Spiralyze

Excited to have collaborated with Coupler.io on their article "How to Perform a Sales Analysis to Impact Revenue Growth"! It features great insights from our sales team lead, JM Mallari. Link to the full post in the comments ⬇️

𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗴𝗲𝘁 𝟯𝟬% 𝗹𝗶𝗳𝘁 on B2B SaaS landing pages. Chip House (CMO at Insightly) and I are co-hosting a live workshop. Super interactive, practical, hands-on. 🔎3 high converting techniques 😮Data (based on 34K sites) on why it works 💙How you can get 30% on 𝘺𝘰𝘶𝘳 LPs And... 😍2 of the first 5 registrations get a high-fidelity mock-up of their LP. Th, July 20.  11 am est. Link in comments

Before you 𝗳𝗶𝗿𝗲 𝘁𝗵𝗮𝘁 𝗣𝗣𝗖 𝗮𝗴𝗲𝗻𝗰𝘆, narrow down what's wrong. 🧑🤝🧑wrong 𝗮𝗴𝗲𝗻𝗰𝘆 📺wrong 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 📱wrong 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 If your paid traffic goes to your home page, the 𝗳𝗶𝗿𝘀𝘁 𝘁𝘄𝗼 𝗱𝗼𝗻'𝘁 𝗺𝗮𝘁𝘁𝗲𝗿. You will have a low conversion rate.  𝗬𝗼𝘂'𝗿𝗲 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝗽𝗲𝗻𝗱. Because you can't change your home page to deliver on the promise of each ad. Check out these two examples. The first one promises "unlimited users & all features." The landing page does not deliver on this promise.  It's the home page.  It cannot be the front door for the entire company with that message. The second one promises, "make marketing work on numbers..." and, "...recognized as a G2...leader." Guess what doesn't appear on the landing page (at least above the fold)? A G2 trust badge. 𝗙𝗶𝘅 𝘆𝗼𝘂𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗳𝗶𝗿𝘀𝘁. p.s. If you want a great PPC agency, talk to Tyler Jordan at Jordan Digital Marketing

𝗕𝗶𝗴.  𝗕𝗼𝗹𝗱. 𝗕𝗿𝗶𝗲𝗳.  Do you you have a conversion problem in your paid ads strategy? 1. Pull up your ad 2. Pull up the landing page (wherever it sends your audience) 3. Does the LP deliver the 𝘁𝗵𝗿𝗲𝗲 𝗕𝘀? Your LP has 1 second, maybe 2, to deliver on the promise your ad made. It has to deliver on the three Bs.  𝗕𝗶𝗴. 𝗕𝗼𝗹𝗱. 𝗕𝗿𝗶𝗲𝗳. Take a look these two examples. The first one is not big, bold or brief.  There's no instant recognition from the ad copy to the LP copy. The second has 😮huge fonts 💯repeats key messages from the ad at the top 🔎supports the bold claim with bullets

How do you take 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 to the next level?  Three great ways. Check out these big swing A/B tests. #1 𝗔𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗳𝗼𝗹𝗱: Combine with a product screenshot #2 𝗕𝗲𝗹𝗼𝘄 𝘁𝗵𝗲 𝗳𝗼𝗹𝗱: quantify your social proof #3 𝗛𝗼𝗺𝗲 𝗽𝗮𝗴𝗲: take a big swing #3 is my favorite. Control: bland headline + lifestyle image + logos (below the fold) Variant: quantitative headline + moved logos above the fold + new CTA + 90 second video. (Btw, we scraped this test from testdome.com back in Nov 2022.  As of today (March 2023), they're still running this design, but their customer count has been updated from 8,000 to 11,000. Nice work.) Swing big.  

How do you swing big without heavy design or dev?  𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲. Winning recipe: 😮Bold claim 💯Simple, numeric benefit 🤩Believable The last one is key. 𝗡𝗼 𝗼𝗻𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲𝘀 𝟭𝟬𝘅 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴. It starts to feel like hyperbole. Check out these three tests with quantitative headlines: 1. Get paid 2x faster 2. 140 million workflows 3. Drive 10x growth In each case, the quantitative headline beat the control. Swing big.

Congrats to our CEO, Sahil Patel, for being named one of Pavilion's CEOs to watch in 2024. Check out the full list in the comments. He's in good company.