SPACEWALK

Amazon's introduction of interactive and shoppable ad formats in the UK on #PrimeVideo is a signal that these formats are coming to the U.S. As Amazon is a significant driver of the adoption of new digital tactics, marketers should start preparing now for the increased use of #shoppablevideo in the competitive landscape. With the ability to enhance full-funnel engagement, these new ad formats will likely shape future strategies for advertisers looking to seamlessly bridge the gap between entertainment and shopping. #futureofshopping #digitaladvertising

Google's success has been driven by continual innovation and this example of improving on one aspect of the #onlineshopping experience demonstrates how even small, incremental #innovations can drive value and contribute to a larger innovation strategy.

Shoppable video ads create an opportunity for new strategies and tactics to be applied to video advertising to improve performance.   #ecommercemarketing #digitaladvertising #ecommerce

Kickstart your weekend with our #EcommerceEvolution - a curated roundup of the latest ecommerce innovations for you to watch, read, and listen to ⬇️ WATCH: The Future Commerce Podcast brings on Nilla Ali to explore the future of media, from personalized content and creative originality to the evolution of digital commerce and the implications of #AI in content creation. https://lnkd.in/ghXXS9PS READ: E.L.F. BEAUTY is expanding its E.l.f. Up! experience on Roblox by adding real-world commerce capabilities, powered by Walmart’s APIs. This initiative aims to increase engagement with Gen Z while also boosting their #innovative marketing efforts. https://lnkd.in/gw6qG3te LISTEN: In this episode of WWD Voices , Lauren Parker (Fairchild Studio) sits down with Danielle Schmelkin (J.Crew Group) to discuss the evolution of the CIO role, #digital transformation strategies, and more. https://lnkd.in/gtUEGyuw

Customer-driven #ecommerce experiences are a crucial component in driving #DTC growth. As seen with Levi Strauss & Co., by prioritizing modern consumer preferences, brands can achieve substantial rewards. CEO Michelle Gass shares, "our transformational pivot to operating as a [D2C]-first company is yielding positive results around the world giving me great confidence that we will achieve accelerated, profitable growth for the rest of the year and beyond." This directly aligns with research showing that 40% of consumers "are Click-and-Mortar™ shoppers, engaging both with digital technologies and the physical store." Not only does this underscore the strategic advantages of integrating ecommerce with physical #retail, but it shows the success found when prioritizing direct consumer engagement with strategic growth initiatives.

#Retail stores and #ecommerce must work hand in hand to succeed in today's #omnichannel market. As the CEO of Monos shares, "we’re seeing a lift of roughly 40% in eCommerce revenue just by having the store." This aligns with research that shows that "40% of consumers are Click-and-Mortar shoppers, opting for purchasing journeys that combine the in-store experience with digital convenience." Are you leveraging physical stores effectively to boost ecommerce sales?

Kickstart your weekend with our #EcommerceEvolution - a curated roundup of the latest ecommerce innovations for you to watch, read, and listen to ⬇️ WATCH: Building Brand Advocacy Podcast host Paul Archer is joined by Douglas Foulkes (Bazaarvoice) live from the Social Commerce Summit in New York to discuss the future of #socialcommerce, highlighting the importance of collaboration between social and #eCommerce teams to create seamless and #innovative customer experiences. https://lnkd.in/ggfZfJMa READ: TikTok marks a major milestone with its first $1 million shopping livestream with stormi steele (founder of Canvas Beauty) showcasing the platform's unique content-driven shopping experience and proving the potential of #live commerce in the U.S. https://lnkd.in/ekZa6z7X LISTEN: In this episode of Beyond the Inbox, host Sam Thomas Davies interviews Anna Van Dijk, (Founder of Lunchbox Mini and Crumbs Co.) who discusses the importance of customer #loyalty and emphasizes how personal connection encourages repeat purchases. https://lnkd.in/g6TcdsG4

Why brands should treat their product locators as a strategic element of their ecommerce experience and as an opportunity for innovation. #ecommerce #ecommercemarketing #retailinnovation #customerengagement 

It's encouraging to see global retailers like #Zara recognize the potential of livestream #shopping in Western markets. As live shopping continues its global evolution, it remains critical that brands recognize the significant differences between China and the West (and similarly the US and UK) and tailor their strategy for each market in order to cater to unique consumer preferences and behaviors. Rather than build off of what works in China, by embracing a domestic test and learn approach, brands can achieve more effective and resonant shopping experiences for local audiences and maximize their success with this new channel.

Kickstart your weekend with our #EcommerceEvolution - a curated roundup of the latest ecommerce innovations for you to watch, read, and listen to ⬇️ WATCH: The Unstoppable Marketer podcast, hosted by Trevor Crump and Mark Goldhardt, welcomes Alex McArthur (formerly Purple and Kizik) to share his journey from #computerscience to #digitalmarketing, offering insights on how innovative strategies and brand differentiation is vital to professional #growth. https://lnkd.in/gEsA6fmA READ: Lowe's Companies, Inc. aims to become the first retailer to offer an in-store experience powered by #applevisionpro, where customers can work with an associate to design their dream kitchens via a visually #immersive Lowe's Style Studio app. https://lnkd.in/e8VjZCpN LISTEN: Tune in to the The Ecommerce Braintrust podcast to hear host Julie Spear in conversation with Premier Nutrition: The Good Energy People's Alicia Ponzani about her transition from brand management to #ecommerce, the importance of evolving strategies, #socialcommerce, and #AI. https://lnkd.in/gHh_DR7Z