After six years in the marketplace—five if you consider the untimely and sad death of our copacker—and countless hours dedicated to strategy, the 4 Ps, sampling, consumer panels, refinement, packaging changes, customer meetings, team building, channel testing, competitor research, and trialing different merchandising strategies, we finally have the confidence to enter the national marketplace with our unique and patent-pending offering.
In a world of smoke and mirrors, where true and durable value isn't always clear, it's understandable when people ask, "How much are you actually doing in Santa Cruz?" The answer is "THE MOST" The picture of Jonathan in the walk-in freezer with a whole round tuna the size of his body illustrates our commitment (thank you Kevin Painchaud Jessica M. Pasko) Our innovative approach to delivering value to American fish in America shouldn't be seen as disruptive, but globalization, extractive paradigms, and a loss of community focus have made it so.
Yet, a few of us around the country are working hard and taking big risks to try to change that. You can help by buying and celebrating American seafood. With 98%+ sustainable catch by weight, you can feel confident that caught and processed in the USA is a vote for the planet and for a healthier America.
Huge thanks to the brilliant and dedicated people who show up at the plant every day, and our incredible partners that help us bridge the gap between risk and reward (financial and impact). We've made significant progress on an undoubtedly challenging journey with many more peaks to climb.
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