Sparo

AI 🤝 personalized digital marketing In today's competitive digital landscape, if you're marketing to everyone, you're marketing to no one. One size *doesn't* fit all. 🚫 With AUTHENTICITY and PERSONALIZATION coming up as marketing trends for 2024, you should be leveraging AI-powered personalization to tailor your content and experiences to individual preferences and behaviors NOW more than ever before. You can use AI algorithms to analyze VAST amounts of data from various sources—like browsing history, past purchases, and social media interactions—and create detailed customer profiles. This will help predict future behaviors and preferences, allowing for highly targeted content delivery. 🎯 Remember, while AI can handle the heavy lifting, our human touch is crucial for tying together the creatives, strategies, and data. 🫡 #DigitalMarketing #AI #ArtificialIntelligence #SparoMarketing #MarketingAgency #Miami

Digital marketing without data-driven insights is like trying to drive blindfolded—you might think you know where you're going, but you're just guessing! 🤷♂️ In this fast-paced world, success in the digital realm requires more than just a gut feeling. Ditch the crystal ball and start harnessing the power of data to steer your marketing efforts in the right direction. 🚀💻 #DataIsKing #DigitalMarketing #SparoMarketing #MarketingAgency

🔊 We tell our clients what they don't want to hear. Here's why. 👇 We're not just here to sell you a service. Period. ☝️ We're here to guide you towards the best possible outcome for your business, even if it means delivering some tough truths. With every client, we: 1️⃣ Provide Expert Recommendation: Sometimes, clients come to us with a specific service in mind, but our expertise allows us to see the bigger picture. We provide recommendations based on what's best for your success, not just what you think you need. 2️⃣ Take a Holistic Approach: That means looking beyond individual services and considering how each piece fits into the larger puzzle of your marketing strategy. 3️⃣ Help You Make Informed Decisions: We empower our clients to make informed decisions about their marketing efforts. By providing transparent advice and insights, we ensure that you're always in control of your marketing strategy. #SparoMarketing #DigitalMarketing #MarketingAgency #Miami #MarketingDigital

Is Ai going to kill programmatic targeting? With Ai targeting becoming widely available inside the world's leading digital ad platforms, who your ads reach is becoming decided more and more by machines and less and less by marketers. This is forcing an evolution in the digital marketing space where marketers need to shift from being masters of audience targeting to masters of creative and strategy. From captions and voiceovers to lighting and hashtags, every aspect contributes to the ability of Ai to serve your ads to the right audience. #SparoMarketing #DigitalMarketing #MarketingDigital #MarketingAgency #ArtificialIntelligence

What's your biggest pet peeve when it comes to working with an agency? 👀 No really, tell us. #SparoMarketing #MarketingAgency #DigitalMarketing #Miami

No one's probably told you this yet but... Artificial intelligence is the biggest gamechanger since the rise of programmatic advertising, and it's hugely impacting how you could reach and engage your audiences. In a recent interview with DEVRiMS, our CEO dives into the future of digital marketing and shares key insights she has for effective audience targeting. 🔗 Read more: https://lnkd.in/dCHDuWDJ #SparoMarketing #DigitalMarketing #MarketingAgency #MarketingDigital #Miami #ProgrammaticAdvertising #ArtificialIntelligence

Last year, Dania Pointe asked us to increase event ticket sales and foot traffic for their Food and Wine Festival. Here's how it went. 👇 🔥 Almost 3,000 tickets sold with a little more than half of those attributed solely to marketing 🔥 37K+ clicks (majority of which came from Facebook) 🔥 Nearly $10,000 in revenue from a roughly $5,000 ad spend. That's a 1.86x return! 🔥 $0.14 CPC 🔥 Roughly 200K reach 🔥 544K impressions In fact, our campaigns performed so well that we were able to turn them off two days ahead of schedule! 💻💪 What can we say? You get better results with better marketing. 🤷😎 #SparoMarketing #MarketingAgency #DigitalMarketing #PaidMedia #Meta #FacebookAds

4 Instagram DM updates you probably missed! 😲 ➡️ Messages can now be edited up to 15 minutes after being sent. Typos? We don't know her. ➡️ You can pin up to three DM conversations ➡️ Read receipts are FINALLY optional. Just head to your settings > messages and story replies > show read receipts ➡️ You can now reply to messages with stickers, gifs, videos, photos, and voice messages + you can save your favorite stickers We love these new DM features! Which are you happiest about? (Be honest, it's the editing feature, isn't it?) 👀🤔 #SparoMarketing #DigitalMarketing #MarketingAgency #Notes #SocialMedia #SocialMediaMarketing

If you post Instagram reels, keep reading. ⬇️👀 Instagram has just released new key updates for reels! 📽️ A/B (C/D?) testing - Users can now test up to four versions of a reel with alternative captions and thumbnail images. After 30 minutes, Meta will permanently display the version that received the highest engagement. This will only be available to specific accounts. 📽️ New fonts and font outlining features are now available so you have more customization options. 📽️ 3-minute reels might be available to everyone soon! Instagram is currently testing this feature for a selected group of users. Note: at the moment, you can publish videos longer than 90 seconds, however, if they are longer than 90 seconds, they do not get placed into the reel algorithm. Which of these features are you most excited about? 😃 #SparoMarketing #DigitalMarketing #MarketingAgency #Instagram #InstagramReels #Reels #SocialMedia

If you were to describe the ideal marketing agency to work with, what would you say? 🤔 Our CEO founded Sparo with one main goal: to offer BETTER marketing. After working in the Miami marketing scene for five years, our CEO got to know the good, the bad, and the ugly of the marketing world—and she wanted to do better. Hence, our mission: to be a marketing agency that our clients love to work with and that marketers love to work for. But what does that *really* mean? 1️⃣ Better prices: More bang for your buck. Top-notch results without breaking the bank. 2️⃣ Better outcomes: Excellence is our baseline. We work tirelessly until we achieve success. 3️⃣ Better customer service: Transparency, accessibility, and a friendly team are the pillars of our client experience. #SparoMarketing #DigitalMarketing #MarketingAgency