Sounds Profitable

🎙𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐞𝐫𝐬!!! 𝐘𝐨𝐮'𝐥𝐥 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐛𝐫𝐚𝐧𝐝-𝐬𝐩𝐚𝐧𝐤𝐢𝐧𝐠 𝐧𝐞𝐰 𝐛𝐨𝐨𝐤 𝐟𝐫𝐨𝐦 Tom Webster 𝐨𝐟 Sounds Profitable! "𝐓𝐡𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐈𝐬 𝐋𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠: 𝐀 𝐋𝐢𝐭𝐭𝐥𝐞 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐁𝐢𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭" isn't focused on how to create a podcast but rather provides valuable insights on improving your existing podcast. The reviews have been great! I've ordered a copy myself and I don't even have a podcast, hahaha, but I know I'll relate to the core message of this book. As I consult with hosts on how to improve their branding, visibility, and connection I know this book will be of value. And hey - let's support independent bookstores! The below link gets more into the hands of Tom and a small bit goes to Podnews who provide an excellent resource through their daily e-newsletter that I learned about this from in the first place! 📖: https://lnkd.in/ge6C5hH2

Here's what you need to know for this week in the business of podcasting: A Q2 advertising roundup. Newly-minted ethics guidelines for #generativeAI in #advertising. Google set to (maybe) keep cookies. And why influencers are upping their rates. The Download Recap is brought to you by Podscribe. Our audiograms are made possible by Wavve.co. And our podcast recordings are done with Nomono microphones. Catch the rest of the episode, find links to every story covered, and subscribe for future editions, all on our site: https://lnkd.in/gWnvRKju

Here's what you need to know for this week in the business of podcasting: A newly branded Spotify ads manager. A roundup of Q2 earnings. And what Black podcast fans are listening to by Jeff Vidler. The Download is brought to you by Spreaker. Our audiograms are made possible by Wavve.co. And our podcast recordings are done with Nomono microphones. Catch the rest of the episode and links to all stories covered on our site: https://lnkd.in/gEi7QX2f

Ask any media consumer how much they skip ads, and they will tell you a lot! After all, no one wants to admit they love ads! But ask a podcast listener a more specific question, and you’ll see a different result: they are paying attention. Dive into the full report: https://lnkd.in/dNM_8Vut #Podcasting #PodcastAds #Advertising

Here's what you need to know for this week in the business of podcasting: Google has announced they are considering not formally killing off the third party cookie. Spotify reports Q2 earnings. And what is MMM? by Michael Burgi and Antoinette S. The Download is brought to you by Spreaker. Our audiograms are made possible by Wavve.co. And our podcast recordings are done with Nomono microphones. Catch the rest of the episode and links to all stories covered on our site: https://lnkd.in/gUr9RtDq

Here's what you need to know for this week in the business of podcasting: New ethics guides for generative AI in advertising. Audio's role in women's sports fandom by William Bradley and Catherine Perloff. And a check-in with ads on Netflix by Chris Pash OAM. The Download is brought to you by Spreaker. Our audiograms are made possible by Wavve.co. And our podcast recordings are done with Nomono microphones. Catch the rest of the episode and links to all stories covered on our site: https://lnkd.in/gdwfFih2

Video podcast viewers and audio podcast listeners aren’t different people - they are the same people, choosing the same content in many cases, in different environments. Dive deeper: https://lnkd.in/dMgcbMXu #VideoPodcasting #Podcasting #PodcastIndustry

Here's what you need to know for today in the business of podcasting: How partnerships between athletes and brands are beginning to resemble influencer deals by Sam Bradley. A new podcast for the Deaf/HoH community. And why your podcast could use an edit by our very own Tom Webster. The Download is brought to you by Spreaker. Our audiograms are made possible by Wavve.co. And our podcast recordings are done with Nomono microphones. Catch the rest of the episode and links to all stories covered on our site: https://lnkd.in/gd-itmhj

Not all audiences are the same! The podcast audience pays attention to brand messaging, and is moved to act on those messages, because they are paying attention. Go deeper: https://lnkd.in/dNM_8Vut #PodcastIndustry #PodcastAdvertising #BrandAwareness #Podcasting

Here's what you need to know for today in the business of podcasting: iHeartMedia is Australia’s #1 podcast publisher for 50th time! Why ad buyers are going programmatic. And increases in podcast accessibility. The Download is brought to you by Spreaker. Our audiograms are made possible by Wavve.co. And our podcast recordings are done with Nomono microphones. Catch the rest of the episode and links to all stories covered on our site: https://lnkd.in/gaPKmkVn