Siro’s cover photo
Siro

Siro

Software Development

New York, NY 2,342 followers

AI coaching for field sales

About us

Siro records and transcribes face-to-face conversations to unlock missing revenue with AI. Leadership teams use Siro for strategic insight to understand what is happening in the field. Reps and technicians use Siro to build successful habits by listening to real examples from top performers on their own team. Proud to be an Alchemist Accelerator and Grand Central Tech company. Backed by CRV, Fika, and Index.

Website
http://siro.ai
Industry
Software Development
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2020

Locations

Employees at Siro

Updates

  • View organization page for Siro

    2,342 followers

    Accurate speech transcription is mission-critical for Siro. Without it, our platform wouldn’t deliver the coaching insights sales teams rely on. That’s why we partnered with AssemblyAI. Their best-in-class speech recognition enables Siro to transcribe sales conversations with incredible accuracy—even in tough, real-world conditions. We’re building the future of in-person sales, and AssemblyAI is a key piece of that puzzle. Check out the full story below. Thanks to Dylan Fox and the AssemblyAI team for their partnership!

    View profile for Dylan Fox

    Founder/CEO - AssemblyAI

    Siro is helping field sales reps earn +$20K per quarter with AI. This is why they're growing 5x YoY 🚀 Raised $25M from top investors 💸 And recently announced a major partnership with ServiceTitan 🛠️ Coaching field sales reps has traditionally been really hard. With AI...Siro has been able to help field sales reps get the coaching they need right after customer visits. Really fortunate to be working with the awesome team at Siro and Jake Cronin! Full story we did with Siro is in the comments 👇 👇

  • View organization page for Siro

    2,342 followers

    In just over an hour, we are teaming up with Balto and Great Day Improvements, LLC to dive into the insights you can unlock by recording and analyzing sales conversations. It's not too late to register! ⤵️

    View organization page for Balto

    9,146 followers

    Are you getting insights from every customer conversation? Not figuratively —every conversation? Find out how in tomorrow's webinar with Great Day Improvements, LLC and Siro. Register at the link below!

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  • View organization page for Siro

    2,342 followers

    Most reps get coaching—but not nearly enough. A few role-plays when they start, a ridealong every few months, and that’s it. Siro changes that. Our CEO, Jake Cronin, joined the Owned & Operated podcast to break down how AI is transforming sales training—giving reps real-time coaching, surfacing game-changing insights for leadership, and closing the feedback loop that’s been missing for decades. Now, reps get instant curbside coaching after every conversation, plus peer-to-peer learning to hear what great sounds like. And for sales leaders? No more guesswork—just real data to make decisions that actually move the needle. Huge thanks to the O&O team for having Jake on. Check out the episode below ⤵️ #SalesRecording #AISalesCoaching #Siro

  • View organization page for Siro

    2,342 followers

    We are #hiring! Explore our open roles across engineering, data, marketing, and finance below ⬇️

    View profile for Mila Sheeline

    Operations @ Siro

    Siro is growing FAST! 🚀 To hit our ambitious 2025 goals, we are hiring for a bunch of high-impact roles. Reach out if you're excited to join an awesome team bringing AI-powered intelligence to in-person sales. 🧠 Senior Data Scientist: Unlock insights from a unique dataset of millions of field sales conversations while driving Siro-wide data strategy and experimentation culture. 💻 Full-stack Engineer: Build with modern tech (React Native, TypeScript, GCP) while solving complex problems at the intersection of AI and sales. ✍️ Content Marketer: Produce both video and written content while implementing the 'They Ask, You Answer' framework to drive growth. 📈 Finance & Ops Manager: Drive our financial strategy and operational excellence. See all jobs here!: https://lnkd.in/e6VgmZGY #hiring #startup #datascience #fullstackengineer

  • View organization page for Siro

    2,342 followers

    Your customer conversations are a gold mine. Are you digging in? For the first time, AI is giving sales leaders unprecedented visibility into what’s really happening in their calls. And the insights are impossible to ignore. 🔹 Where deals are slipping through the cracks 🔹 The exact coaching opportunities your team needs 🔹 The hidden trends shaping top sales teams At this point, not using this data means leaving revenue on the table. Join leaders from Siro, Balto, and Great Day Improvements for a conversation on how AI is turning sales calls into actionable insights that drive real growth. Register here: https://lnkd.in/dQMUsZce #SalesCoaching #AI #SalesRecording

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  • View organization page for Siro

    2,342 followers

    2024 was a pivotal year for Siro, defined by groundbreaking innovations, strategic partnerships, and a growing team dedicated to empowering in-person sales and service professionals. Here are 5 key milestones that set the stage for an even bigger 2025: ☑️ Created Sales Pro with ServiceTitan, helping more contractors to master their craft and achieve their goals. ☑️ Launched Ask Siro, an AI-powered tool that analyzes conversations and provides actionable sales coaching. ☑️ Welcomed Great Day Improvements—one of the largest and most respected home improvement companies in the U.S.—as a customer. ☑️ Doubled our team to better serve and support our growing customer base. ☑️ Built and strengthened partnerships with key organizations, including Leap, SalesRabbit, Grosso University, and more. What a year it’s been! Dive deeper into how these milestones are driving our mission to provide personalized coaching to all in-person sales and service teams, making sales the most accessible path to financial freedom: https://lnkd.in/eXgXX328 #Siro #SalesRecording #AiSalesCoaching

  • View organization page for Siro

    2,342 followers

    The gold standard for improving sales skills: Prep, record, review, get feedback, repeat. As our Co-CEO Jake Cronin explains in the video, this cycle is the key to sales mastery. Siro makes it seamless: ✔️ Prep for your sales meeting. ✔️ Record the conversation. ✔️ Review the recording to identify 2-3 moments for improvement. ✔️ Get feedback from a sales coach or top-performing rep. ✔️ Role-play and refine your pitch. This is how top performers grow—and how Siro helps you replicate their success. #SalesCoaching #SalesRecording #Siro

  • View organization page for Siro

    2,342 followers

    Congratulations to our partner ServiceTitan ($TTAN) on this incredible milestone! It is an honor to work alongside a team so deeply committed to empowering contractors, elevating the trades, and building the future for hardworking professionals everywhere. #DayOfTheTrades #SalesPro

    View organization page for Nasdaq

    524,926 followers

    👷🏽 Built for the Trades. 🛠️ ServiceTitan is the top software for home and commercial service contractors. Today, they launch the inaugural #DayOfTheTrades, in honor of tradespeople everywhere. 🪜Congrats on your #IPO, and welcome to the #NasdaqListed family, $TTAN!

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  • View organization page for Siro

    2,342 followers

    We're excited to announce a new partnership between Siro and Badger Maps. Badger Maps is built for field sales and service teams in industries like Manufacturing, Distribution, Healthcare, Business Services, and more. Why Did We Partner? We know that field sales and service people face unique challenges—managing extensive territories, optimizing routes, and keeping track of countless customer interactions. That's why we've partnered with Badger Maps to provide a seamless solution that enhances productivity and drives growth. By combining Siro’s advanced sales recording tools with Badger Maps' leading route optimization and customer management capabilities, we’re helping your team achieve more with less effort. What’s in it for You? Improve Sales Team Performance:  Boost sales by over 56% and reduce drive time by 25%, allowing your team to focus on what matters—building relationships and closing deals. Reduce Turnover & Training Costs:  Decrease sales training time by 50% and lower turnover by 60%, so you can invest more in growing your business. Our cohesive products: ✔️ Map, route, schedule, and record all your customer interactions from a single, intuitive app flow. ✔️ Filter, colorize, and mass update information to maintain seamless communication with your customers. ✔️ Automatically sync data with your CRM through Check-ins, capturing field intelligence in real-time to enhance decision-making. Discover how our combined solutions can drive your field sales and service success: https://lnkd.in/gRTw4qn5

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Funding

Siro 3 total rounds

Last Round

Series A

US$ 14.0M

See more info on crunchbase