SimpsonScarborough

October is LGBTQIA+ History Month, a time to celebrate the contributions and resilience of the community. As we reflect on this significance, we must consider its implications for higher education. Creating genuinely safe and welcoming spaces for all students isn’t merely good practice; it’s our responsibility. Our Queer Employee Resource Group offers powerful insights on the importance of honoring history and identity in our work. Imagine a learning environment where everyone can thrive as their authentic selves, free from judgment. This vision isn’t just an ideal; it’s a goal we must actively pursue.

Last week, we gathered for an all-agency retreat that was nothing short of extraordinary. Together, we embarked on an adventure through the vibrant streets of Chicago, where creativity and camaraderie intertwined in a celebration of our shared mission. From making new connections to seeing a highlight reel of new client work, we celebrated not only our achievements but also the collaborative spirit that drives us forward. Let's also take a second to appreciate the shock of seeing everyone’s true heights. Who knew Zoom was so misleading? All in all, it was a successful retreat that left us with strengthened bonds, and more merch than we knew what to do with (special shout out to the foam finger)! #WeSayHomecoming

SimpsonScarborough is heading to Vegas! 🎉 We're excited to attend the American Marketing Association Symposium for the Marketing of Higher Education on November 10-13. It’s the perfect opportunity to connect, collaborate, and dive deep into the strategies shaping the future of higher education marketing. We’re also thrilled to co-present two sessions during the conference, featuring case studies from our partners at California State University, Chico, the University of Michigan, and Baylor University. If you're attending, let’s connect and elevate the conversation around what’s next in our industry. We'll see you there! https://lnkd.in/ekxQvuuj

Yesterday was spent in session, learning from each other, reinforcing our company culture, celebrating ourselves, and having a lot of fun. More to come today! #WeSayHomecoming

We kicked off our agency Homecoming in style last night with a Pep Rally to remember. We said hello to old colleagues and made connections with our newest team members. Shout out to The Gwen Chicago for their amazing hospitality for our group. More to come as #WeSayHomecoming!

We’re looking forward to welcoming our agency to Chicago for a in-person Homecoming! Be sure to follow along on our Instagram page(@simpsonscarborough) to see what we’ll be up to in the Windy City. #WeSayHomecoming

We’re Hiring! At SimpsonScarborough, we believe that education sharpens everything we do—and we’re looking for sharp minds to join our growing team. If you're passionate about pushing boundaries, delivering results, and making an impact in the higher ed space, we want to hear from you. Ready to make your mark? Check out our open positions and apply today! https://bit.ly/4dIRUop

Subdomains: The Gift That Keeps on Giving (Confusion)   Ah, subdomains—those charming little detours on university websites! If your main site isn’t the first stop, you might be sending prospective students on a treasure hunt for info they shouldn’t have to chase down.   Lex Hade, AVP of Interactive, gives us her subject matter expert opinion on how subdomains and decentralized content can hurt a university's institutional website, and why it may be wise to consolidate your websites and centralize your content. Read more here → https://lnkd.in/ghscDSx6

As we mark Hispanic Heritage Month, we pause to recognize the countless contributions of Hispanic and Latinx communities to our society. Their stories and experiences are woven into the fabric of our institutions we serve and shape the work we do every day. Our commitment goes beyond acknowledgment — by continuing to partner with institutions that support and empower Hispanic students, we strive to contribute to a future where every story is heard and valued. In every campaign, every strategy we craft, we feel the pulse of these students, these stories. To the universities that hold space for these voices, we see the weight of your work, and we are humbled to carry some of it with you.

Finishing off the week with another campus visit to brag about! This time, our team took their talents to Sam Houston State University and met with over 100 participants, including students, cabinet members, deans, and spent the day immersing them in how a brand world works and can be brought to life. We even got the chance to meet with a marketing consulting class, who were basically the Gen Z Avengers of branding. Overall, it was great to see the SHSU community come out and embrace new identity!