the installation feel alive. A transparent LED mesh and hidden lights added depth, creating a powerful visual experience throughout the space. The show’s highlight came when the head split in two, sliding apart on rails while lasers stretched between the halves, creating a mesmerizing effect. Check out the recap video to see how it all looked in action. More behind-the-stage details on our website: https://lnkd.in/gwQZz9vE

We’ve just received fresh footage from the Saudi Event Show 2024, where our MENA region producer, Magrifa Kamiyeva, shared with local industry professionals how we brought large-scale projects to life in the MENA region and the powerful stories we told through multimedia technologies in each of them. The organizers shared their feedback, saying, "The audience was absolutely thrilled, and it’s all thanks to your expertise and professionalism." We're feeling the love and are ready to share even more!

Yesterday, at the MAD Madrid Artes Digitales centre, we premiered a new multimedia exhibition, Titanic. This exhibition marks our third collaboration with MAD, where we partnered to create a 360-degree projection show and an immersive VR experience. It’s a story that needs no introduction, yet for the first time, it’s being told through an immersive show, allowing the audience to relive the key moments of both the ship’s creation and its fateful voyage. Imagine this: You first witness the construction of what was the largest ship of the early 20th century. Then, you become a passenger aboard the Titanic, which we've meticulously recreated at a life-size 1:1 scale. You embark on a journey across the Atlantic with an unfolding story you may already know, but here, it’s brought to life in a breathtaking new way. The exhibition is designed to immerse you completely: 🛳️ A 24-minute, first-person show in a 360-degree projection room that takes you through the most dramatic moments of the disaster, with stunning visuals and a gripping narrative. 🛳️ A VR room where you’re transported to the opulent world of the Titanic’s first-class passengers, experiencing the luxury and grandeur firsthand. 🛳️ 300 square meters of a digital universe that guides you on a tour through the ship’s decks and interiors before taking you on a deep dive to the ocean floor where the Titanic now rests. It’s a blockbuster story retold in a way you’ve never experienced before. Of course, we’re eager to share the behind-the-scenes details of this colossal project — stay tuned as all the secrets and insights are coming soon!

We're preparing for a performance in Saudi Arabia! It was here that we created the country’s first dome cinema for the King Abdulaziz Camel Festival. In terms of popularity and importance in Saudi, this festival can be compared to Formula 1. As with our other projects, we used multimedia technology to deliver a powerful visual narrative. Magrifa Kamiyeva, SILA SVETA’s producer for the MENA region, knows exactly how to make this work. Since 2021, she’s been involved in major projects across the region, including multimedia shows at the FIFA World Cup 2022 closing ceremony and the AFC Asian Cup 2023 opening ceremony. On September 12, at the Saudi Event Show 2024 in Riyadh, Magrifa will be presenting on "How Multimedia Technologies Help to Tell the Story?". By the way, registration for the event is free. Come join us! https://lnkd.in/dyRiuKPK