Smith Publicity, Inc.

BUSINESS BOOK ROI STUDY WEBINAR TODAY! In her latest edition of The Hot Sheet, publishing industry leader Jane Friedman spoke with Josh Bernoff, bestselling author of "Build a Better Business Book" and former Forrester Research SVP, on the data uncovered as part of the new Business Book Author ROI Study. Their conversation dove into this survey that focuses on business books and the research showing, "a new and strong effort to capture what business authors earn and how they earn it." Today, Marissa Eigenbrood will be hosting a webinar--with Josh leading the discussion--alongside industry experts Naren Aryal, Dan Gerstein, and Peter Winick on the key strategies uncovered in the data that made a difference in the success of publishing a business book. 🌟 We invite you to join the webinar today--October 24 at 1:00ET--or sign up to receive the recording! 🌟 https://lnkd.in/e-PGsW3a Amplify Publishing Group Gotham Ghostwriters Smith Publicity, Inc. Thought Leadership Leverage

Thanks Andrew Bauld for interviewing me in your article for School Library Journal!

Just got the scoop from my colleagues Kellie Rendina Mench and Andrea Kiliany Thatcher, who recently attended the Novelists, Inc. conference. Here’s what they brought back to supercharge your book marketing strategy as a fiction author: • 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 This year's conference theme was BALANCE, emphasizing the need for authors to avoid spreading themselves too thin. The advice? Master two or three marketing tactics rather than dabbling in too many. This focused approach helps prevent burnout and allows for more impactful connections with your audience. • 𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 In an era where social media platforms can shift or shut down, owning your email list is golden. Written Word Media laid out some stellar strategies for growing your list, such as newsletter swaps with tools like BookFunnel LLC and enhancing the back matter of your books with incentives. Popular platforms like MailerLite or Mailchimp are highly recommended for managing these campaigns. • 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐃𝐢𝐫𝐞𝐜𝐭 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 As online retailers take larger cuts, direct selling has shot up in value for authors. Damon Courtney from BookFunnel shared insights on how to connect directly with your readers. Key tactics include maintaining a robust mailing list, offering all book formats, and using special promotions like free ebook coupons or limited-time offers. For the truly ambitious, crowdfunding platforms like Kickstarter provide a unique way to offer exclusive content or merchandise. Remember, while exploring these strategies, focus on what works best for you—quality over quantity is the mantra for sustainable success in author marketing. #Publishing #Author #Marketing #Leadership #MarketingStrategy #BookLaunch

One of my favorite benefits of working with business authors is the ability to continue my own education as a CEO. I am able to learn from the best. I was recently asked about Smith Publicity, Inc.'s hybrid, remote, in office work philosophies by Gene Marks CPA writing for The Philadelphia Inquirer. In reflecting on our management perspective, I realize that I have been greatly influenced by dear clients who are outstanding experts in teamwork, leadership, mentorship, and building a strong, inclusive company cultures. I often hear their words in my head as I think through strategy, communication, and leadership decisions. Here are a few of our clients whose books, themes, and advice have personally shaped me, and whose work I continue to revisit for insights: Joe Mull M.Ed, CSP, Morag Barrett, John Baldoni, Tricia Montalvo Timm, 📚 Michael Bungay Stanier, Shellye Archambeau, Heidi K. Gardner, Friederike Fabritius, Robert Glazer, Tony Martignetti, MBA, PCC, Shane Cragun, Kate Sweetman, Beth Noymer Levine, Dan Pontefract Thank you all! 📚 https://lnkd.in/esarPBSN

Reflecting on the past year, I've realized how much my leadership style at Smith Publicity has transformed. Just over a year back from maternity leave, and it's not just about managing a growing team anymore—it's about leading with a more focused vision. I've been fortunate to attend several leadership conferences recently, meeting incredible people who have pushed me to think bigger—about what Smith could become in the next 5, 10, or 15 years. It's been about truly listening to our authors, understanding their pain points, and anticipating their needs not just now but well into the future. This shift in perspective has made me more decisive. There’s a real thrill in mapping out new services or finding the right people to bring our visions to life. But with that comes the responsibility of tough choices—like figuring out what we need to 𝒔𝒕𝒐𝒑 doing to make room for what will drive us forward. Trying to balance day-to-day responsibilities with big-picture thinking is a challenge. It's easy to get caught up in the whirlwind of immediate tasks and client needs. Yet, finding time to focus on strategic, long-term goals is crucial. It’s about ensuring that while we’re deep in the weeds, we don’t lose sight of the horizon. The past year has been a mix of excitement and nerves, as every step into new territory requires both courage and caution. But I believe this is how we stay relevant and proactive in a rapidly changing industry. As I continue to grow in my role, I’m eager to keep pushing boundaries and shaping a future where Smith Publicity, Inc. not only adapts but leads the way in innovative book marketing. What’s been an “aha moment” in your leadership style over the past year? I’m always interested in new insights from you all! #marketing #leadership #author #inspiration #innovation