SociosPR

We are celebrating our client, Liliana Bernal, with Balanced Diversity! Liliana Bernal, in collaboration with Criss Madrigal, has co-authored the book 'Latinas Rising.' This insightful work delves into the themes of generational chains, becoming industry change-makers, and features inspirational stories for Latinas and beyond. We extend our heartfelt congratulations to Liliana on this remarkable achievement. Her success serves as a true inspiration to us all! The book is available for purchase at this link: https://buff.ly/3YzY5qs #LatinasRising #WomenAuthors

We're excited to share our recent collab with our client Visit Sacramento on their Neighborhood Series. Our team had the privilege of documenting Latino-owned businesses and their unique stories and contributions to Sacramento's diverse economic landscape. This project exemplifies our commitment to culturally relevant stories. Behind the scenes: 🗣️Captured authentic narratives of local Latino entrepreneurs. 🥓 Explored traditional culinary techniques, including chicharron preparation 🌮Savored some of the best pupusas, pozole, and tacos! 🍹Showcased unique drinks with Latino ingredients This initiative is more than just work; it's a celebration of culture, community, and the entrepreneurial spirit that defines Northgate. #VisitSacramento #NeiborhoodSeries #BehindTheScenes #SociosPR #OurPartner

Effective multicultural communication helps us navigate global markets, create inclusive workplaces, and develop empathy-driven solutions. But it is not all about business—multicultural communication adds depth to our personal lives, expands our perspectives, and fosters meaningful connections across cultures. Fun Fact: SociosPR is the only multicultural agency in the Sacramento region! We're all about spreading the word about why this matters, especially for our diverse communities. It is our job to work and spread awareness about the importance of multicultural communications. 🌎 Are you applying multiculturalism to your communications? We want to know 👇🏻 #MulticulturalCommunications #SociosPR #Sacramento

The future of marketing is here, and our founder, Lilly Cortes Wyatt, is at the forefront! She'll share ALL multicultural marketing insights at 'Evolve: Strategic Marketing for 2025 and Beyond,' hosted by the Sacramento Valley AMA. 📅 Monday, December 2 ⏰ Time: 5:30 - 8:30 pm PST  📍 PBS KVIE, 2030 West El Camino Avenue, Sacramento, CA 95833 Connect with top professionals, gain actionable strategies, and enjoy networking sessions. Whether you're in marketing communications or want to network, this event is your gateway to marketing knowledge.  Secure your place now at this link: https://buff.ly/3A6Z2gp  #MulticulturalMarketing #EvolveConference #SociosPR #Sacramento

📢 Proud to support AB 1511 and Governor Newsom's commitment to Ethnic and Community Media! As one of the few Latina-owned PR and communications agencies in California, I know firsthand how crucial it is to have media that speaks to our communities and reflects our rich diversity. The signing of AB 1511 is a landmark moment for California’s ethnic and community media outlets, providing them with the resources needed to thrive. This legislation isn’t just about advertising; it’s about ensuring our stories, voices, and cultural nuances are represented in the media landscape. By requiring state agencies to increase their advertising spending in diverse media outlets, we’re paving the way for a more inclusive, equitable media environment that serves all Californians. Our team is thrilled to see this progressive step and are committed to supporting the state and our partners in leveraging this new legislation for the benefit of our communities. #AB1511 #LatinaOwned #EthnicMedia #CommunityMedia #InclusiveCommunications #PRstrategy #LatinasinPR

We are wholeheartedly committed to our partnership with Visit Sacramento and eagerly anticipate further collaboration with Mike and his team in the upcoming years to enhance the diverse offerings of Sacramento. We extend our gratitude to Mike for his continuous support and dedication! This partnership has been instrumental in boosting tourism in Sacramento, with a significant increase in visitors year over year. Together, we are shaping the future of Sacramento's tourism industry and setting new standards for PR partnerships in the region. #ExploreSacramento #CommunitySupport #sacramentoexperience

Latinas are making huge strides and impacting the world in amazing ways! They are achieving historic feats in Congress and taking the lead in Fortune 200 companies. These unstoppable mujeres are truly incredible. Let's celebrate and recognize the great mujeres who are breaking barriers and shaping the future! 🌟 Explore their inspiring stories in this link: https://buff.ly/4e7LRuv Tag a Latina who is making a difference and share why she is absolutely amazing! #RisingLatinas #bigmoves #mujeres

As public relations professionals, adaptability and stepping out of our comfort zones are often part of the job. Recently, one of our exceptional account managers, @Lizelda Lopez, demonstrated this perfectly. Univision 34 in Los Angeles called upon her at the last minute to conduct an interview when our "on-the-record" spokesperson was unexpectedly unavailable. Lizelda not only stepped up but excelled, effectively sharing key insights about our newest partner, the California Department of Aging, and its CalGrows program, highlighting the urgent need for caregivers across the state. In just two weeks, our proactive media outreach resulted in over 32 articles statewide, reaching various outlets, including mainstream, Spanish-language, and AANHPI media, with a combined reach of 7.68 million people. Our media relations efforts were so successful that we had to temporarily pause outreach due to the overwhelming response the program received. We love what we do and thrive on creating meaningful conversations that elevate awareness, connect with audiences, and drive impactful results. This is a win in our books and a testament to the power of flexibility and expertise in media relations. #MediaRelations #PRWins #CaliforniaDepartmentOfAging #CalGrows #SociosPR #Caregiving #bilingual #LatinasinPR

Today, we commemorate Mexico's Independence Day. 🎉 It is an occasion to honor Mexico's rich culture and vibrant spirit. Let's embrace the festivities by exclaiming '¡Viva!' and ensuring that this Independence Day is truly enjoyable. How are you celebrating today? #VivaMexico #IndependeceDay

It's Positive Thinking Day! 🌟 Take a moment to pause, breathe, and fill your mind with optimistic thoughts. Maintaining a positive mindset in the face of challenges can significantly impact outcomes! Let us seize the opportunities presented today, this week, and throughout the year. Share an uplifting thought with us or extend this message to others to brighten their day. ✨ #PositiveThinkingDay #Positive #Gratitude