Source Communications

It was so great to play a part in putting this event together. A huge thank you to Marie E. DeParis and Ken Schoen for creating this relationship as part of this year's Carelon Behavioral Health and SNY partnership.

🎉 Celebrating 40 Years of Source Communications! Source Communications is 40 years young! The agency began in 1984 as a dream by myself and business partner barry bluestein to have “our own thing”, work with great clients (if we could find any to trust us) and figure it out as we go. We had no seed money, no angel money, and no investors. In fact, we really had nothing. Barry and I cobbled together $250 each and bought a used IBM Selectric Typewriter, a phone answering machine, business cards, letterhead and rented a PO Box. My townhouse kitchen table was our office. We were crazy! We both left great full-time jobs in the New York media world and thought “what the hell, if we fail, we can always go back and get jobs”. Well, 40 years later, we are still here and never had to go back and get jobs. It has been a roller coaster ride for sure, but a fabulous one with so many more thrills than chills. I attribute our success to 5 key principles: • 𝗣𝗮𝘀𝘀𝗶𝗼𝗻. For our clients and our people. • 𝗣𝗲𝗼𝗽𝗹𝗲. Talented, creative, strategic, independent, collaborative, caring, empathetic. Just so damn smart and good souls. • 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆. We have always treated our people, clients, media partners, sports industry partners and vendors the way they deserve to be treated and the way I want us to be treated. Honestly, transparently, fairly, and respectfully. We do the right thing. Always. • 𝗧𝗲𝗻𝗮𝗰𝗶𝘁𝘆. We always get the job done. On time and on budget. We figure it out. Never stop until it is perfect. This attitude permeates through every person at the agency. • 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆. Ask questions, dig deep, understand goals, objectives, business direction. Ask again. Get to know what makes people who they are. The strategy and the work are better the more you know.   This is a pivotal moment in our history, and I couldn’t be more excited as we start our next 40 years of business. I am as passionate as ever to grow Source because I know how good we are and feel so confident in how we bring solutions to help grow our clients’ businesses. If you want to be part of our story, whether as a client partner, team member, vendor or just a friend – we are open for business. Let’s begin the conversation. Please message me here or reach out directly via email at Lrothstein@sourcead.com.

Major League Baseball (MLB) & CohnReznick LLP's #BusinessofBaseball series is now in its 5th season! The content goes behind the scenes of MLB to feature the latest initiatives that puts the league at the forefront. CohnReznick LLP continues to present this type of engaging content as part of its focus on the #BusinessofSports, showcasing the relevance of the issues and opportunities the sports industry tackles to the ones faced by C-Suite executives in any industry. We at Source are excited to continue working with our great partners to develop more sports content in the future!

Driving growth is a key objective for any business. CohnReznick LLP provides insights and solutions for their clients, and we help build and amplify those insights through strategic sports marketing partnerships. The firm's Major League Baseball (MLB) partnership, and the creation of branded #BusinessofBaseball content is a great example of how sports can help drive growth.

One of the most exciting aspects of the Olympics is discovering sports we've never, or rarely, watched before. Every few years, we're introduced to events that captivate our attention and spark new interests. But why do these sports only seem to surface during the Olympic Games? Is it the rarity of these events that draws us in? Or is it the prestige and grandeur of the Olympics itself that makes them so intriguing? Imagine if these team handball, canoe slalom, table tennis, and countless others were available more often – would we still be as enthralled? The Olympics provide a unique platform that elevates lesser-known sports to global recognition. It's a testament to the power of the Games to bring diverse athletic pursuits into the spotlight, if only temporarily. What do you think? Would regular exposure to these sports sustain your interest, or does the Olympic context add that extra layer of allure? #Olympics #SportsDiscovery #SportsMarketing #SportsMedia

Activation of The Business of Golf partnership -- CohnReznick LLP and Golf Digest -- check out this interesting content series.

Just wanted to share all the exciting things that we have recently done at Meadowlands Racing & Entertainment. In addition to the best live harness racing and sports betting, our venue can host any type of private, public or corporate event that you can imagine! In the past few weeks alone, we have done multiple trade shows, a casino night, a project graduation, a corporate brunch, a dominos tournament and even a “surprise jumbotron celebration” to honor my twins birthday . . .plus many other gatherings where groups have enjoyed awesome food, drinks and entertainment. We are booking well into 4th quarter with many sporting events and holiday parties plus 2025 is already shaping up to be a great year! Visit playmeadowlands.com/party for details on our venue spaces and packages. And please reach out directly if I can assist you in bringing your next event to life.

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