SmarTech

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. 

🚨 Attention, Marketers! 🚨 Feeling the heat from the third-party cookie apocalypse? 🌐🍪 Don’t sweat it—we’ve got you covered! Join us in our latest podcast episode as we dive deep into the wild world of marketing attribution with industry pros Bryan Butler and Zeke Camusio. 🎙️ Whether you’re trying to make sense of Google Analytics, scrambling to save your Facebook ad performance, or just wondering how to keep your ROAS in check, this episode is packed with the insights you need to stay ahead of the game. But wait, there’s more! 🛠️ We’re also giving away our FREE Digital Marketing Handbook—your ultimate guide to navigating the post-cookie world. Whether you’re a seasoned pro or just getting started, this handbook contains tips, tricks, and strategies to help you optimize your marketing efforts and crush your goals. 🎧 Tune in now and download your free handbook here: https://lnkd.in/gqTQ64SE Let’s tackle this new era of digital marketing together! 🚀 #DigitalMarketing #Podcast #MarketingStrategy #PrivacyFirst #ROAS #MarketingAttribution #GoogleAnalytics #FreeDownload

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter.

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in.

The secret's out: behind every “How do they do it all?” SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down.

I remember the day I decided to take the leap into full-time self-employment. I’d been juggling a corporate job and freelance work on the side for months and, despite putting in double the hours at my corporate gig, was earning only half of what my freelance work brought in.

How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. https://lnkd.in/gvV-kTM

Albert Einstein once said, “In the middle of difficulty lies opportunity.”

What does it take to become an expert salesperson? Over the course of my career, I’ve found that the best sales leaders are the ones who learn how to improve their sales skills continuously throughout their careers.