SMASH

Wondering how AI can help or harm your marketing strategies? Lacey Reichwald’s session explores the impact of AI in three key areas of senior care marketing: search and online visibility, collaboration with teams and agencies, and in-house task simplification. Learn how strategic, ethical AI integration can enhance your marketing efforts and drive efficiencies and results. “Smart Integration of AI in Senior Care Content Marketing” is another session in the Marketing Strategy and Management track. Read more about the other sessions here: https://bit.ly/3WGvQ7c #SeniorCare #SeniorLiving #Summit #SMASH2024 #Conference #MarketStrategy Aha Media Group

What are the most common pitfalls our industry faces when negotiating managed care contracts? In today’s competitive healthcare landscape, maximizing revenue through managed care contracts is essential. Susie Mix’s session will delve into practical strategies to elevate reimbursement rates, offering you actionable insights and tools to enhance your organization's financial performance. With this foundational knowledge, we’ll explore the dual pillars of success in managed care: securing higher contract rates and optimizing patient management. “Tactical Approaches to Getting more and Giving less in Managed Care Contracts” is one session in the Post Acute Sales track this year. Check out the other sessions in the track here: https://bit.ly/4cgyjv1 #SeniorCare #SeniorLiving #Summit #SMASH2024 #Conference #PostAcuteSales @Mix Solutions Inc

Looking for speaking opportunities? Deadline is coming up for Senior Living Executive Conference. Check it out below.

How can you tell if your community’s brand is memorable enough to stand out from the crowd? Join FIVE19’s CEO and founder, Derek Machado, as he shares his agency’s philosophy on the importance of brand authenticity and the essential strategies for building and differentiating a community’s brand. Additionally, hear from provider partner, Laura Jones, of Pinnacle Living, on how taking bold steps outside their brand’s comfort zone led to a historical sales and marketing performance year for their four Virginia communities. You can find “Why AI Needs Authenticity: Building a True Brand for Better Marketing” under the full agenda here: https://bit.ly/4cGSe6J #SeniorCare #SeniorLiving #Summit #SMASH2024 #Conference #AI 

Anyone else as excited as we are for SMASH 2024? We know our Platinum sponsor, Aline, is. Aline’s all-in-one operating system serves sales, operations, and clinical teams in more than 5,700 communities across the senior living, post-acute, and home care sectors. Check out their website! www.alineops.com Brad Frasher #SMASH2024 #SeniorLiving #SalesandMarketing

How can you invest your marketing dollars and energy appropriately across your portfolio of SNFs? Join Stewart Gandolf, CEO of Healthcare Success, as he shares marketing best practices such as SEO strategies to dominate Google's first page, reduce your reliance on referral services, and how to advertise on Google, Facebook, YouTube, and traditional media. “Ensure a Healthy Bottom Line With the Marketing ‘Minimum Daily Requirement’” is part of the Post Acute Sales track at SMASH 2024! Read about the other sessions here: https://bit.ly/4cgyjv1 #SeniorCare #SeniorLiving #Summit #SMASH2024 #Conference #PostAcuteSales

📅Reminder: SMASH is approaching fast! Thank you Patriot Angels for being a 2024 Platinum sponsor. Patriot Angels serves senior living providers and private clients by helping them navigate through the overwhelming and complex process of applying for Aid and Attendance. Read up on their story over at their website. www.patriotangels.com #SMASH2024 #SeniorLiving #SalesandMarketing 

SMASH will be here before you know it! We welcome back FURTHER as our Diamond Premier sponsor. FURTHER drives more move-ins for senior living operators through industry leading, AI powered prospect engagement technology. Check out their website! www.talkfurther.com Wes Fuller, James Johnson, Thomas Bierlein, Shelane Barrett #SMASH2024 #SeniorLiving #SalesandMarketing #AI #ArtificialIntelligence

Whether you’re a small business owner, marketer, or SEO enthusiast, this session is your passport to staying ahead of the curve and harnessing the power of local search to drive business growth. Led by Dane Saville, this session will explore emerging trends, technologies, and best practices that are shaping local SEO. From the rise of voice search to the ever-important hyper-local targeting, you’ll learn how to adapt and thrive in this dynamic digital environment. “Understanding the Algorithm: A Crash Course on Local SEO” is a part of the Marketing Strategy and Management track. Read more about the different sessions here: https://bit.ly/3WGvQ7c #SeniorCare #SeniorLiving #Summit #SMASH2024 #Conference #MarketStrategy SearchLab

With the AI craze in full swing, one of the most common questions among Senior Living Marketing & Sales leaders are: Should I be using AI? If so, how? Sam T.’s hands-on workshop provides a crash course - highlighting 8 real-world applications of AI, ranging from audience research & insights to automating reporting & optimization. You can find “AI Unleashed: Practical Applications for Senior Living Marketing & Sales Leaders” under the full agenda here: https://bit.ly/4cGSe6J #SeniorCare #SeniorLiving #Summit #SMASH2024 #Conference #AI Warschawski