Spark Business Strategies

Female leaders in the cannabis space, please join us at our networking event, happening November 14th in Calgary. I am thrilled to be co-hosting this event with Marigold Marketing & PR, and look forward to catching up with some great people! We still have some tickets available, so please check the link and spread the word. https://lnkd.in/gwpExp5H Shout-out to event partners: Blunt Botanicals, Jane West, Canadian Cannabis Exchange, OB Consulting, Social Smoke, Mixed Sweet Media & Maggie Jane Marketing

According to a 2024 survey by Sprout Social, Inc., 89% of consumers say social media influences their holiday purchasing. Now is the time to bulk up your social media marketing and get your products in front of potential buyers. Source article by Sprout Social, Inc.: https://lnkd.in/gX8UnbsC

What a pleasant surprise to see that I \made the list of nominees for Marketer of the Year in the ADCANN Awards! The cannabis industry will always be one of my favourite landscapes to work in. 👩🏻💻 🌿 I super appreciate your support, and you can vote here: https://lnkd.in/ezd7cbh

According to new insights from DISQO, 52% of Gen Z customers plan to shop in-person at retail stores for Black Friday, and 41% of overall customers plan to do the same. 📲🛒 Ready for Black Friday shoppers?

It's the last day of Halloween content. 🎃😭 I'm not crying, you're crying.

According to Capital One research, a temporary price reduction is enough to influence 80% of consumers to consider a new product or brand. Is this 𝒔𝒑𝒂𝒓𝒌𝒊𝒏𝒈 any ideas for your shop or business? Hit us up. ✨

I spent the better part of last week in Banff for The Gathering Summit.  It has, and always will be, the greatest convergence of brands and people on the planet. Highlights from some of the epic brands and speakers include: Gary Vaynerchuk "The creative itself creates the reach."  "A lot of people brought social media in-house because they thought that was the commodity, but the campaign is the commodity." Charlotte Blank // Range Rover Science and psychology have a role in marketing; let insights drive your campaigns. Brian Jennings // National Hockey League (NHL) "Take the helmets off the players" = show the people behind the brand. Brendon Arnold // Sherwood Hockey Ask the hard question: "why isn't our target customer buying our product?" David Fath // Petro-Canada Fuels Take a business-first approach to marketing. Align the interests of your customers with the interests of your investors. Cheers to the team at The Gathering Summit for curating another amazing experience.

Charm pricing is a strategy that uses price endings that are 9 or 99. This is a psychological trick that really works! For example, if we are looking at pricing something at $29.99 vs $30, most shoppers view $29.99 as closer to $20 than $30. It is a perceived deal for the customer, and the data shows that implementing charm pricing can "lift" sales by 24%. 📈 Come here for the Halloween puns, but stay for the tips!

When it comes to social media marketing, it's always quality over quantity. We are sharing this case study to show proof of this concept. 🪩 This client was posting on Instagram and Facebook several times a day, 7 days a week. However, there was no strategy in place. Even though they were incredibly active online, they were not getting results. We implemented a content strategy that showed an immediate improvement for this client. 📈 Is this 𝒔𝒑𝒂𝒓𝒌𝒊𝒏𝒈 any ideas for your shop or business? Hit us up. ✨

According to new insights from DISQO, 73% of people use retail sites to discover new products. 📲🛒 If you sell a product, make retailers your best friends. If you own a physical retail space, your online presence is still hugely important. Invest online! Is this 𝒔𝒑𝒂𝒓𝒌𝒊𝒏𝒈 any ideas for your shop or business? Hit us up. ✨